assignment 8

1. Mass and niche
audiences – Assignment 8
Jake Ewen

2. What is a mass audience?
 A mass audience is a large audience with a similar interest or
trait that many others have e.g. movie preference
 These are wide scale interests/traits.
 These are the group of people who are targeted on large
scale by film industries
 For example: Fans of the James Bond films are a mass
audience as this is a popular film preference

3. What is a niche audience?
 A niche audience is a small audience with similar interests or
traits that not many other people have
 These are small scale interests/ traits
 These are either targeted specifically or not at all due to lack
of demand
 For example: Fans of documentaries on toothpaste factories
are a niche market due to a small amount of interest.

4. Niche audiences in horror
 Most horror films are niche markets because they come under
huge number of sub-genres.
 This means that there is a type of horror for everyone's needs or
preferences
 Horrors are a niche market because everyone is scared by
different things
 For example: one person may be scared of gore so slasher films
will appeal to them and another may be scared of a home
invasion so they will watch home invasion films.

5. Sub genres of horror and their
audiences
 Slasher: These will be people who are scared of blood and
guts, instead of being disgusted by them. These will tend to
be a younger audience due to this.
 Home invasion: These will be enjoyed by people who like
films to be relatable. Since these are set in the home it can
relate to most people
 Creepy kid: These will be enjoyed by people who have kids
or see children on a regular basis. This again will make the
film more relatable as will play on their minds.