1. Improving Employee Engagement with Video

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Employee Engagement
Is Everyone’s Job!

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“What is engagement,
anyway?”

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Employee engagement =
Emotional commitment to
organization’s goals.
 Engagement   Discretionary Effort

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Job satisfaction is at an
ALL-TIME LOW

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Sources: Blessing White, Conference Board
Fewer than
1 in 3
are engaged
Only 45%
are even
“satisfied” at work

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Crisis & Opportunity
for
BUSINESS

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Engagement-Profit Chain
Sources: The Service Profit Chain, Heskett & Sasser

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Source: Kenexa 2009
5x
Higher!

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Crisis & Opportunity
for
INDIVIDUALS

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Spillover
&
Crossover

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Source: Nyberg, et al, “Managerial Leadership and Ischemic Heart…”

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What can
INDIVIDUALS
do to increase their own
ENGAGEMENT?

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Growth
Recognition
Trust
Surveys of 10 million workers in 150countries

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What is your personal engagement
profile (what are your triggers)?
Experience gratitude for what the
company is already doing.
Partner with your boss, and “lead
without a title.”

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What’s Your Engagement Style?
http://kevinkruse.com/profile/

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How can you be proactive and partner
with your boss on growth?
Conversation Starters
Share your 3- to 5-year career goals.
Ask your manager if your goals seem reasonable.
Ask your manager if she would envision a different
career path for you based on your strengths.
Ask what kinds of knowledge, skills, experiences, and
relationships you need in order to reach your goals.
Ask your manager to keep you in mind for any unique
projects or opportunities that you could be assigned to so
you can develop new skills.
Hi Jane,
I’ve been thinking about my career path
and areas I should focus on for further
development. I’d love your perspective
and guidance.
Could we meet one-on-one sometime in the
next couple of weeks to discuss?

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Conversation Starters
Not sure if you noticed, but Anne stayed really late last
night to finish up that project…
I had an idea for employee recognition. What if we set
up a gratitude box and put in the names of people…
I’m curious what you think someone from our team
would have to do to get nominated for a President’s
award?
Hi Ramit,
I’ve been thinking about how to increase
our culture of appreciation on our team
and have a few ideas I’d love to run by
you.
Can we meet briefly or can I run shoot
you some ideas via email?
How can you be proactive and partner
with your boss on recognition?

20. www.KevinKruse.com
Conversation Starters
Can you review our company’s goals with me, or point
me to where I can find them…
I know I’ve heard or company goals before but have a
hard time remembering them. Can you help me to
simplify or prioritize them…
Can we talk about how our own goals align with the
company goals…
Hi Asha,
I’ve been thinking about my personal
goals for the year and realized I’m not
as clear as I should be on how our work
here is supporting the company’s overall
objectives.
Can we meet sometime in the next couple
of weeks to discuss?
How can you be proactive and partner
with your boss on trust?

21. www.KevinKruse.com
Win 1 of 10 Free Books
What did you think of today’s webinar?
To: kevin@KevinKruse.com
Subject: today’s webinar
Kevin, I thought the webinar…

22. Unified Communications in the Enterprise
- Where does video fit?
- What is research showing?
What drives video?
- Executive Management
- Employees
Launching an Enterprise YouTube
Case Studies – Insightful results
Getting Started – Things to consider
Agenda: Improving Employee Engagement with Video

23. The Unified Communications Spectrum
-UC registers as a Top 5 networking investment in 2012
-Enterprise wants a single user interface, and integrated solutions
-Enterprises should develop strategies to support video on mobile
devices in order to engage mobile workers
-Gartner

24. Unified Communications - Video
-Video Conferencing
-Video Collaboration Apps
-Live Video Streaming
-Interactive, and Rich Media
-Video on-demand
-Social Video Portals for Business
-Employee Generated Video
The Enterprise video market will maintain steady growth, rising at least 6
percent a year for the next four years.
- Infonetics Research

25. What Drives Executive Management Use of Video for Engagement?
 Concern for employeeConcern for employee
engagement & productivityengagement & productivity
 Deeper connection with theirDeeper connection with their
employeesemployees
 Want authenticity – video bothWant authenticity – video both
presentspresents andand evokesevokes emotionemotion
 Knowledge sharingKnowledge sharing
 Training and developmentTraining and development
 Results!Results!
More connected
& engaged workforce
Higher retention,
revenue, profits
More effective
communication

26.  New “YouTube” generation wantsNew “YouTube” generation wants
short form, visual, less boringshort form, visual, less boring
content than long text documentscontent than long text documents

This is how they share andThis is how they share and
communicatecommunicate
 Employees want a voiceEmployees want a voice
 Employees are motivated to shareEmployees are motivated to share
knowledgeknowledge
 Enjoy showcasing their expertiseEnjoy showcasing their expertise
 Employees want to feelEmployees want to feel
connected, sense of socialconnected, sense of social
communitycommunity
 Better engagement withBetter engagement with
management and seniormanagement and senior
leadershipleadership
What Drives Employees Use of Video for Engagement?

27. Management Use Cases of Video to Connect and Engage
Collaboration - across geographic
boundries
On-demand
-Training and HR
Live Webcasts - Townhall meetings with
interactive Q&A

28. Employee Use Cases of Video to Connect and Engage
Capture Internal Meetings
Weekly “Coffee Talks”
Employee Culture and Fun!
“How to” Knowledge Sharing

29. Case Study: Employee Video Portal Launch – Company.TV
Need:Need:
 EnterpriseEnterprise
YouTubeYouTube
 Multiple ChannelsMultiple Channels
 Video UploadVideo Upload
 Live and VoDLive and VoD
 Secure: RolesSecure: Roles
and Permissions-and Permissions-
basedbased
 Social FeaturesSocial Features
 SSO IntegrationSSO Integration
 Viewed on MobileViewed on Mobile

30. Case Study: Employee Video Portal Launch – Company.TV
Solution:Solution:
 Environment thatEnvironment that
bridges global gap,bridges global gap,
fosters sharing,fosters sharing,
collaboration, creativity,collaboration, creativity,
learning, communicationlearning, communication
and community.and community.
 Personalized –Personalized –
Channels for “me”Channels for “me”
 SecureSecure
 MeasuredMeasured
 Results – Recognition,Results – Recognition,
Rewards, EngagementRewards, Engagement

31. ANALYTICS Launch – June 18th
through 20th
- In first 3 days almost 2800 views

32. Mid Launch – June 20th
and 21st - In 2 days views doubled to over 5,800 views
Over 25%
of
Workforce

33. Results – June 22th
and 26st - 5 final days - doubled to over 13,000 views

34. Employee Survey to Learn More
Not Important
10%
Somewhat
Important
30%
Very Important
60%
Satisfied
45% Very Satisfied
55%
60% said a video portal was very
important to a communication program
70% said they were very dissatisfied
with their current video solution
Somewhat
Satisfied
20%
Not sure
10%
Very Dissatisfied
70%
Somewhat
Important
30%
Not sure
10%
Very Important
60%
100% said they would be satisfied to very
satisfied with this pilot video solution
60% said mobile video was very
important to their communications

35. Review: How to Get Started
•Create an adoption strategy
• Top to bottom – Executive sponsorship & pilot
• Bottom up – Evangelists to inspire
• Promotions and contests, market the idea
•Make it easy to discover and share – Central online library or portal with search and
share tools
*Microsoft (earn points for contributing content, and for # views)
*Qualcomm (video contest – why I love to work here)
•Choose a platform for video/audio
capture and publishing
•Set up a short pilot program
•Create an employee survey
•Set up business processes and
governance – roles & permissions,
workflow & approvals, content
security

36. Thank You
www.mediaplatform.com
Darlene Hoyer
Regional VP, Sales
MediaPlatform, Inc.
310-909-8410
dhoyer@mediaplatform.com