Assign 16 cs

1. Assign 16 – Researching
Potential Artists (Rizzle
kicks)
BY CHARLIE SMITH

2. MINDMAPING POTENTIONAL ARTISTS
POTENTIONAL ARTISTS
Conor Maynard
Labrinth
Ed Sheeran
Rizzle Kicks
TinieTempah
DJ Fresh
Wretch 32

3. Image/Style
• 2008 - Bad boy, rebellious behavior i.e. drunk at awards.
• They are still ‘party animals’ and ‘wild’ but they can be sensible when it comes down to producing music.
• Style is very original, wacky and bright. – Love to stand out.
• Their USP is their fashion sense as it is very creative and individual.
• Relates to their target audience as they dress quite young and modern as so does their target audience.

4. Types of Music Video
• Their music video's are mostly Performance and Narrative, normally a mixture of both.
• DownWith TheTrumpets –The two artists play this bad boy character as they steal a trumpet off of
a man. –The two artists love to play the joker act so the music video suits their personalities. There is
quite a lot of cross cutting which is quite fast paced.
• When IWas AYoungster –The two artists are playing their dream jobs when they were a child. One is
being an astronaut and the other artist is being a fireman. There is quite a lot of cross cutting, not as
fast paced as Down WithTheTrumpets.
• Lost Generation –The two artists are playing their normal rebellious wild side that they sometimes
show to the public. One is more rebellious than the other while on the “Jeremy Kyle Show” whereas
the other one is more calm and chilled out. Like most of their other music videos there is a lot of cross
cutting which is sometimes fast paced.
DownWithTheTrumpets When I Was AYoungster LostGeneration

5. Platforms
• Rizzle Kicks use several different platforms such asYouTube, iTunes, Spotify,Apple Music,
Vevo and etc.
• On theirVEVO page, featured is their latest music video’s, their lyrical lines, recent activities
and related channels to Rizzle Kicks themselves.
• Currently their website isn’t available to access until Summer 2016, possibly more music
could be being created by them.

6. Performance
• Rizzle Kicks like to look into the camera ahead. – As to address the lyrics to them.
• In their latest music video which is called “Tell Her” there is a more direct narrative instead of the
performance side like their other music videos.
• Quite a lot of their music video’s are meant to be comical and humorous for the audience.
• Narrative is always interesting and never repetitive in the other music video’s that they produce.

7. Social Media & Websites
• Their website is currently down until Summer 2016.
• Rizzle Kicks do have a Facebook page.They have preview video’s of their latest music
video’s.
• Rizzle Kicks do have aTwitter page, but it is very casual as their icon isn’t even a picture of
them. Also their bio is “Working on something wicked.” which is very chilled and doesn’t
have any key information for their audience/fans.

8. Target Audience
• Age would range from 18-24
• Gender is female.
• Targeted towards lower – middle class people.
• Social Grade: 2CDE (Source isYouGov Profiles).

9. What have I learnt?
• I’ve learnt that Rizzle Kicks as an artist/band like to present themselves as this bad boy wild
but fashionable image to the public and their target audience.
• I have also learnt that like to keep the same style with every music video. – Never play the
nice boy act in any of their music videos, always being mischievous.