Communications Professionals have many options to choose from when delivering messages to their internal audiences, but online video has emerged as the dominant employee communication medium.
Paolo Tosolini, the internal communications expert who launched and managed the internal video platform at Microsoft shares the lessons he has learned in his work helping organizations integrate online video, as well as answering your questions about what to look for when choosing an enterprise YouTube.
2. Some Important Facts
Employee Engagement and Video
• Almost two thirds (63.3%) of communicators identified
employee engagement as their primary driver for adding
video to their portal. *
• 60.2% of communicators are executing employee
generated content initiatives this year, followed by self-
service live video broadcast (21.8%) and video on mobile
(18.0%). *
* 2012 Melcrum Survey – Maximizing Employee Engagement with Video
3. Best
Best practices in launching a
video sharing program
Paolo Tosolini
Director Emerging Media, RUN Studios
paolo@runstudios.com - @tosolini
5. 5
Platform
• One destination
• Hide technical complexities
• Live and on-demand
• Social features
• Rating
• Comments
• Sharing
• Mobile friendly
• RSS
• Apps