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How to Launch an Internal Video Sharing Program
Some Important Facts
Employee Engagement and Video
• Almost two thirds (63.3%) of communicators identified
employee engagement as their primary driver for adding
video to their portal. *
• 60.2% of communicators are executing employee
generated content initiatives this year, followed by self-
service live video broadcast (21.8%) and video on mobile
(18.0%). *
* 2012 Melcrum Survey – Maximizing Employee Engagement with Video
Best
Best practices in launching a
video sharing program
Paolo Tosolini
Director Emerging Media, RUN Studios
paolo@runstudios.com - @tosolini
4
Key elements of a successful program
5
Platform
• One destination
• Hide technical complexities
• Live and on-demand
• Social features
• Rating
• Comments
• Sharing
• Mobile friendly
• RSS
• Apps
6
Business Processes
Production
Cost Recovery
EquipmentSupport
Education
Security
Success Metrics
Production models
• Studio
• Employee generated
Podcast-in-a-Box program
Crowd-sourcing challenges
• Unpredictable quality
• Steps to success
• Finding time
• Getting equipment
• Learning equipment
• Scripting story
• Shooting
• Editing
• Publishing
Discovering talents
“Michael on the Go” series
@gannotti
Reward program
• Earn points for each
podcast published and
viewed
• Sharing knowledge is
rewarding
• Helps accelerate program
adoption
Long tail of content
Long tail of content
Long tail of content
Adoption strategy
• Get executive sponsorship
• Run a pilot program
• Reward your early adopters
• Create excitement
Internal marketing
Enterprise social video works
• Helps employee create a reputation
• Learn at your own time and pace
• Cost savings
• Authenticity
• Fun
Key takeaways
• Be consistent
• Production quality is secondary
• Humanize, entertain, be passionate
Best
Thank You!
Paolo Tosolini
Director Emerging Media, RUN Studios
paolo@runstudios.com - @tosolini
MediaPlatform
MediaPlatform – Video Channels
Social Ratings
View Sorting
MediaPlatform – Video Player
MediaPlatform – Social: Rating, Tagging, Sharing, Commenting
MediaPlatform – Advanced Search
MediaPlatform – Governance and Security: Role Based Permissions
MediaPlatform – Video Analytics
Thank You
For more information or to schedule a demo
contact rvanorden@mediaplatform.com
www.mediaplatform.com

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Launching an Internal Video Sharing Program

Notas do Editor

  1. Introducing MediaPlatform
  2. Introducing MediaPlatform
  3. Introducing MediaPlatform
  4. Introducing MediaPlatform
  5. Introducing MediaPlatform
  6. Introducing MediaPlatform
  7. Introducing MediaPlatform
  8. Introducing MediaPlatform