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Presentatie Carl Esposti KJO9- Crowdsourcing

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Presentatie Carl Esposti KJO9- Crowdsourcing

  1. 1. The Seven Habits for Highly Successful Crowdsourcing<br />
  2. 2. The Seven Habits for Highly Successful Crowdsourcing<br />…..plus a little additional context!<br />
  3. 3. 1714<br />
  4. 4. 1847<br />
  5. 5. 1890’s<br />
  6. 6. 1936<br />
  7. 7. 1955<br />
  8. 8.
  9. 9. Connectivity<br />
  10. 10. Networking<br />
  11. 11. Production<br />
  12. 12. Crowdsourcing<br />
  13. 13.
  14. 14. The Characteristics of Crowdsourcing <br />Crowdsourcing requires online participants to create something – not every instance of an online community is crowdsourcing<br />It requires the internet so that calls can be made to a large number of highly distributed individuals <br />The output must be either directed by a sponsor (e.g., Enterprise buyer) or they can be self organized (e.g., open source projects)<br />Online communities are tapped for specific purposes requiring their wisdom, knowledge, their talent or their time (or a combination thereof).<br />The output of crowdsourcing is expertise-based or process-based<br />Outsourcing and crowdsourcing differ in philosophy and models of worker participation: <br />With outsourcing there is restricted participation and a philosophy of end-to-end responsibility<br />With crowdsourcing there is open participation and a philosophy of disaggregation<br />
  15. 15. Crowdsourcing is an online, distributed problem solving and production model.<br />[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]<br />
  16. 16. 6,600 <br />5,400 <br />2,900 <br />3,600 <br />27,100 <br />2,900 <br />2,900 <br />1,900 <br />1,600 <br />3,600 <br />Number of local monthly Google searches for the keyword Crowdsourcing (average January-June 2011)<br />
  17. 17. Crowdsourcing Models <br />Managed Knowledge Discovery<br />Distributed Human Intelligence Tasking<br />Broadcast Search<br />Peer Vetted Creative Production<br />[Brabham 2010: dbrabham.wordpress.com/crowdsourcing/]<br />
  18. 18. Applications of Crowdsourcing<br />English – French – Spanish – Italian – Portuguese – German – Dutch – Indonesian<br />
  19. 19. Crowdfunding<br />Financial contributions from online investors, sponsors or donors to fund for-profit or non-profit initiatives or enterprises.<br />
  20. 20. Collective Creativity<br />Tapping of creative talent pools to design and develop original art, media or content.<br />
  21. 21. Collective Knowledge<br />Development of knowledge assets or information resources from a distributed pool of contributors. <br />
  22. 22. Community Building<br />Development of communities through active engagement of individuals who share common passions, beliefs or interests.<br />
  23. 23. Civic Engagement<br />Collective actions that address issues of public concern.<br />
  24. 24. Cloud Labor<br />Leveraging of a distributed virtual labor pool, available on-demand to fulfill a range of tasks from simple to complex.<br />
  25. 25. Open Innovation<br />Use of sources outside of the entity or group to generate, develop and implement ideas. <br />
  26. 26. Tools<br />Applications, platforms and tools that support collaboration, communication and sharing among distributed groups of people.<br />
  27. 27. The Seven Habits for Highly Successful Crowdsourcing<br />
  28. 28. Enterprise CrowdsourcingCrowd Powered Business<br />®<br />Open Innovation<br />
  29. 29. Enterprise CrowdsourcingCrowd Powered Business<br />®<br />Community Building<br />
  30. 30. Enterprise CrowdsourcingCrowd Powered Business<br />®<br />Cloud Labor<br />
  31. 31. 31<br />Enterprise Crowdsourcing<br />Banking and Financial Services<br />Banking<br />Capital markets<br />Insurance<br />Retail financial services<br />Deposit products<br />Lending products<br />Credit cards<br />Commercial banking <br />Asset Management<br />Custody and Fund Management <br />Investment Banking<br />Life and Pension <br />Property and Casualty<br />Health insurance<br />Vertical<br />Customer Interaction<br />Finance & Accounting<br />Human Resources<br />Horizontal<br />Procurement<br />Knowledge Services<br />Expertise-based<br />Process-based<br />
  32. 32. 32<br />Enterprise Crowdsourcing<br />Banking and Financial Services<br />Banking<br />Capitalmarkets<br />Insurance<br />Retail financial services<br />Deposit products<br />Lending products<br />Credit cards<br />Commercial banking <br />Asset Management<br />Custody and Fund Management <br />Investment Banking<br />Life and Pension <br />Property and Casualty<br />Health insurance<br />Vertical<br />CustomerInteraction<br />Finance & Accounting<br />Human Resources<br />Horizontal<br />Procurement<br />Knowledge Services<br />Expertise-based<br />Process-based<br />
  33. 33. Enterprise Crowdsourcing<br />Global 500<br />Outsourcing<br /><ul><li>Data Management
  34. 34. Data Verification
  35. 35. Data Entry & Collection
  36. 36. Data De-duplication
  37. 37. Algorithm Training
  38. 38. Categorization
  39. 39. Classification
  40. 40. Tagging
  41. 41. Sentiment Analysis</li></ul>Crowdsourcing<br /><ul><li>Content & Media
  42. 42. Moderate Photos & Content
  43. 43. Content Creation & Editing
  44. 44. Transcription
  45. 45. Business Services
  46. 46. Search Relevancy
  47. 47. Product Usability Testing
  48. 48. Research</li></ul>SMB<br />
  49. 49. Enterprise Crowdsourcing<br />Global 500<br />Outsourcing<br /><ul><li>Data Management
  50. 50. Data Verification
  51. 51. Data Entry & Collection
  52. 52. Data De-duplication
  53. 53. Algorithm Training
  54. 54. Categorization
  55. 55. Classification
  56. 56. Tagging
  57. 57. Sentiment Analysis</li></ul>Crowdsourcing<br /><ul><li>Content & Media
  58. 58. Moderate Photos & Content
  59. 59. Content Creation & Editing
  60. 60. Transcription
  61. 61. Business Services
  62. 62. Search Relevancy
  63. 63. Product Usability Testing
  64. 64. Research</li></ul>SMB<br />
  65. 65. carl@crowdsourcing.org<br />carl@massolution.com<br />Twitter: @Crowdsourcing_<br />

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