SlideShare uma empresa Scribd logo

Magne Supphelles foredrag om Sosialt Ansvar på Mediaforums fagmøte 11.mai 2010.

•Transferir como PPT, PDF•
•
Mediaforum
Mediaforum

Presentasjon fra Mediaforums fagmøte 11.mai 2010. Tema: Sosialt ansvar. Presentasjon av Magne Supphelle, professor på NHH og partner i Brand Cognition Magne sine spesialområder er merkeposisjonering, omdømmeutvikling og CSR. Han har publisert en rekke artikler i internasjonale vitenskapelige tidsskrifter innen disse temaområdene. Magne er foreleser på MBA studiet i Branding og jobber med de fleste store merkevarehus som Lilleborg, TINE og Mills på strategisk merkevareplan.

Negócios
1 de 26
Corporate Social Responsibility - fundamentals, findings, and managerial implications Professor Magne Supphellen [email_address]
Menu ,[object Object],[object Object],[object Object],[object Object],[object Object],12.05.10
Foretaksetikk ,[object Object],[object Object],[object Object],[object Object],[object Object],12.05.10 Fornavn Etternavn, navn@nhh.no
Det kapitalistiske system forutsetter etiske kvaliteter som ansvarlighet, ærlighet og integritet
Strategisk/instrumentell etikk? ,[object Object],[object Object],[object Object],[object Object],[object Object],12.05.10 Fornavn Etternavn, navn@nhh.no
Definitions of CSR 12.05.10 12.05.10 ,[object Object],[object Object],[object Object]
Valgt definisjon av (praktisk) samfunnsansvar ,[object Object],[object Object],12.05.10 Fornavn Etternavn, navn@nhh.no
Etikken & samfunnsansvaret påvirker hverandre gjensidig 12.05.10 Fornavn Etternavn, navn@nhh.no Etiske normer Samf. ansvar
4 sentrale typer CSR aktiviteter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12.05.10
Spørsmålet er om det er lønnsomt for den enkelte bedrift å bruke ressurser på samfunnsansvar – ut over de føringer som ligger i norske lover og god forretningsskikk. Vil ekstra innsats gi gevinst på bunnlinja? I så fall: Under hvilke betingelser? 12.05.10 Fornavn Etternavn, navn@nhh.no
2. Why it can’t be overlooked 12.05.10
Why CSR can’t be overlooked (1) ,[object Object],[object Object],[object Object],[object Object],12.05.10
[object Object],[object Object],[object Object],[object Object],[object Object],Why CSR can’t be overlooked (2) 12.05.10
12.05.10
Why CSR can’t be overlooked (3): The demand for meaningful work
3. CSR: The findings so far - on consumer evaluations, employee identification, and market value 12.05.10
Effects of CSR on company evaluations (Sen & Battacharya 2001) ,[object Object],[object Object],[object Object],[object Object],12.05.10 CSR record Attitude toward company Mediating variable Moderator variable
Effects of CSR on intentions to adopt new services (Supphellen, forthcoming) 12.05.10 CSR/no CSR Purchase Intention Service expectation (empathy) CSR-ability fit CSR importance
Internal effects on employee efficiency (tentative) 12.05.10 Efficiency CSR Identification with the company Employee motivation + + + +
Effects of CSR on market value of firms (Luo & Battacharya 2006) 12.05.10 CSR rating Market value Customer satisfaction Product qual Innovativeness + + +/-
Government and managers of other companies 12.05.10 Trust CSR +
4. Communication of CSR 12.05.10
Challenges and solutions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12.05.10
5. Implications 12.05.10
Summary and implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12.05.10
Selected references ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],12.05.10

Recomendados

A stakeholder approach to corporate social responsibility, reputation and bus...
A stakeholder approach to corporate social responsibility, reputation and bus...A stakeholder approach to corporate social responsibility, reputation and bus...
A stakeholder approach to corporate social responsibility, reputation and bus...Shifur Rahman
 
Corporate Social Responsibility(CSR) and Firm Performance
Corporate Social Responsibility(CSR) and Firm PerformanceCorporate Social Responsibility(CSR) and Firm Performance
Corporate Social Responsibility(CSR) and Firm PerformanceSherif Sidhom, MBA
 
Report- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyReport- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyBindu Priya Pasham
 
Effects of Corporate Social Responsibility in the financial reports
Effects of Corporate Social Responsibility in the financial reportsEffects of Corporate Social Responsibility in the financial reports
Effects of Corporate Social Responsibility in the financial reportsTithirupa Ghosh
 
Exploring the Synergies of CSR and Brand Strategy: A case study
Exploring the Synergies of CSR and Brand Strategy: A case studyExploring the Synergies of CSR and Brand Strategy: A case study
Exploring the Synergies of CSR and Brand Strategy: A case studyJoan Carlini
 
Link between csr and profitability
Link between csr and profitabilityLink between csr and profitability
Link between csr and profitabilityGatekeeper | Reputation Management
 
Corporate Social Responsibility and Financial Performance; The Case of Mala...
Corporate Social Responsibility and Financial Performance; The Case of Mala...Corporate Social Responsibility and Financial Performance; The Case of Mala...
Corporate Social Responsibility and Financial Performance; The Case of Mala...Adam Muza Muhayen
 
Corporate social responsibility babasab patil
Corporate social responsibility babasab patil Corporate social responsibility babasab patil
Corporate social responsibility babasab patil Babasab Patil
 

Recomendados

A stakeholder approach to corporate social responsibility, reputation and bus...
A stakeholder approach to corporate social responsibility, reputation and bus...A stakeholder approach to corporate social responsibility, reputation and bus...
A stakeholder approach to corporate social responsibility, reputation and bus...Shifur Rahman
 
Corporate Social Responsibility(CSR) and Firm Performance
Corporate Social Responsibility(CSR) and Firm PerformanceCorporate Social Responsibility(CSR) and Firm Performance
Corporate Social Responsibility(CSR) and Firm PerformanceSherif Sidhom, MBA
 
Report- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyReport- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyBindu Priya Pasham
 
Effects of Corporate Social Responsibility in the financial reports
Effects of Corporate Social Responsibility in the financial reportsEffects of Corporate Social Responsibility in the financial reports
Effects of Corporate Social Responsibility in the financial reportsTithirupa Ghosh
 
Exploring the Synergies of CSR and Brand Strategy: A case study
Exploring the Synergies of CSR and Brand Strategy: A case studyExploring the Synergies of CSR and Brand Strategy: A case study
Exploring the Synergies of CSR and Brand Strategy: A case studyJoan Carlini
 
Link between csr and profitability
Link between csr and profitabilityLink between csr and profitability
Link between csr and profitabilityGatekeeper | Reputation Management
 
Corporate Social Responsibility and Financial Performance; The Case of Mala...
Corporate Social Responsibility and Financial Performance; The Case of Mala...Corporate Social Responsibility and Financial Performance; The Case of Mala...
Corporate Social Responsibility and Financial Performance; The Case of Mala...Adam Muza Muhayen
 
Corporate social responsibility babasab patil
Corporate social responsibility babasab patil Corporate social responsibility babasab patil
Corporate social responsibility babasab patil Babasab Patil
 
CSR PPT
CSR PPTCSR PPT
CSR PPTRama Perumalla
 
Corporate Social Responsibility and Profitability in the Banking Sector: The ...
Corporate Social Responsibility and Profitability in the Banking Sector: The ...Corporate Social Responsibility and Profitability in the Banking Sector: The ...
Corporate Social Responsibility and Profitability in the Banking Sector: The ...Dr. Amarjeet Singh
 
10120140501008
1012014050100810120140501008
10120140501008IAEME Publication
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibilityMuhammad Ali
 
Synergistic Effects of Social-Business on CSR Programs
Synergistic Effects of Social-Business on CSR ProgramsSynergistic Effects of Social-Business on CSR Programs
Synergistic Effects of Social-Business on CSR ProgramsQUESTJOURNAL
 
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ... From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...NOEMÍ MEDINA
 
Mrs. Rana Al-Nibari - CSR from an NGO Perspective
Mrs. Rana Al-Nibari - CSR from an NGO Perspective Mrs. Rana Al-Nibari - CSR from an NGO Perspective
Mrs. Rana Al-Nibari - CSR from an NGO Perspective Talal Al-Shammari
 
5 Ways Corporations Benefit from Unified CSR Programs
5 Ways Corporations Benefit from Unified CSR Programs 5 Ways Corporations Benefit from Unified CSR Programs
5 Ways Corporations Benefit from Unified CSR Programs Good Done Great
 
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...Tonex
 
CSR and Stakeholders: definitions, maps, configurations and strategies
CSR and Stakeholders: definitions, maps, configurations and strategiesCSR and Stakeholders: definitions, maps, configurations and strategies
CSR and Stakeholders: definitions, maps, configurations and strategiesFrançois Mangin
 
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Firdaus Fitri Zainal Abidin
 
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...SlideTeam
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social ResponsibilityMitul Desai
 
Csr analysis
Csr analysisCsr analysis
Csr analysisYugpratapSingh2
 
Corporate Social Responsibility (CSR) in the MENA Region
Corporate Social Responsibility (CSR) in the MENA RegionCorporate Social Responsibility (CSR) in the MENA Region
Corporate Social Responsibility (CSR) in the MENA RegionSustainability Knowledge Group
 
Business & Society
Business & SocietyBusiness & Society
Business & SocietyFarah Latiff
 
A CSR Presentation
A CSR PresentationA CSR Presentation
A CSR PresentationAjay Mahajan
 
Social responsibility - adding value to organization's reputation
Social responsibility - adding value to organization's reputation Social responsibility - adding value to organization's reputation
Social responsibility - adding value to organization's reputationPECB
 
Csr issues for_future_development_dbl_side
Csr issues for_future_development_dbl_sideCsr issues for_future_development_dbl_side
Csr issues for_future_development_dbl_sideChandar Belani
 
Final ugbs 207 innovative csr
Final ugbs 207 innovative csrFinal ugbs 207 innovative csr
Final ugbs 207 innovative csrxtaclesklex
 
Research Project on CSR.docx
Research Project on CSR.docxResearch Project on CSR.docx
Research Project on CSR.docxkushi62
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social ResponsibilitySondra Dellaripa
 

Mais conteúdo relacionado

Mais procurados

Corporate Social Responsibility and Profitability in the Banking Sector: The ...
Corporate Social Responsibility and Profitability in the Banking Sector: The ...Corporate Social Responsibility and Profitability in the Banking Sector: The ...
Corporate Social Responsibility and Profitability in the Banking Sector: The ...Dr. Amarjeet Singh
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibilityMuhammad Ali
 
Synergistic Effects of Social-Business on CSR Programs
Synergistic Effects of Social-Business on CSR ProgramsSynergistic Effects of Social-Business on CSR Programs
Synergistic Effects of Social-Business on CSR ProgramsQUESTJOURNAL
 
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ... From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...NOEMÍ MEDINA
 
Mrs. Rana Al-Nibari - CSR from an NGO Perspective
Mrs. Rana Al-Nibari - CSR from an NGO Perspective Mrs. Rana Al-Nibari - CSR from an NGO Perspective
Mrs. Rana Al-Nibari - CSR from an NGO Perspective Talal Al-Shammari
 
5 Ways Corporations Benefit from Unified CSR Programs
5 Ways Corporations Benefit from Unified CSR Programs 5 Ways Corporations Benefit from Unified CSR Programs
5 Ways Corporations Benefit from Unified CSR Programs Good Done Great
 
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...Tonex
 
CSR and Stakeholders: definitions, maps, configurations and strategies
CSR and Stakeholders: definitions, maps, configurations and strategiesCSR and Stakeholders: definitions, maps, configurations and strategies
CSR and Stakeholders: definitions, maps, configurations and strategiesFrançois Mangin
 
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Firdaus Fitri Zainal Abidin
 
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...SlideTeam
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social ResponsibilityMitul Desai
 
Corporate Social Responsibility (CSR) in the MENA Region
Corporate Social Responsibility (CSR) in the MENA RegionCorporate Social Responsibility (CSR) in the MENA Region
Corporate Social Responsibility (CSR) in the MENA RegionSustainability Knowledge Group
 
Business & Society
Business & SocietyBusiness & Society
Business & SocietyFarah Latiff
 
A CSR Presentation
A CSR PresentationA CSR Presentation
A CSR PresentationAjay Mahajan
 
Social responsibility - adding value to organization's reputation
Social responsibility - adding value to organization's reputation Social responsibility - adding value to organization's reputation
Social responsibility - adding value to organization's reputationPECB
 
Csr issues for_future_development_dbl_side
Csr issues for_future_development_dbl_sideCsr issues for_future_development_dbl_side
Csr issues for_future_development_dbl_sideChandar Belani
 

Mais procurados (19)

CSR PPT
CSR PPTCSR PPT
CSR PPT
 
Corporate Social Responsibility and Profitability in the Banking Sector: The ...
Corporate Social Responsibility and Profitability in the Banking Sector: The ...Corporate Social Responsibility and Profitability in the Banking Sector: The ...
Corporate Social Responsibility and Profitability in the Banking Sector: The ...
 
10120140501008
1012014050100810120140501008
10120140501008
 
Corporate social responsibility
Corporate social responsibilityCorporate social responsibility
Corporate social responsibility
 
Synergistic Effects of Social-Business on CSR Programs
Synergistic Effects of Social-Business on CSR ProgramsSynergistic Effects of Social-Business on CSR Programs
Synergistic Effects of Social-Business on CSR Programs
 
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ... From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...
From Cause to Change by Bess Bezirgan, Tom Beall, Jennifer Wayman & Michael ...
 
Mrs. Rana Al-Nibari - CSR from an NGO Perspective
Mrs. Rana Al-Nibari - CSR from an NGO Perspective Mrs. Rana Al-Nibari - CSR from an NGO Perspective
Mrs. Rana Al-Nibari - CSR from an NGO Perspective
 
5 Ways Corporations Benefit from Unified CSR Programs
5 Ways Corporations Benefit from Unified CSR Programs 5 Ways Corporations Benefit from Unified CSR Programs
5 Ways Corporations Benefit from Unified CSR Programs
 
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...
CSR (Corporate Social Responsibility), CSR Strategy, Strength, Action Plan, C...
 
CSR and Stakeholders: definitions, maps, configurations and strategies
CSR and Stakeholders: definitions, maps, configurations and strategiesCSR and Stakeholders: definitions, maps, configurations and strategies
CSR and Stakeholders: definitions, maps, configurations and strategies
 
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
Chapter 2 Stakeholder Relationships, Social Responsibility, & Corporate Gover...
 
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...
Corporate Social Responsibility Techniques and Framework PowerPoint Presentat...
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
Csr analysis
Csr analysisCsr analysis
Csr analysis
 
Corporate Social Responsibility (CSR) in the MENA Region
Corporate Social Responsibility (CSR) in the MENA RegionCorporate Social Responsibility (CSR) in the MENA Region
Corporate Social Responsibility (CSR) in the MENA Region
 
Business & Society
Business & SocietyBusiness & Society
Business & Society
 
A CSR Presentation
A CSR PresentationA CSR Presentation
A CSR Presentation
 
Social responsibility - adding value to organization's reputation
Social responsibility - adding value to organization's reputation Social responsibility - adding value to organization's reputation
Social responsibility - adding value to organization's reputation
 
Csr issues for_future_development_dbl_side
Csr issues for_future_development_dbl_sideCsr issues for_future_development_dbl_side
Csr issues for_future_development_dbl_side
 

Semelhante a Magne Supphelles foredrag om Sosialt Ansvar på Mediaforums fagmøte 11.mai 2010.

Final ugbs 207 innovative csr
Final ugbs 207 innovative csrFinal ugbs 207 innovative csr
Final ugbs 207 innovative csrxtaclesklex
 
Research Project on CSR.docx
Research Project on CSR.docxResearch Project on CSR.docx
Research Project on CSR.docxkushi62
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social ResponsibilitySondra Dellaripa
 
2011 Lecture Notes - MSc Corporate Communications
2011 Lecture Notes - MSc Corporate Communications 2011 Lecture Notes - MSc Corporate Communications
2011 Lecture Notes - MSc Corporate Communications Good Public Relations
 
MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corpo...
MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corpo...MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corpo...
MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corpo...Good Public Relations
 
1216 March 2021Michelle, thorough review of how CSR act
1216 March 2021Michelle, thorough review of how CSR act1216 March 2021Michelle, thorough review of how CSR act
1216 March 2021Michelle, thorough review of how CSR actBenitoSumpter862
 
1216 March 2021Michelle, thorough review of how CSR act
1216 March 2021Michelle, thorough review of how CSR act1216 March 2021Michelle, thorough review of how CSR act
1216 March 2021Michelle, thorough review of how CSR actCicelyBourqueju
 
The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...
The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...
The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...frank acheampong
 
Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...
Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...
Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...Anil Kaushik
 
Strategy and society
Strategy and societyStrategy and society
Strategy and societyrambo004
 
11.vol 0003www.iiste.org call for paper no 2 pp 180-201
11.vol 0003www.iiste.org call for paper no 2 pp 180-20111.vol 0003www.iiste.org call for paper no 2 pp 180-201
11.vol 0003www.iiste.org call for paper no 2 pp 180-201Alexander Decker
 
Daimler & Purpose
Daimler & PurposeDaimler & Purpose
Daimler & PurposeSlalom
 
Introduction to csr
Introduction to csrIntroduction to csr
Introduction to csrViren Patel
 
Bringing Values back to CSR
Bringing Values back to CSRBringing Values back to CSR
Bringing Values back to CSRThomas Tom
 

Semelhante a Magne Supphelles foredrag om Sosialt Ansvar på Mediaforums fagmøte 11.mai 2010. (20)

Final ugbs 207 innovative csr
Final ugbs 207 innovative csrFinal ugbs 207 innovative csr
Final ugbs 207 innovative csr
 
Research Project on CSR.docx
Research Project on CSR.docxResearch Project on CSR.docx
Research Project on CSR.docx
 
Corporate Social Responsibility
Corporate Social ResponsibilityCorporate Social Responsibility
Corporate Social Responsibility
 
2011 Lecture Notes - MSc Corporate Communications
2011 Lecture Notes - MSc Corporate Communications 2011 Lecture Notes - MSc Corporate Communications
2011 Lecture Notes - MSc Corporate Communications
 
MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corpo...
MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corpo...MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corpo...
MSc Corporate Comms Course Lectures 2010 - London School of Economics, Corpo...
 
Corporate Citizenship
Corporate CitizenshipCorporate Citizenship
Corporate Citizenship
 
1216 March 2021Michelle, thorough review of how CSR act
1216 March 2021Michelle, thorough review of how CSR act1216 March 2021Michelle, thorough review of how CSR act
1216 March 2021Michelle, thorough review of how CSR act
 
1216 March 2021Michelle, thorough review of how CSR act
1216 March 2021Michelle, thorough review of how CSR act1216 March 2021Michelle, thorough review of how CSR act
1216 March 2021Michelle, thorough review of how CSR act
 
CSR
CSRCSR
CSR
 
The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...
The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...
The Effect of CSR on Brand Equity in the IT Solutions Industry; the Case of A...
 
Csr
CsrCsr
Csr
 
Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...
Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...
Social responsibility : Profit to purpose - Vinod Bidwaik, Director- HR, DSM ...
 
F0341037051
F0341037051F0341037051
F0341037051
 
Strategy and society
Strategy and societyStrategy and society
Strategy and society
 
11.vol 0003www.iiste.org call for paper no 2 pp 180-201
11.vol 0003www.iiste.org call for paper no 2 pp 180-20111.vol 0003www.iiste.org call for paper no 2 pp 180-201
11.vol 0003www.iiste.org call for paper no 2 pp 180-201
 
Sample of MSC research proposal
Sample of MSC research proposalSample of MSC research proposal
Sample of MSC research proposal
 
Daimler & Purpose
Daimler & PurposeDaimler & Purpose
Daimler & Purpose
 
Introduction to csr
Introduction to csrIntroduction to csr
Introduction to csr
 
Csr-new
Csr-newCsr-new
Csr-new
 
Bringing Values back to CSR
Bringing Values back to CSRBringing Values back to CSR
Bringing Values back to CSR
 

Último

TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsIndiaMART InterMESH Limited
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifeBhavana Pujan Kendra
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataExhibitors Data
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxRakhi Bazaar
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 

Último (20)

TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
Welding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan DynamicsWelding Electrode Making Machine By Deccan Dynamics
Welding Electrode Making Machine By Deccan Dynamics
 
Planetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in LifePlanetary and Vedic Yagyas Bring Positive Impacts in Life
Planetary and Vedic Yagyas Bring Positive Impacts in Life
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
NAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors DataNAB Show Exhibitor List 2024 - Exhibitors Data
NAB Show Exhibitor List 2024 - Exhibitors Data
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptxGo for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
Go for Rakhi Bazaar and Pick the Latest Bhaiya Bhabhi Rakhi.pptx
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 

Magne Supphelles foredrag om Sosialt Ansvar på Mediaforums fagmøte 11.mai 2010.

  • 1. Corporate Social Responsibility - fundamentals, findings, and managerial implications Professor Magne Supphellen [email_address]
  • 2.
  • 3.
  • 4. Det kapitalistiske system forutsetter etiske kvaliteter som ansvarlighet, ærlighet og integritet
  • 5.
  • 6.
  • 7.
  • 8. Etikken & samfunnsansvaret påvirker hverandre gjensidig 12.05.10 Fornavn Etternavn, navn@nhh.no Etiske normer Samf. ansvar
  • 9.
  • 10. Spørsmålet er om det er lønnsomt for den enkelte bedrift å bruke ressurser på samfunnsansvar – ut over de føringer som ligger i norske lover og god forretningsskikk. Vil ekstra innsats gi gevinst på bunnlinja? I så fall: Under hvilke betingelser? 12.05.10 Fornavn Etternavn, navn@nhh.no
  • 11. 2. Why it can’t be overlooked 12.05.10
  • 12.
  • 13.
  • 15. Why CSR can’t be overlooked (3): The demand for meaningful work
  • 16. 3. CSR: The findings so far - on consumer evaluations, employee identification, and market value 12.05.10
  • 17.
  • 18. Effects of CSR on intentions to adopt new services (Supphellen, forthcoming) 12.05.10 CSR/no CSR Purchase Intention Service expectation (empathy) CSR-ability fit CSR importance
  • 19. Internal effects on employee efficiency (tentative) 12.05.10 Efficiency CSR Identification with the company Employee motivation + + + +
  • 20. Effects of CSR on market value of firms (Luo & Battacharya 2006) 12.05.10 CSR rating Market value Customer satisfaction Product qual Innovativeness + + +/-
  • 21. Government and managers of other companies 12.05.10 Trust CSR +
  • 22. 4. Communication of CSR 12.05.10
  • 23.
  • 25.
  • 26.