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Emoji marketing: Flip or Flop?

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Emoji marketing: Flip or Flop?

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Emoji Marketing: Beginners’ Guide 😀 ❤️: http://tgcafe.it/emoji-marketing-guide

Emoji marketing? What the 😂 😜 😮 ?

All the cool kids are doing IT.

Emoji marketing's the hottest thing in marketing right now.

It's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.

Emoji marketing has arrived. But WHY are emoji so effective?

Why are some of the world's top brands leading the charge?

And, more importantly, what are some easy ways to use emoji in YOUR marketing?

This is Ana Hoffman with Traffic Generation Café - let’s find out!
👇
http://tgcafe.it/emoji-marketing-guide

Transcrição

  1. 1. EMOJI beginner’s guide MARKETING
  2. 2. All the cool kids are doing IT.
  3. 3. It's the hottest thing in marketing right now.
  4. 4. It's creative, informal, and effective…
  5. 5. …and ABSOLUTELY needs to play a role
  6. 6. … in your online marketing strategy moving forward.
  7. 7. EMOJI MARKETING
  8. 8. EMOJI MARKETING has arrived
  9. 9. But WHY are emoji so effective?
  10. 10. Why are some of the world's top brands leading the charge?
  11. 11. And, more importantly…
  12. 12. …what are some easy ways to use emoji in YOUR marketing?
  13. 13. 90% of all information that comes to the brain is VISUAL
  14. 14. VISUAL TEXTUAL
  15. 15. …and it only takes us an average of 0.25 seconds to process it.
  16. 16. Our brain is hardwired to make sense of visual information
  17. 17. more efficiently and a LOT faster than textual.
  18. 18. 60,000 times faster, in fact.
  19. 19. So it’s no wonder over 63% of social media is now made up of visuals
  20. 20. And emoji are visual content at our fingertips.
  21. 21. Oh… you thought emoji are JUST for kids?
  22. 22. Oh… you thought emoji are JUST for kids?
  23. 23. Did you know?…
  24. 24. Tweets with emoji receive 25% higher engagement than tweets without?
  25. 25. Facebook posts with emoji have a…
  26. 26. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  27. 27. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  28. 28. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  29. 29. Whatever your business, whatever your target audience…
  30. 30. use emoji marketing to humanize your brand. 👦 👧 👨 👩
  31. 31. 😜👀‼ (there’s a LOT more on emoji marketing there!) 👆 TrafficGenerationCafe.com/Emoji-Marketing-Guide 👇
  32. 32. Is the word ‘EMOJI’ singular or plural? FUN FACT
  33. 33. JAPANESE 😉 😉😉😉😉😉 = ‘emoji’
  34. 34. ENGLISH 😉 😉😉😉😉😉 = ‘emoji’ OR ‘emojis’
  35. 35. 4 Practical Marketing Uses For Emoji 😂 😜 😘 😋
  36. 36. 1. EMAIL
  37. 37. We almost expect emoji in social media, but when it comes to email…
  38. 38. many of us have not yet made the connection.
  39. 39. Yet using emoji in email subject lines can increase your open rates by over 20%!
  40. 40. Yet using emoji in email subject lines can increase your open rates by over 20%!
  41. 41. 2. INSTAGRAM
  42. 42. Instagram is where your target market goes to laugh, be inspired, encourage, and share beauty.
  43. 43. Instagram is where your target market goes to laugh, be inspired, encourage, and share beauty.
  44. 44. It’s no wonder nearly half of all Instagram text contains emoji!
  45. 45. So share the love with your followers and watch the results. 💙 💚 💛 💜
  46. 46. 3. FACEBOOK
  47. 47. Yes, Facebook has a different culture than Instagram.
  48. 48. However with the release of Facebook Reactions, emoji were also put front and center.
  49. 49. True, it’s not as simple to add emoji to your content on Facebook as it is on Instagram, but it’s worth the extra work.
  50. 50. You’ll need to use an external site like piliapp.com or getemoji.com, then simply copy and paste emoji into your update.
  51. 51. I also have some handy keyboard shortcuts that will make this process a lot simpler; you’ll find them at TrafficGenerationCafe.com
  52. 52. 4. TWITTER
  53. 53. Emoji just could be the secret to better engagement on Twitter. 😜 😋
  54. 54. How much better? 😜 😋
  55. 55. Would it be worth a 25% increase?
  56. 56. How about tripling your engagement with emoji? 😜 😋
  57. 57. 👍 👍
  58. 58. Before you get too excited and run off to plaster emoji all over the place, let me tell you something…
  59. 59. Emoji have official meanings, but more importantly, each reader has a perceived meaning for them.
  60. 60. The intended meaning of... Did you know?…
  61. 61. 🙏 is a high five Did you know?…
  62. 62. 🙏 is a high five Did you know?… two hands in prayer
  63. 63. 👊 is a face punch Did you know?…
  64. 64. 👊 is a face punch Did you know?… fist bump
  65. 65. 💁 is an information desk person Did you know?…
  66. 66. 💁 is an information desk person Did you know?… sassiness or sarcasm
  67. 67. is a symbol for the Playboy Bunny known in Japan as the Bunny Girl Did you know?… 👯
  68. 68. is a symbol for the Playboy Bunny known in Japan as the Bunny Girl Did you know?… dance, friendship, ‘twinsies’ 👯
  69. 69. So make sure your messaging is clear when using emoji in your marketing… and life!
  70. 70. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  71. 71. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  72. 72. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  73. 73. EMOJI Marketing beginner’s guide TrafficGenerationCafe.com/Emoji-Marketing-Guide
  74. 74. EMOJI Marketing beginner’s guide 👆 TrafficGenerationCafe.com/Emoji-Marketing-Guide 👇

Descrição

Emoji Marketing: Beginners’ Guide 😀 ❤️: http://tgcafe.it/emoji-marketing-guide

Emoji marketing? What the 😂 😜 😮 ?

All the cool kids are doing IT.

Emoji marketing's the hottest thing in marketing right now.

It's creative, informal, and effective and absolutely needs to play a role in your online marketing strategy moving forward.

Emoji marketing has arrived. But WHY are emoji so effective?

Why are some of the world's top brands leading the charge?

And, more importantly, what are some easy ways to use emoji in YOUR marketing?

This is Ana Hoffman with Traffic Generation Café - let’s find out!
👇
http://tgcafe.it/emoji-marketing-guide

Transcrição

  1. 1. EMOJI beginner’s guide MARKETING
  2. 2. All the cool kids are doing IT.
  3. 3. It's the hottest thing in marketing right now.
  4. 4. It's creative, informal, and effective…
  5. 5. …and ABSOLUTELY needs to play a role
  6. 6. … in your online marketing strategy moving forward.
  7. 7. EMOJI MARKETING
  8. 8. EMOJI MARKETING has arrived
  9. 9. But WHY are emoji so effective?
  10. 10. Why are some of the world's top brands leading the charge?
  11. 11. And, more importantly…
  12. 12. …what are some easy ways to use emoji in YOUR marketing?
  13. 13. 90% of all information that comes to the brain is VISUAL
  14. 14. VISUAL TEXTUAL
  15. 15. …and it only takes us an average of 0.25 seconds to process it.
  16. 16. Our brain is hardwired to make sense of visual information
  17. 17. more efficiently and a LOT faster than textual.
  18. 18. 60,000 times faster, in fact.
  19. 19. So it’s no wonder over 63% of social media is now made up of visuals
  20. 20. And emoji are visual content at our fingertips.
  21. 21. Oh… you thought emoji are JUST for kids?
  22. 22. Oh… you thought emoji are JUST for kids?
  23. 23. Did you know?…
  24. 24. Tweets with emoji receive 25% higher engagement than tweets without?
  25. 25. Facebook posts with emoji have a…
  26. 26. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  27. 27. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  28. 28. Facebook posts with emoji have a… 57% higher like rate, 33% higher comment rate, 33% higher share rate?
  29. 29. Whatever your business, whatever your target audience…
  30. 30. use emoji marketing to humanize your brand. 👦 👧 👨 👩
  31. 31. 😜👀‼ (there’s a LOT more on emoji marketing there!) 👆 TrafficGenerationCafe.com/Emoji-Marketing-Guide 👇
  32. 32. Is the word ‘EMOJI’ singular or plural? FUN FACT
  33. 33. JAPANESE 😉 😉😉😉😉😉 = ‘emoji’
  34. 34. ENGLISH 😉 😉😉😉😉😉 = ‘emoji’ OR ‘emojis’
  35. 35. 4 Practical Marketing Uses For Emoji 😂 😜 😘 😋
  36. 36. 1. EMAIL
  37. 37. We almost expect emoji in social media, but when it comes to email…
  38. 38. many of us have not yet made the connection.
  39. 39. Yet using emoji in email subject lines can increase your open rates by over 20%!
  40. 40. Yet using emoji in email subject lines can increase your open rates by over 20%!
  41. 41. 2. INSTAGRAM
  42. 42. Instagram is where your target market goes to laugh, be inspired, encourage, and share beauty.
  43. 43. Instagram is where your target market goes to laugh, be inspired, encourage, and share beauty.
  44. 44. It’s no wonder nearly half of all Instagram text contains emoji!
  45. 45. So share the love with your followers and watch the results. 💙 💚 💛 💜
  46. 46. 3. FACEBOOK
  47. 47. Yes, Facebook has a different culture than Instagram.
  48. 48. However with the release of Facebook Reactions, emoji were also put front and center.
  49. 49. True, it’s not as simple to add emoji to your content on Facebook as it is on Instagram, but it’s worth the extra work.
  50. 50. You’ll need to use an external site like piliapp.com or getemoji.com, then simply copy and paste emoji into your update.
  51. 51. I also have some handy keyboard shortcuts that will make this process a lot simpler; you’ll find them at TrafficGenerationCafe.com
  52. 52. 4. TWITTER
  53. 53. Emoji just could be the secret to better engagement on Twitter. 😜 😋
  54. 54. How much better? 😜 😋
  55. 55. Would it be worth a 25% increase?
  56. 56. How about tripling your engagement with emoji? 😜 😋
  57. 57. 👍 👍
  58. 58. Before you get too excited and run off to plaster emoji all over the place, let me tell you something…
  59. 59. Emoji have official meanings, but more importantly, each reader has a perceived meaning for them.
  60. 60. The intended meaning of... Did you know?…
  61. 61. 🙏 is a high five Did you know?…
  62. 62. 🙏 is a high five Did you know?… two hands in prayer
  63. 63. 👊 is a face punch Did you know?…
  64. 64. 👊 is a face punch Did you know?… fist bump
  65. 65. 💁 is an information desk person Did you know?…
  66. 66. 💁 is an information desk person Did you know?… sassiness or sarcasm
  67. 67. is a symbol for the Playboy Bunny known in Japan as the Bunny Girl Did you know?… 👯
  68. 68. is a symbol for the Playboy Bunny known in Japan as the Bunny Girl Did you know?… dance, friendship, ‘twinsies’ 👯
  69. 69. So make sure your messaging is clear when using emoji in your marketing… and life!
  70. 70. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  71. 71. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  72. 72. EMOJI Marketing beginner’s guide • emoji marketing examples • keyboard shortcuts • list of recently added emoji
  73. 73. EMOJI Marketing beginner’s guide TrafficGenerationCafe.com/Emoji-Marketing-Guide
  74. 74. EMOJI Marketing beginner’s guide 👆 TrafficGenerationCafe.com/Emoji-Marketing-Guide 👇

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