1.
Living in the Material World
Dean Donaldson
Global Head of Innovation DG MediaMind
© 2012 Digital Generation Inc. All rights reserved.
Thursday, 18 October 12

2.
Living in a
material world
@Dean Donaldson
Global Head of Innovation
© 2012 Digital Generation Inc. All rights reserved.

3.
Smart Appliances
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

4.
Beyond the Browser
In 2012 there will be more
networked devices then
humans on the planet
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved

5.
second life
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

6.
Living in a Ubiquitous World
© 2012 Digital Generation Inc. All rights reserved.

7.
Living in a Ubiquitous World
© 2012 Digital Generation Inc. All rights reserved.

8.
next?
© 2012 Digital Generation Inc. All rights reserved.

9.
=MC2
E
consumer = clicks
© 2012 Digital Generation Inc. All rights reserved.

10.
[ targeted consumer ]
addressable advertising >>
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

11.
© 2012 Digital Generation Inc. All rights reserved.

12.
© 2012 Digital Generation Inc. All rights reserved.

13.
technology
is but a twinkle in the eye
© 2012 Digital Generation Inc. All rights reserved.

14.
disconnected
© 2012 Digital Generation Inc. All rights reserved.

15.
© 2012 Digital Generation Inc. All rights reserved.

16.
comfortable
consumer
© 2012 Digital Generation Inc. All rights reserved.

17.
coming
home
© 2012 Digital Generation Inc. All rights reserved.

18.
convenience
at the
centre
© 2012 Digital Generation Inc. All rights reserved.

19.
design vs
desire
© 2012 Digital Generation Inc. All rights reserved.

20.
License to think
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

21.
© 2012 Digital Generation Inc. All rights reserved.

22.
In Car Advertising
© 2012 Digital Generation Inc. All rights reserved.

23.
In Car Advertising
© 2012 Digital Generation Inc. All rights reserved.

24.
In Car Advertising
© 2012 Digital Generation Inc. All rights reserved.

25.
© 2012 Digital Generation Inc. All rights reserved.

26.
cold concepts
© 2012 Digital Generation Inc. All rights reserved.

27.
© 2012 Digital Generation Inc. All rights reserved.

28.
TECHNO
RETRO
© 2012 Digital Generation Inc. All rights reserved.

29.
warm & inviting
© 2012 Digital Generation Inc. All rights reserved.

30.
mass
media
© 2012 Digital Generation Inc. All rights reserved.

31.
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

32.
active
engagement
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG

33.
old new
media
traditional
© 2012 Digital Generation Inc. All rights reserved.

34.
lean back | forwards
off on TV | PC
© 2012 Digital Generation Inc. All rights reserved.

35.
© 2012 Digital Generation Inc. All rights reserved.

36.
back
lean
?
© 2012 Digital Generation Inc. All rights reserved.

37.
lean
forwards?
© 2012 Digital Generation Inc. All rights reserved.

38.
© 2012 Digital Generation Inc. All rights reserved.

39.
© 2012 Digital Generation Inc. All rights reserved.

40.
© 2012 Digital Generation Inc. All rights reserved.

41.
social
interaction
© 2012 Digital Generation Inc. All rights reserved.

42.
© 2012 Digital Generation Inc. All rights reserved.

43.
© 2012 Digital Generation Inc. All rights reserved.

44.
50”
© 2012 Digital Generation Inc. All rights reserved.

45.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

46.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

47.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

48.
of under 15’s by 2015 will all use
50%
touchscreens
© 2008 Eyeblaster. All rights reserved
© 2012 Digital Generation Inc. All rights reserved.

49.
© 2012 Digital Generation Inc. All rights reserved.

50.
© 2012 Digital Generation Inc. All rights reserved.

51.
do you ‘mind’?
© 2012 Digital Generation Inc. All rights reserved.

52.
© 2012 Digital Generation Inc. All rights reserved.

53.
© 2012 Digital Generation Inc. All rights reserved.

54.
6x
penetration
© 2012 Digital Generation Inc. All rights reserved.

55.
© 2012 Digital Generation Inc. All rights reserved.

56.
© 2012 Digital Generation Inc. All rights reserved.

57.
Last year, more data was
generated by individuals
than in the entire history
of mankind through 2010.
© 2012 Digital Generation Inc. All rights reserved.

58.
6Eb
GLOBAL MOBILE DATA
=6Petabytes
Internet
6 Exabytes = 6M Terabytes
1,000 x WHOLE INTERNET
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

59.
Media migration
‣ Personal TV 2010
VOD across multiple devices
Locations tailored to individual
‣ Web TV
Computer as interactive TV set
User generated content
‣ Digital TV
TV set as display device
High Definition architecture
‣ Analogue TV
Centralized, passive, limited choice
Single location viewing
1980
© 2012 Digital Generation Inc. All rights reserved.

60.
compare
amazon
instantly
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

61.
visualization of search
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

62.
© 2012 Digital Generation Inc. All rights reserved.

63.
80%
© 2012 Digital Generation Inc. All rights reserved.

64.
2017
“human?
How may I help you,
”
© 2012 Digital Generation Inc. All rights reserved.

65.
connected
internet of things
>
© 2012 Digital Generation Inc. All rights reserved.

66.
Sensory surround
(((
© 2012 Digital Generation Inc. All rights reserved.
(
© 2010 MediaMind Technologies Inc | All rights reserved

67.
Smart Paper
© 2012 Digital Generation Inc. All rights reserved.

68.
ePackaging
© 2012 Digital Generation Inc. All rights reserved.

69.
ePackaging
© 2012 Digital Generation Inc. All rights reserved.

70.
Smart Clothes
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

71.
Smart Scents
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

72.
ePOS
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

73.
© 2012 Digital Generation Inc. All rights reserved.

74.
© 2012 Digital Generation Inc. All rights reserved.

75.
The Third Wave
UbiComp
Ubiquitous Computing
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

76.
∞=1
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

77.
1=1
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

78.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

79.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

80.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

81.
1=∞
{ ubiquitous computing (ubicomp) }
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

82.
Smart Tags
RFID
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

83.
2012
1 TRILLION
© 2012 Digital Generation Inc. All rights reserved.

84.
© 2012 Digital Generation Inc. All rights reserved.

85.
© 2012 Digital Generation Inc. All rights reserved.

86.
personally
identifiable
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc. | All rights reserved

87.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

88.
Science Fiction or Fact?
© 2012 Digital Generation Inc. All rights reserved.

89.
Science Fiction or Fact?
© 2012 Digital Generation Inc. All rights reserved.

90.
Science Fiction or Fact?
Personal Identification Device (PID)
= targeted ads
© 2012 Digital Generation Inc. All rights reserved.

91.
© 2012 Digital Generation Inc. All rights reserved.

92.
© 2012 Digital Generation Inc. All rights reserved.

93.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

94.
[data]
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

95.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

96.
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

97.
payment
system
2016
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

98.
Cashless Generation
84%
© 2012 Digital Generation Inc. All rights reserved.

99.
© 2012 Digital Generation Inc. All rights reserved.

100.
$€£
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved

101.
point of engagement
interaction transaction
touchpoints
© 2012 Digital Generation Inc. All rights reserved.

102.
BlueTooth
2-way Audio
Comms Visual
WiFi
NFC
?
© 2012 Digital Generation Inc. All rights reserved.

103.
Retarget
HD Ad
10% off
Interact Retarget Purchase
5% off
© 2012 Digital Generation Inc. All rights reserved.

104.
Modern Family Viewing
42%
use SmartPhone or Tablet whilst watching TV
DAILY
© 2012 Digital Generation Inc. All rights reserved.

105.
Dual Screen Activities
What are Tablet and SmartPhone Users doing whilst watching TV?
0% 15% 30% 45% 60%
Checking Email
60%
Surfing for unrelated info
46%
Visiting Social Networking site
42%
Checking sports scores
30%
Looking up info related to content
29%
Looking up content related to Ad
19%
Looking for coupon/deal related to Ad
13%
Nielsen Q2 2011
© 2012 Digital Generation Inc. All rights reserved.

106.
Dual Screen Activities
25%
Consumers go online after seeing TV ad
Yahoo / Razonrfish Q4 2011
© 2012 Digital Generation Inc. All rights reserved.

107.
automatic ACR
content recognition
© 2012 Digital Generation Inc. All rights reserved.

108.
© 2012 Digital Generation Inc. All rights reserved.

109.
© 2012 Digital Generation Inc. All rights reserved.

110.
© 2012 Digital Generation Inc. All rights reserved.

111.
© 2012 Digital Generation Inc. All rights reserved.

112.
© 2012 Digital Generation Inc. All rights reserved.

113.
Client-Side Solution >10 Secs
Spot ID = Ad ID
© 2012 Digital Generation Inc. All rights reserved.

114.
Server-Side Solution <2 Secs
Spot ID = Ad ID
© 2012 Digital Generation Inc. All rights reserved.

115.
© 2012 Digital Generation Inc. All rights reserved.

116.
115,282
17.4% WATCHED FULL 3 MIN VIDEO
2.34% CTR
© 2012 Digital Generation Inc. All rights reserved.

117.
Text
© 2012 Digital Generation Inc. All rights reserved.

118.
convergence
w ev
at er
h v er
ne
he er
w ev
w h er
© 2012 Digital Generation Inc. All rights reserved.

119.
focus
on
data
© 2012 Digital Generation Inc. All rights reserved.

120.
< start-up >
“conversation”
© 2012 Digital Generation Inc. All rights reserved.

121.
tech in
harmony
© 2012 Digital Generation Inc. All rights reserved.

122.
thank you!
dean.donaldson@mediamind.com
917.640.3095
@deandonaldson
@mediamind
@dgitnetwork
© 2012 Digital Generation Inc. All rights reserved.