1. PerformanceExchange
MediaTrust’s PerformanceExchange: Managed Content Channel
Extra Reach, Without the Extra Effort
Advertisers
Extend your reach even further... via categorically & contextually relevant advertisements
Connect with quality consumers... at cost efficient prices
Leave the heavy lifting to us... we manage your campaigns to your eCPA goals
Overview
MediaTrust’s PerformanceExchange is a real-time CPC bid exchange that connects advertisers to quality consumers.
Advertisers bid upon category specific traffic while MediaTrust’s proprietary algorithm optimizes based on performance
by serving ads with the highest probability to convert. This innovative targeting technology enables us to provide the
highest ROI for our advertisers.
Alongside our easy-to-use platform, our proactive Partner Management Team is committed to helping our partners
succeed. We make it easy for advertisers to run their campaigns the way they want to, while giving them the support and
tools to help them maximize their ROI.
How it works
MTPX Managed Content Channel provides an easy way for advertisers to successfully extend their reach to a broader
audience, without the extra work.
Our hands-on Partner Management Team collaborates with our advertisers to ensure their campaigns are generating
the results they want, at the price they want. We manage to our advertisers’ eCPA goals, delivering quality leads at the
most cost efficient price.
Categorically and contextually relevant advertisements are strategically placed to generate quality leads. Examples of
our traffic sources include: web, social media, question paths, and search.
Web Social Media
Category specific display ads (Standard IAB units) are displayed on Category specific advertisements are displayed on social networking sites.
relevant websites.
Question Path Search
Question #1
Are you looking for safe assisted living options for your
loved one?
Yes No
Category specific question path leading to an advertiser’s landing page. Contextually relevant advertisements are served via standard text ads.
Ad Sales Manager: sales@mediatrust.com 855 North Douglas Street, El Segundo, CA 90245