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Oracle Chatbot (챗봇) 솔루션

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Oracle Chatbot (챗봇) 솔루션

  1. 1. 인공지능 챗봇과 함께하는 고객 지원 및 비즈니스 확장 Mee-Nam Lee, Master Principal Sales Consultant Oracle Infrastructure Cloud/aPaaS April 6, 2018
  2. 2. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Agenda 2 Messaging is on the rise Chatbot Demo Oracle Mobile Cloud Enterprise(OMCe) 1 2 3
  3. 3. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Safe Harbor Statement The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle. 3
  4. 4. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 다양한 사용자 경험 - It’s a UX World 4 Conversational AI Platform 음성 인식 장치 이미지 인식 Cognitive 서비스 증강 현실 메시징 플랫폼 인스턴트 앱
  5. 5. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Copyright © 2017, Oracle and/or its affiliates. All rights reserved. Conversational AI-first" will supersede "cloud-first, mobile-first" as the most important, high-level imperative for the next 10 years. 2021년까지, 50% 이상의 기업이 전통적인 앱 개발보다 챗봇 제작에 더 많은 시간을 할애 할 것이다 2021년까지, 시각 및 음성 검색을 지원하도록 재 설계된 웹 사이트들을 보유한 브랜드들의 디지털 상거래 매출이 30% 까지 증가될 것이다 Technology Trends
  6. 6. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 메시징은 지속적으로 증가 Source: “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of people ages 18+ who use messaging apps across AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, the UK, the US and VN), Mar 2016. Data is on average across the 14 markets 6 59% 2년 전보다 더 많은 메시지를 보내고 있다. 56% 향후 2 년 동안 메시지 사용량은 더 증가할 것으로 본다. 20162014 2018
  7. 7. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 메시징 비즈니스의 부상 7 63% 기업과의 메시지 지난 2년간 기업과의 메시지 건이 증가했다 Source: “Facebook Messaging Survey” by Nielsen (Facebook-commissioned study of people ages 18+ who use messaging apps across AE, AU, BR, FR, ID, IN, JP, KR, MX, TH, TW, the UK, the US and VN), Mar 2016. Data is on average across the 14 markets.
  8. 8. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 왜 메시징 앱이 중요한가? 8 Instant Expressive Convergent
  9. 9. Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 9 • Call center – 느리고 좌절스럽고 – 그러나 개선이 어려운 : 비용, 지식,.. • 앱은 넘쳐나고 – 딱 맞는 앱이 있나? 찾기는? – 좋은 앱 / 높은 비용 • Chatbots – 설치 및 사용이 쉬움 – 사용자들이 배우거나 탐색해 봐야 할 것이 전혀 없음 Chatbots : 고객 경험의 미래/ 차세대 커뮤니케이션? Chatbots : 대화형 인터페이스
  10. 10. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 10 Conversational Intelligence Messaging AI Oracle Cloud Platform
  11. 11. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Oracle Mobile Cloud 11 Oracle Cloud Platform Line of Business 개발자 & DevOps 아키텍트 & IT Ops 모바일 Core 클라이언트 개발 툴 고객 분석 지능형 Bot
  12. 12. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 고객 참여 기반의 다중 채널 경험 제공 12 Multi-Channel Experiences Multi-Channel User Insights
  13. 13. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 13Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 오라클을 통해, 우리는 새로운 채널을 한 번 구축하고 여러 채널에 새로운 기능을 적용 할 수있는 '채널에 상관없는(channel agnostic)' 기술 아키텍처를 적극적으로 개발하고 있습니다. 이를 통해 새로운 채널에 대한 솔루션을 신속하게 제공 할 수있을뿐 아니라 고객과의 상호 작용을 통해 일관된 경험을 얻을 수 있습니다 — Michael Menendez, Vice President, IT, BGE and Exelon Utilities Customer Exelon Generation Fortune 100 에너지 회사로서, 미국에서 가장 많은 유틸리티 고객을 보유하고 있으며, 가장 크고 가장 저렴한 발전기를 운영하고 있는 전력회사 중 하나 Omni-Channel Customer Experience 모바일, 웹 또는 채팅 봇과 같은 모든 채널에서 일관된 경험을 통해 고객 경험을 향상시키는 최신 인프라 제공 Solution Oracle Cloud ―Mobile, Intelligent Bots, Integration, HCM Cloud, HW
  14. 14. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 14Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Bajaj Electricals Ltd 우리는 콜 센터업무량을 줄이는 데 도움이 되도록 챗봇을 가능한 지능적으로 훈련 시키려고합니다. 지능형 챗봇 기술을 활용할 수있는 엄청난 유스 케이스와 기회가 있다고 생각합니다. 우리는 챗봇에게 3,000개의 방언과 Sanskrit Unicode를 사용하는 18 개 언어를 포함한 인도의 모든 언어를 가르치고 싶습니다. — Pratap Gharge, Executive President and CIO, Bajaj Electricals Ltd Electricals Ltd (BEL)는 Mumbai Maharashtra에 본사를 둔 인도의 소비자 전기 장비 제조 회사로, 약 1000 개의 유통 업체, 4000 개의 공인 딜러, 400,000 개 이상의 소매점 및 282 개 이상의 고객 관리 센터와 전국 여러 지역에 19 개의 지사를 보유. New Engagement Channel 소셜 채널을 활용한 고객 경험 향상을 넘어 고객을 도와줄 즉 문제 수집, 데모 요청, 설치 일정 예약 등을 위한 채널 필요 Solution Oracle Cloud ―Mobile, Intelligent Bots,
  15. 15. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 15 Customer Use Cases Business to Consumer (B2C) Finance 거래형 & 고객 서비스 Insurance 고객 서비스 (클레임 처리) Retail 고객 서비스 (환불/교환 & FAQs) Utilities 고객 케어 & 빌링 (단전, 거주지 변경, 사용량) Transportation (Airlines) 고객 서비스 (좌석 지정, flight 변경사항) Business to Employee (B2E) • 직원 셀프 서비스, 비용, 시간 관리, 영업 CRM, 비즈니스 분석 및 기타 직원 생산성 응용 프로그램을 포괄하는 챗봇
  16. 16. Copyright © 2017, Oracle and/or its affiliates. All rights reserved.Copyright © 2018, Oracle and/or its affiliates. All rights reserved. THE PACE OF INNOVATION NEVER SLOWS And Oracle is with you all the way. Demo Easy. Intuitive.
  17. 17. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 17 친구와 채팅하듯 상품 주문
  18. 18. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 18 Web에서의 확장 • 가상 상담 • 자연어 처리 • 불명확한 질문 처리 • 다국어 처리
  19. 19. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 19 모바일 앱의 확장 모바일 통지
  20. 20. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 20 Form 기반의 업무처리 기타 부가 기능 • map • phone#
  21. 21. Copyright © 2016, Oracle and/or its affiliates. All rights reserved.Copyright © 2016, Oracle and/or its affiliates. All rights reserved. 21 다양한 Layout 자연어 처리
  22. 22. Copyright © 2017, Oracle and/or its affiliates. All rights reserved.Copyright © 2018, Oracle and/or its affiliates. All rights reserved. THE PACE OF INNOVATION NEVER SLOWS And Oracle is with you all the way. Oracle Mobile Cloud Enterprise 소개 Easy. Intuitive.
  23. 23. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. Oracle Mobile Cloud, Enterprise 구성 요소 Intelligent Bots (IB) 엔터프라이즈 급 MBaaS Mobile API 카탈로그 Built-in Mobile 서비스 Customer Experience Analytics (CxA) 다양한 채널을 통해 비즈니스를 위한 실행 가능한 통찰력 확보 LOB를 위한 분석 Developer를 위한 분석MAX (Mobile Application Accelerator) AI/NLP Intent 파악 Multi Channel 통합 풍부한 대화 플로우 Entity 식별 챗봇 플랫폼 모바일 API 플래폼 분석 및 모니터링 Mobile Core (MCS)
  24. 24. Copyright © 2017, Oracle and/or its affiliates. All rights reserved.Copyright © 2017, Oracle and/or its affiliates. All rights reserved. 오라클 Mobile Cloud로 구현 가능합니다. Back-end Systems On-Premise Packaged Applications Cloud Custom Applications Mobile and Chatbots
  25. 25. Copyright © 2017, Oracle and/or its affiliates. All rights reserved. Oracle Intelligent Bots: Key Components Channel Configurator Dialog Flow Execution Enterprise Data Integration Conversational AI Engine • 봇과 사람간의 통합 cross-channel chat interface • 봇 흐름 설계를 위한 봇 빌더 UI • 범위 변수를 사용하여 컨텍스트 기반 workflow를 실행하는 state machine • 관계를 식별하고 구조화되지 않은 데이터로 부터 통찰력을 추출하는 능동적 인 기계 학습 알고리즘 • 백엔드 API와의 연동을 위한 SDK Bot Builder Custom
  26. 26. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 채널 연결 26 Channel Configurator
  27. 27. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Dialog Flow Execution 27 Dialog Test
  28. 28. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | NLP : Natural Language Processing 28 Intent(의도) 파악 Utterance(테스트 문장) Intent
  29. 29. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | NLP : Natural Language Processing 29 Entity Entities 추출 Entities
  30. 30. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Enterprise Data Integration 30 Built-in Components
  31. 31. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Intent Resolution Analytics 31 On-Demand Training 검색조건 On-Demand Training
  32. 32. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | Bot Analytics : Intent, Channel 32 Customer Experience Analytics
  33. 33. 다양한 대화 유형 지원 (단답형, 복합형, 입력폼형) 모바일/ ChatBot을 위해 설계된 통합된 플랫폼 다채널/채널간 예측 및 분석 Why Oracle for a Bots Platform? 33 모바일/챗봇/분석을 위한 클라우드 기반 통합 플랫폼을 제공하는 유일한 솔루션
  34. 34. Copyright © 2018, Oracle and/or its affiliates. All rights reserved. |Copyright © 2018, Oracle and/or its affiliates. All rights reserved. | 34

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