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Thoughts on humanity, technology, and community

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xAPI Camp Autodesk 2016 presentation by Adam Menter

Publicada em: Tecnologia
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Thoughts on humanity, technology, and community

  1. 1. © 2015 Autodesk xAPI Camp San Francisco February 11, 2016 Thoughts on humanity, technology, & community. Adam Menter, Autodesk Fabbri Agenore Condizione Umana The Human Condition Piazza Einaudi, Milan www.artitude.eu giorgio gherardi, 500px.com
  2. 2. © 2015 Autodesk Paolo Motta, Flickr
  3. 3. © 2015 Autodesk Paolo Motta, Flickr
  4. 4. © 2015 Autodesk Mario Cucinella Architects
  5. 5. © 2015 Autodesk Pelli Clarke Pelli Architects
  6. 6. © 2015 Autodesk Pelli Clarke Pelli Architects
  7. 7. © 2015 Autodesk Umanità prigioniera Imprisoned Mankind Danilo, Flickr
  8. 8. © 2015 Autodesk Umanità prigioniera Imprisoned Mankind So much information So little time So much to do So much to learn Oh, a new tool? I need to keep up Oh shit, and global warming… AHHHHHHHHH!!!!!! Danilo, Flickr
  9. 9. © 2015 Autodesk
  10. 10. © 2015 Autodesk Photograph by Vittore Buzzi for Discover The Other Italy
  11. 11. © 2015 Autodesk Paolo Motta, Flickr
  12. 12. © 2015 Autodesk
  13. 13. © 2015 Autodesk Imagine, Design, & Create a Better World.
  14. 14. © 2015 Autodesk OTHER STUFF
  15. 15. © 2015 Autodesk “The knowledge of names is a great part of knowledge.” - Socrates (Cratylus by Plato)
  16. 16. © 2015 Autodesk What is Taxonomy Taxonomy is the practice and science of classification of things or concepts, including the principles that underlie such classification. (Wikipedia) Like language itself, taxonomy is a foundation for meaning. We can use it to build more intelligence into our systems and processes. We are re-wiring our company right now, and this is extremely important.
  17. 17. © 2015 Autodesk People helping people Autodesk helping customers (how can we mediate this at scale with technology?)
  18. 18. © 2015 Autodesk Marketing Support, evangelists, etc Create, Package, Push Search or Browse PeopleWhoMediate • Inspire & Awareness • Purchase & Deploy • Learn & Help • Support Helping Customers at Scale with Technology Content Delivery Mechanism Customer Lifelines & Helpers
  19. 19. © 2015 Autodesk Metadata Metadata Delivery Mechanism Engagement How Taxonomy Helps Content Customer Zooming In… • Industry • Audience/ Role • Content Type • Buyers Journey • Product(s) • Topic • Author • Date Created • Industry • Audience/ Role • Product(s) Paradata • Watched • Read • Shared • Liked • Saved • Contributed Content engagement Customer engagement Key to measuring effectiveness, Determining “reputation” Not managed as taxonomy
  20. 20. © 2015 Autodesk Spectrum of Sophistication Consistent tagging Clear and consistent UX Recommended & related content ACROSS systems Personalized Learning Adaptive learning/ product ecosystem * we are here Faceted search Federated search Taxonomy defined & managed Scalable Personalization Targeted content. Related & recommended within a system The adjacent possible 
  21. 21. An Adaptive Learning Ecosystem Knows you, your competencies, and your preferences. Can serve-up what you need, when you need it. Value flows to and from… • Autodesk • Our channel • Other Partners • Other groups • Our users
  22. 22. What makes an effective teacher?
  23. 23. What makes an effective teacher? Where you are Where you want to be How to get there …Technology can approximate this.
  24. 24. © 2013 Autodesk The Fundamental Loop How to create an adaptive, personalized learning experience Tracking Recommendation Engine Provisioning Content & “experience” database(s) (taxonomy) Your activity with software & learning (xAPI?) Competency frameworks & curation algorithms (cognitive graph) • Who are you • Where are you trying to go First step… (profile, context) Goals Exactly what’s needed
  25. 25. Begin investing in this future now. We need to start laying the groundwork Skills and Resources Needed • Taxonomist • UCP integration (learning history + usage data) • Analyst (holistic) • Data Scientists USAGE PATTERNS What are individuals doing? TAXONOMY Connected content ecosystem AMAZING ANALYTICS Data-based decisions COMPETENCY FRAMEWORKS What do experts do?
  27. 27. USERS Profile/ Identity History Contributions Achievements Connections Favorites (REPUTATION) AUTHORS/ Educators CONSUMERS/ Students Private Dashboard Public Profile AUTHORING & PUBLISHING EXPERIENCE (Creation, Contribution) • Authoring Tools • Professionals (writers and editors with defined work processes, using CMS and structured authoring tools) • Other Contributions (other SMEs and end users, easy contribution tools, moderation) • Authoring Procedures • Content Standards • Taxonomy • Info architecture • Best Practices REPUTATION META DATA CONTENT Media storage, media delivery Localization Display Database LEARNING & PROBLEM SOLVING EXPERIENCE (Consume, Embellish) Access Points & Interfaces Discoverability Consumption Rating, Feedback, Amplification Access Permission,PushMarketing, Marketplace Desktop, Mobile, In-Product, Templates, Themes Search, Filtering, Sequencing & Curation Algorithms, UX Consistency Views & Activity Tracking, Quizzing Share, Like, Rate, Feedback on content (reporting) Organizational Governance • Strategies, Policies, Standards • Partnership strategy • Business Models • Communication mechanism Analytics • Knowledge Graph • Product usage • Data Lake Smart/ Flexible Architecture, shared understanding • UX consistency (top level nav) • APIs Community(ies) Mgmt/ Strategy • Feedback mechanisms Learning Ecosystem Components DRAFT – 3/9/15 Partner Profiles Recursive!? Embellish Comment Publishing Licensing,tagging, designatingaccess CONTENT CURATION & AGGREGATION (Tour guides, instructors) Collect/Save, Add to Workflow or Playlist, Remix, INFORMATION ARCHITECTURE (lens 2)