This report was compiled based on a survey conducted for clubs and members in the fitness industry in 2014.

1. REPONDENTS TYPES OF CLUB MEMBERSHIP DURATION
Top 10 Reasons For Staying At Your Gym
4 Top Issues Facing Clubs
Gym and Fitness Club
INFOGRAPH
Highest number of respondents are from
AUSTRALIA
gym members answered
our annual survey
Most popular type of club is
FRANCHISE CLUB
Longest membership duration is
MORE THAN 12 MONTHS
Most members stay at their club because of the LOCATION
Most members leave their club because of time-work commitments
Is your club open
24 hours a day?
11,126
Privately Owned Club
24%
14%
Privately Owned Club
With Multisite
40%
Franchise Club
4%
University Club
5%
Council Owned & Managed
2%
Council Owned & Not
Council Managed
2%
Council Owned & Not
Council Managed
0 - 3
months
4 - 6
months
7 - 9
months
10 - 12
months
> 12
months
12%
14%
9%
9%
56%
53%LOCATION
45%VALUE FOR MONEY
37%PROFESSIONAL STAFF
37%OVERALL ATMOSPHERE
31%PERSONAL MOTIVATION
29%ENGAGING STAFF
29%MACHINES IN WORKING ORDER
28%OVERALL CLEANLINESS
27%VARIETY OF GROUP
FITNESS CLASSES
26%NO CHANGE IN
MEMBERSHIP FEES
20%
Time-work
Commitments
19%
Location
14%
Change in Financial
Circurmstances
12%
Time-family
Commitments
iconnect360
membership management in the cloud
AUSTRALIA
NEW ZEALAND
SINGAPORE
MALAYSIA
94%
2%
2%
2%
Visit us at:
www.facebook.com/fitnesssurvey@fitness_survey www.ezypay.com/fitness-industry-survey/
No
Yes
24
HOURS
74%
26%