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Digital- Facebook applications<br />Applications to be engaged on the Canderel brand profile and Canderelfacebook fan page <br />The applications will be used to touch various consumer touch points interactively and pull consumers into an entirely unique digital experience<br />
Purpose of the application<br />The aim of the application is to touch consumers on calorie consciousness and reward them for choosing an assortment of foods/meals that saves the most calories in a day<br />Consumers who save the most calories by playing the game will be featured as the ‘top 3 calorie conscious junkies’ of the week.<br />
Purpose of the application<br />To gather increased traffic on the Canderelfacebookfanpage and Canderel Brand profile by rewarding consumers who invite the most people to the pages<br />To increase top of the mind brand recall for Canderel<br />
Purpose of the application?<br />To provide an interactive quiz/trivia that arouses interest within consumers and creates strong brand association with elements of ‘fun’, ‘coolness’ and ‘the sweet side of life’<br />To associate ‘fun’, ‘achievement’ and ‘success’ in life with a healthy sugar diet<br />
Purpose of the application<br />To encourage consumers to come up with creative ‘healthy’ uses of Canderel in daily life by rewarding the most creative uses suggested<br />To compile creative ideas for daily Canderel usage that could be further used in creative campaigns to leverage brand awareness.<br />
Facebook Page activities <br />Daily status updates to engage discussions and relay information in order to touch consumer touch points and increase brand recall<br />Examples of daily status updates:<br /><ul><li>Sweet-facts: Did you know 1 sachet of canderel is equivalent in sweetness to 2 teaspoons of sugar?
Sweet-bits: How about you try some Canderel in your baking today and add to the sweeter side of life
Sweet-bits: When was the last time you used canderel to sweeten up your life?</li></li></ul><li>Exhibit A<br />
How the digital brand ambassadors work?<br />Every month 5 individuals (mostly students) will be selected to promote the Candereltheme campaigns on facebook<br />The digital brand ambassadors will be given a target of bringing in 6000 fans on the canderelfacebookfanpage in 30 days<br />The ambassadors will also be promoting the Canderel brand profile and its various sections through facebook<br />They will be rewarded only when they achieve the target<br />
Purpose of the digital brand ambassadors<br />Generate increased traffic on the canderelfacebook fan page and canderel brand profile<br />Increase brand awareness of Canderel’s different uses through integrated viral theme campaigns<br />Generate interest in the consumers to engage in the online Canderel applications/games<br />Further increase canderel’s top of the mind recall<br />
How will the brand benefit?<br />Vast opportunities for Digital branding and Digital promotions of the product<br />Possibility of on ground POS promotions through student brand ambassadors<br />Possibility of digital activations and promotions through student digital brand ambassadors reaching out to a target audience of 17.5 million internet users<br />
How much will it cost you?<br />Basic package:<br />Rs 30,000/ month- minimum 12 month contract<br />Exclusive of:<br /><ul><li>Brandsynario developed digital interactive applications