An overview to the benefits of MediaTek Labs, which are all available free to registered members. • Free Technical resources — technical documents, example code, tutorials, SDKs, discussion forums, and product descriptions. Information about Hardware Development Kits and links to suppliers. • Free Business services — technical support, solutions review/feedback, showcase and partner opportunities to turn your ideas into commercial products. Find out more about MediaTek Labs (http://goo.gl/42jPJM) and the benefits offered to individual and company members (http://goo.gl/BljRFT). To take advantage of these benefits and get the resources and support you need to build your own Wearables and IoT devices, register now: http://labs.mediatek.com/register

1. labs.mediatek.com
EdKay
MediaTekLabs Nov2015
MakeitBigwith
SomethingSmall
IntroducingMediaTekLabs

2. Topics
2
▪ Technology
▪ Intro to MediaTek
▪ What is MediaTek Labs
▪ MediaTek Partner Connect

3. Technology
3
▪ Rapid pace of change

4. Fundamental shift in scale & scope
4

5. IoT: connecting the world
5

6. Leveragemobilesolution& ecosystem
6

7. Three major challenges for IoT
7

8. Drive a better life – in the real world
8

9. Make your life easy
9
▪ Compliance & real world testing
• Compliance, security, power requirements, regional regulations
and certification requirements may be non-trivial to achieve
• Testing (physical and functional)
▪ Manufacturing
• Understand how to make things easy for manufacturing
• Include plans for bespoke and mass manufacturing – new
techniques may be required so this may be a learning curve for you
and the manufacturer
▪ Industrial merchandising
• New categories
• Form factor
▪ Support
• Unlike clothing and similar items, IoT & Wearable Tech will need
end customer support – it is a new sector, expect stupidity

10. Topics
10
▪ Technology
▪ Intro to MediaTek
▪ What is MediaTek Labs
▪ MediaTek Partner Connect

11. MediaTek SOCs are all around us
Wearables
TVs
Blu-ray disc players
GPS
Tablets
Smartphones Game station
2015-11-05Copyright © MediaTek Inc. All rights reserved. 11

12. Feature phone:
Alcatel, LG…
Source: 2014 Internal estimates, in alphabetical order
Smartphone:
Alcatel, HTC, Huawei, Google Android One, Lenovo, LG, Motorola, Sony…
Tablet:
Acer, Amazon, Asus, Lenovo, Verizon, Alcatel , HP…
Disc Drive:
Microsoft XBOX
Blu-ray /Home Theater:
LG, Philips, Samsung, Sony, Yamaha…
Digital TV:
LG, Philips, Samsung, Sharp, Sony, Vizio…
>1 Billion consumer
electronics every year
2015-11-05Copyright © MediaTek Inc. All rights reserved.
(Unit, M)
TV
Smartphone
Feature
Phone
PC ODD
Connectivity
DVD/
Blu-ray
Player
Tablet
1,500
1,000
500
-
12

13. Smartphones
HTC M9+ / Google Android One
MediaTek powered products
13
Kindle Fire HD
Sony Android Smart TV
Omate Smartwatches

14. MediaTek’s role in IoT value chain
14

15. LinkIt Assist 2502 labs.mediatek.com/2502
• Wearable form factors
• For professional developers (C/Eclipse)
MediaTek LinkIt™ Portfolio
15
Software&HardwareDevelopmentPlatformsforWearables&IoT
LinkIt ONE labs.mediatek.com/linkitone
• Unrivalled connectivity on a single board
• For DIY & maker community (Arduino)
LinkIt Connect 7681 labs.mediatek.com/7681
• The simple way to Wi-Fi enable your devices
• For low-cost smart home or office deployment

16. Tinitell – Wristphone for kids

17. • LinkIt ONE to provide All-in-One connectivity
(GPRS/Wi-Fi/Bluetooth/GPS)
• Tech support to integrate 3rd party software
• Labs Partner Connect program to help with
prototyping and production
Skuromoto – Smart Scooter Rental

18. Topics
18
▪ Technology
▪ Intro to MediaTek
▪ What is MediaTek Labs
▪ MediaTek Partner Connect

19. MediaTekLabs™
ADeveloperCentricEcosystem
▪ Global program – free to join
▪ One Stop Solution
▪ Supporting developers:
• Device creation
• App development
• Services
Labs.mediatek.com

20. The best solution partner for IoT
20

21. Enabling Solution Success
21
 Dev resources
 Insights and inspiration
 Access to hardware
 SDKs for makers (Arduino),
professional developers
(C/Eclipse) and Linux Ubuntu
 Technical support
 Peripherals (sensors, etc)
 Cloud management of device data
 Developer advice & matchmaking
 Design, production &
go-to-market help

22. MediaTek LinkIt™ ONE platform
22
System-on-Chip
Aster (MT2502) –
the world’s
smallest SoC for
Wearables
Companion
chipsets for
Wi-Fi and GPS
LinkIt ONE HDK
Hardware board
based on
reference design
by MediaTek
Co-design with:
Rich APIs
Feature rich OS to
power Wearables
and IoT devices
+ ++
LinkIt ONE SDK
Plug-ins for
Arduino, libraries
for the LinkIt
APIs, and board
firmware update
tool
labs.mediatek.com/linkit

23. Headphone
Jack
USB Jack
Battery Jack
Reset
GPIO
SPI
Seeed “GROVE”
system
labs.mediatek.com/linkithdk
A/D & GPIOPower Out
SD / SPI
Switch
USB / Battery
Power switch
LinkIt ONE HDK (FrontView)
Mass Storage /
Normal mode
switch

24. LinkIt ONE HDK (BackView)
GPS Antenna
Wi-Fi / BT
Antenna
GSM Antenna
SIM/SD Slot
Main Processor
BT GSM – MT2502
Wi-Fi
MT5931
GNSS
MT3332
GPS/GLONASS/BEIDOU
GPS+GLONASS Antenna
Wi-Fi / BT
Antenna
GSM Antenna

25. MediaTek MT2502 (Aster)
 MT2502 – designed for Wearables & IoT
• World’s smallest SoC
 ARM 7 @ 260Mhz + 4MB RAM (~2MB usable by applications)
 Combines five chipsets into one:
• Microcontroller unit
• PMIC (power management unit)
• Bluetooth
• Memory
• Modem (GSM/GPRS)
 WiFi & GNSS companion chipsets
 Low power  Suspend mode (26MHz)
25
DesignedforWearables&IoT
Given Imaging’s PillCam COLON 2

26. SDKFeatures
Arduino Core Functions
 Digital I/O
 Pulse-Shift I/O
 Analog Input
 Serial
 Time and delay
 Interrupts
 Math
 Servo
 Stepper
 SPI
 I2C
LinkIt ONE Functions (prefixed with L, e.g. LGPS)
 GSM
 GPRS
 Wi-Fi
 Bluetooth
 GPS
 Audio
 SD/Flash
 EEPROM
SMS & Telephony
TCP and UDP socket
TCP and UDP socket
Serial Port Profile / GATT
NMEA Format
MP3 AAC AMR
FAT32
labs.mediatek.com/linkitguide

27. Create
your IoT
device
Collect
the
data
Connect
to the
world
Control
the
device
Complimentary cloud based IoT platform & sandbox for prototyping
MediaTek Cloud Sandbox
Controller
Display
Hybrid

28. Topics
28
▪ Technology
▪ Intro to MediaTek
▪ What is MediaTek Labs
▪ MediaTek Partner Connect

29. ▪ Owing to market fragmentation, it is often difficult for developers to find
the appropriate partners to develop and launch products
Developers
ODMs
Module Distributors
Manufacturers
Component Suppliers
Copyright © MediaTek Inc. All rights reserved.
Development challenge

30. ODM
Distributors
Manufacturing
Component Supplier
Wearables
& mHealth
Connected
Home/Office
Smart Cities
Flexible & Comprehensive Coverage
labs.mediatek.com/partners
MediaTek Labs Partner Connect

31. MediaTek Labs Partner Connect
31

32. MediaTek Ventures
32
“Stay at the forefront of
technology and
continue fueling the
growth of our
semiconductor
ecosystem through
investments”
Mission
• Visit www.mediatekventures.com for more info
• Send your business plans or proposals to ventures@mediatek.com
聯發創業投資
Semiconductor,
system and device
Internet
infrastructure
Internet
of Things
Software and
Internet services
Healthcare
Others
in robotics

33. 33
▪ Join our online Webinars to learn
about LinkIt developer platforms
12th November 2015
▪ Register at: labs.mediatek.com
▪ Download the complementary SDKs
▪ Questions?
▪ labs.mediatek.com/contactUs
LinkIt ONE
LinkIt Assist 2502
LinkIt Connect 7681
Next Steps

34. In summary
34
▪ Function
• Don’t create problems to fit a solution
▪ Manufacture
• Design solutions with the mass market in mind
▪ Real-world reliability and compliance
• Built for real-world use (incl. washability)
• Security and regulatory considerations factored in
▪ Price points
• Be sensitive to cost pressure
▪ Work with MediaTek
• Labs support to help turn prototypes into commercial
products
EnablingIoT&WearableInnovation

35. Copyright © MediaTek Inc. All rights reserved.