1. by

2. 1. Media snapshot
2. TV advertising
3. Press advertising
4. Outdoor advertising
5. Cinema advertising
6. Radio advertising
7. Online advertising
8. Inspiration Point

3. • Landscape
• Media shares
• Biggest players
• Sectors

4. 1,000,000,000
1,500,000,000
2,000,000,000
2,500,000,000
3,000,000,000
500,000,000
0
1,104,630,695
1
1,296,099,997
1,378,856,606
1,267,867,846
2
1,550,291,252
1,568,210,922
2009
1,795,466,091
3
2,252,390,912
2,319,615,364
1,749,557,807
2010
4
1,702,335,599
2,226,332,270
1,932,377,662
5
2,418,117,333
2011
2,434,411,424
1,723,087,025
6
2,208,733,440
2,230,662,500
1,167,487,654
7
1,475,902,129
1,519,585,966
1,150,998,783
8
1,355,338,094
1,396,982,651
1,902,118,715
9
2,239,536,676
2,268,105,266
2,291,803,603
2,681,584,949
10
Estimations for the further months are rather pessimistic.
2,310,570,480
2,501,304,160
11
1,965,840,548
2,050,958,424
12
marketers invested only 1% more in comparison to September 2010.
After 3Q of 2011 is stronger than 2010 by average 5%. In September
Source: Kantar Media, ratecard expenditures

5. Television
Radio
Magazines
Newspapers Jan-Sep 2011
Jan-Sep 2010
Outdoor Jan-Sep 2009
Cinema
0 2,000 4,000 6,000 8,000 10,000 12,000
Cinema Outdoor Newspapers Magazines Radio Television
Jan-Sep 2011 471,891,231 926,365,307 1,344,014,891 2,033,145,377 2,289,352,336 10,277,993,827
Jan-Sep 2010 453,466,139 881,688,111 1,321,832,035 1,785,721,458 1,740,743,484 10,315,294,205
Jan-Sep 2009 288,798,144 930,572,929 1,351,969,580 1,742,717,127 1,501,158,648 7,978,375,850
TV is the strongest medium with share on the level of 59%, however recently we
observe low dynamic of TV investments. Radio notes the highest increase of
expenditures (32%). Investments for Cinema, Outdoor and Newspapers are on the
stable level.
Source: Kantar Media, ratecard expenditures

6. By the end of 3Q of 2010, half of biggest advertisers decreased their media
investments. The biggest drop in terms of RC expenditures was noted by Unilever
and Henkel. The biggest increase of expenditures noted by Lidl and Aflofarm.
Source: Kantar Media

7. COMPUTER & AUDIO VIDEO
100%
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
90% 4% CLOTHING & ACCESSORIES
5% 4%
4%
5% HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
80% 6% 5%
6%
8% 6% TRAVEL / TOURISM / HOTELS & RESTAURANTS
70% 7%
7% 7% LEISURE
7%
60% 7% 7% BEVERAGES & ALCOHOLS
6%
8% 7% AUTOMOTIVE
50% 8%
10% 8% MEDIA, BOOKS, CDs AND DVDs
40% 10%
9% OTHERS
30% 14%
13% FINANCIAL
12%
20% 9% RETAIL
11%
12% HYGIENE & BEAUTY CARE
10% 14%
15% TELECOMS
0%
13% PHARMACEUTICAL PRODUCTS, MEDICINE
2009
FOOD
2010
Jan - Sep 2011
For the last three years top 3 sectors are: food, medicines and telecoms.
Source: Kantar Media

8. • Average Time Viewed
• All time viewing
• Commercial impact
• Minutes sold
• Nice to know
• How do we monitor TV?

9. 300
280
2010 2011
260
240
220
200
180
160
140
120
100
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51
Average Time Viewed (in minutes) is on the same level as in previous year.
ATV is lower during the summer months what reflects traditional seasonality
on Polish media market.
Source: AGB Research Nielsen

10. 20%
All 16-49 TVP1
TVP2
18%
Polsat
16%
TVN
14%
TVP thematic (7)
12% Polsat thematic (11)
10% TVN thematic (10)
AtMedia (52)
8%
Discovery (8)
6%
TVP3
4% TV4
2% TVN7
other cab/sat
0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
We can observe rise of shares of mainstream channels - TVN and Polsat.
At the same time thematic channels shares fall.
TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP Sport
Polsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport Extra Source: AGB Research Nielsen
TVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TV
At Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy
Central, Comedy Central Family, Czwórka Polskie Radio, Deutsche Welle, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino
Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TV5 Monde, TVS, Universal
, Channel, Viacom Blink!, VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica, Polo TV, Rodin TV, SciFi Universam

11. All 16-49 TVP1
30% TVP2
Polsat
25%
TVN
20% TVP thematic (7)
Polsat thematic (11)
15%
TVN thematic (10)
10% AtMedia (49)
Discovery (7)
5%
TVP3
TV4
0%
1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849505152 TVN7
TVN and Polsat have the highest share among TV market. At Media is between
TVP1 and TVP2 – both are mainstream channels.
TVP thematic contains: TVP info(TVP3); TVP Historia, TVP HD , TVP Seriale, TVP Kultura, TVP Polonia, and TVP Sport
Polsat thematic contains: TV4, TV6, Polsat2, Superstacja, Polsat Cafe, Polsat Film, Polsat Futbol, Polsat News, Polsat Play, Polsat Sport and Polsat Sport Extra
TVN Thematic contains: TVN7, TVN24, TVN Turbo, TVN Style, TVN Meteo, PULS, 4FunTV, Rebel.TV and Religia.TV
At Media is thematic channel broker. It contains: 13th Street Universal, Ale kino!, AXN, AXN Crime, AXN Sci-Fi, BBC Entertainment, BBC Knowledge, BBC Lifestyle, CANAL+, CANAL+ SPORT, CANAL+ GOL, Cbeebies, Club TV, Comedy
Central, Comedy Central Family, Czwórka Polskie Radio, Deutsche Welle, Disney Channel, Disney Junior, Disney XD, Domo.tv, Eska TV, Extreme Sports Channel, Fashion TV, FilmBox, FOX, FOX Life, HISTORY, Hyper, iTV, Kino
Polska, Kuchnia.tv,, MiniMini, Movies 24, MTV, Nat Geo Wild, National Geographic Channel, Nickelodeon, Orange Sport, Orange sport info, Planete, Polsat JimJam, Sportklub, TCM, Tele 5, Travel Channel, TV5 Monde, TVS, Universal
, Channel, Viacom Blink!, VIVA, Wedding TV, ZigZap, Zone Europa, Zone Reality, Zone Romantica, Polo TV, Rodin TV, SciFi Universam ,
Source: AGB Research Nielsen

12. Advertising Seconds sold - total market
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
2006 2007 2008 2009 2010 2011
Week 42– highest sell out ever – 6,2 million seconds sold. The reason is
progressing fragmentation of TV market (new thematic channels are
being launched and monitored – e.g. Polo TV, Rodin TV and SCIFI
Universal)
Source: AGB Research Nielsen

13. Advertising Seconds sold - TVP
200,000
180,000
160,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
2006 2007 2008 2009 2010 2011
In 2011 TVP (TVP1 & TVP2) opened more inventory, than in previous years. It exceeded
several times 180 000 seconds per week.
Source: AGB Research Nielsen

14. Advertising Seconds sold - TVN
120,000
100,000
80,000
60,000
40,000
20,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
2006 2007 2008 2009 2010 2011
TVN keeps similar level as in previous years.
Source: AGB Research Nielsen

15. Advertising Seconds Sold - Polsat
140,000
120,000
100,000
80,000
60,000
40,000
20,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
2006 2007 2008 2009 2010 2011
Polsat increased their inventory to the sell out limit (which is 12 minutes per hour).
Source: AGB Research Nielsen

16. Advertising Seconds Sold - AT Media
4,000,000
3,500,000
3,000,000
2,500,000
2,000,000
1,500,000
1,000,000
500,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52
2006 2007 2008 2009 2010 2011
At Media as a broker modifies their portfolio each year. Currently It is about 3,4 million seconds
per week
Source: AGB Research Nielsen

18. According to Rzeczpospolita TV news
programs loose the audience for Internet.
In October „Fakty”, „Wiadomości” and
„Teleexpress” lost the most in comparison
to October 2010. „Fakty”: -
7%, „Wiadomości”: - 10%, „Teleexpress”: -
9%
The most stable news programs are:
„Wydarzenia” in Polsat and „Panorama” in
TVP2

19. Telemetry - a technology that allows remote measurement of TV
audience ratings.
Arianna - software used to process and display telemetric data. It
enables a wide range of analyses (e.g. analyze of
frequency, market shares, costs)
Currently there are 2 companies in the market that specialize in
audience ratings measurement:
Source: AGB Research Nielsen

20. TNS OBOP- research institute providing
data to Polish Television (TVP); their contract
expires on 31.12.2011
Nielsen Audience Measurement-
research institute providing
uniform (homogeneous) data to
almost entire market. Every TV
station, media
houses, advertisers, media
auditors use it. From 1.01.2012
also TVP is going to use
Nielsen‟s data.
Source: AGB Research Nielsen

21. In Poland television audience is measured since 1996. The number
of panelists increased since 1996 from 1231 households to almost
1800 in 2011. In total- 4500 people, aged 4+.
Increasing amount of members in the panel was proportional in
each controlled category.
Yearly rotation in the last few years oscillates between 15-20%.
Source: AGB Research Nielsen

22. Basic purposes of the system:
• Identifying TV stations
• Gathering and storing data (who watches?, when?, how
long? And what is being watched?
• Transmitting data to the main computer in order to process it.
Telemeter - measuring device
Installed to each TV set in a household.
Thanks to a special remote control it identifies who watches TV
in a particular moment.
Source: AGB Research Nielsen

23. The Seven Steps of the Nielsen Television
Audience Measurement (TAM) system guarantee
the production of reliable, independent and
transparent TAM data in every operating
company within the Group.
System elements:
1. Establishment Survey – analysis of the society structure
2. Recruitment– choosing group of households representing
population
3. Installation of telemeters in chosen households;
4. Everyday data transmission- from households to central
Nielsen‟s computer
5. Data processing
6. Data bases of programms, commercial spots and breaks.
7. Providing data bases to Arianna users.
Source: AGB Research Nielsen

24. • Investments
• Seasonality
• Players and sectors
• Publishers

25. 5,000,000,000
4,500,000,000
Full Year Jan-Sep
4,000,000,000
3,500,000,000
3,000,000,000
4,452,430,098
4,402,244,708
2,500,000,000
3,377,160,268
3,107,553,493
3,094,686,707
2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
0
2009 2010 2011
Advertisersof 3Q 2011 advertisers invested over 9% more in comparison bought
By the end
invested 10% more in press vs. Jan-June 2010, but to the
same period of 2010. Free emissions and beneficial last offers may cause the
only 5% ads more by thismay not translate into increase of net expenditures.
ratecard growth, however it period (it is still less by 1% than in 2009)
Source: Kantar Media

26. 500,000,000 45,000
450,000,000 40,000
400,000,000
35,000 Investments I - XII
2009
350,000,000
30,000
Investments I - XII
300,000,000 2010
25,000
250,000,000 Investments I - IX
2011
20,000
200,000,000 Insertions I - XII 2009
15,000
150,000,000
Insertions I - XII 2010
10,000
100,000,000
Insertions I - IX 2011
50,000,000 5,000
- -
1 2 3 4 5 6 7 8 9 10 11 12
Advertisers invested 10% more in press vs. Jan-June 2010, but bought
Advertisers invested 9% more in press vs. Jan – Sept 2010, but bought
only 5% ads more by this period (it is still less by 1% than in 2009)
only 2% ads more by this period (it is still less by 2% than in 2009)
Source: Kantar Media

27. 700,000,000 100,000
90,000
600,000,000
80,000
500,000,000 70,000
400,000,000 60,000 Investments Jan-Sep
50,000 2009
300,000,000 40,000
Investments Jan-Sep
200,000,000 30,000
2010
20,000
100,000,000 Investments Jan-Sep
10,000
0 - 2011
Insertions Jan-Sep
2009
Insertions Jan-Sep
2010
Insertions Jan-Sep
2011
We observe significant increase of expenditures on
Media, Books, CD‟s, Hygiene & Beauty care and Telecoms.
On the other hand Automotive Sector, Retail and Food are rather pulling back
from print media.
Source: Kantar Media

28. 700,000,000 100000
90000
600,000,000
80000
500,000,000 70000
Investments Jan-Sep
400,000,000 60000
2009
50000
300,000,000 Investments Jan-Sep
40000 2010
200,000,000 30000
Investments Jan-Sep
20000 2011
100,000,000
10000
Insertions Jan-Sep
0 0 2009
Insertions Jan-Sep
2010
Insertions Jan-Sep
2011
Agora is no1 Publisher, but it‟s loosing its potential. Bauer increases
its revenues even by 41%.
Source: Kantar Media, M&MP

30. Zwierciadło Publishing House has decided to shut
down monthly automotive magazine „Cars‟. The
decision was rationalized by the lack of perspectives
for development of automotive press in Poland.

31. A new biweekly magazine of the Edipresse Polska
Publishing House has made its debut on the market.
„Flesz.Gwiazdy&Styl‟ writes about famous people
and their style.

32. Publishing House Elamed has launched a new
quarterly magazine „Vet Personel‟. It‟s aimed at people
involved in the treatment, care, rehabilitation and
training of animals.

33. Media Service Zawada Publishing House has launched a
new bimonthly fairytale magazine for girls aged 6-12 years.
Media Service Zawada Publishing House has launched a
new bimonthly magazine for children aged 4-7 years.
Toys are main characters in this magazine. Each issue of
the magazine will be accompanied by a gift.

34. Bauer Publishing House has brought in significant
changes concerning two of their magazines.
„Bella Relaks‟ and „Takie jest życie‟ have been
rearranged from weekly to biweekly magazines.

35. • Investments
• Seasonality
• Market shares
• Ad types

36. 2,000,000,000
Full Year Jan-Sep 2011
1,800,000,000
1,600,000,000
1,400,000,000
1,200,000,000
1,000,000,000
1,229,508,066
1,185,675,851
800,000,000
930,572,929
926,365,307
881,688,111
600,000,000
400,000,000
200,000,000
0
2009 2010 2011
By the end of 3Q 2011 advertisers invested over 5% more in comparison to the
same period of 2010
Source: Kantar Media

37. 130,000,000
120,000,000
110,000,000
100,000,000
90,000,000
80,000,000
70,000,000
60,000,000
2009 2010 2011
50,000,000
40,000,000
1 2 3 4 5 6 7 8 9 10 11 12
In September, due to parliamentary elections, we observe a slight
increase of outdoor investments (+7%).
Source: Kantar Media

38. 2009 2010 Jan-Sep 2011
AMS AMS AMS
STROER POLSKA STROER POLSKA
STROER POLSKA
14% 15% 15%
CITYBOARD CITYBOARD MEDIA
31% 31% 31% CITYBOARD MEDIA
MEDIA
12% CLEAR CHANNEL 10% CLEAR CHANNEL 11%
POLAND 10% POLAND
11% NEWS OUTDOOR NEWS OUTDOOR 16% CLEAR CHANNEL
POLAND
14% 18% 19%
POLAND POLAND
Others 15% Others 27% Others
Outdoor market is consolidated. Over 85% of the market is held by 4
biggest media owners.
AMS has the highest revenues (1/3 of OOH market in Poland). Stroer with
27% share is on the second position.
Source: Kantar Media

39. 600,000,000
Jan-Sep 2009 Jan-Sep 2010 Jan-Sep 2011
500,000,000
400,000,000
300,000,000
200,000,000
100,000,000
-
Frontlight Citylight Billboard Backlight
Investments on Billboards are decreasing, but we can also observe
growth of expenditures on Citilights (by 19%). Investments on
Frontlights and Backlights are on a stable level.
Source: Kantar Media

41. Offer of the Clear Channel Poland for the period May-June 2012 will be sold in the
auction system. On the special platform on days 17 of November - 5 December
interested clients, which will report desire for the participation earlier, will be participating
in the auction of specially created packages of different formats: 6x3 Frontlight, Citylight
and Backlight. Clear Channel is the only one company which will be selling carriers in
this way.

43. 700,000,000
Full Year Jan-Sep 2011
600,000,000
500,000,000
663,837,150
400,000,000
481,186,101
471,891,231
453,466,139
300,000,000
288,798,144
200,000,000
100,000,000
-
2009 2010 2011
Advertisers invested over 4% more till September 2011, in comparison to the same
period 2010 (considering monitored players: NAM and Multikino).
Source: Kantar Media

44. 90,000,000
80,000,000
70,000,000
60,000,000
50,000,000
40,000,000
30,000,000
20,000,000
2009 2010 2011
10,000,000
0
1 2 3 4 5 6 7 8 9 10 11 12
As a consequence of the economic slowdown we observe a decrease
of media expenditures in the second half of the year.
Source: Kantar Media

45. HOUSEHOLDS PRODUCTS - CLEANERS & SUPPLIES
CLOTHING & ACCESSORIES
100%
2% PHARMACEUTICAL PRODUCTS, MEDICINE
5% 8%
90% HYGIENE & BEAUTY CARE
3% 5%
2% COMPUTER & AUDIO VIDEO
80% 4% 6%
4%
RETAIL
70% 11% 7%
10%
HOUSEHOLD APPLIANCES, FURNITURE & DECORATION
7%
8%
60% 11% OTHERS
7%
8% TRAVEL / TOURISM / HOTELS & RESTAURANTS
50% 5%
14% FINANCIAL
40% 16% 13%
BEVERAGES & ALCOHOLS
15%
30% AUTOMOTIVE
17%
18% MEDIA, BOOKS, CDs AND DVDs
20%
TELECOMS
20%
10% 12% 14%
FOOD
0% LEISURE
2009 2010 Jan-Sep 2011
Till September 2011 biggest sectors are Leisure, Food and Telecoms.
Financial and Media sectors increase their shares, whereas Computer
& Audio Video and Automotive sectors are rather in retreat.
Source: Kantar Media

46. 2009 2010 Jan-Sep 2011
MULTIKINO MULTIKINO MULTIKINO
40%
NEW AGE NEW AGE NEW AGE
25% MEDIA 35% MEDIA MEDIA
75% 65%
60%
Polish cinema market is very consolidated – there are only 2 media
owners which are monitored.
Share of Multikino revenues constantly grows for the last couple of
years.
Source: Kantar Media

47. • Investments
• Seasonality
• Media owners
• Media shares

48. 2,500,000,000
Full Year Jan-Sep 2011
2,000,000,000
2,478,233,145
1,500,000,000
2,289,352,336
2,110,299,443
1,740,743,484
1,000,000,000
1,501,148,914
500,000,000
0
2009 2010 2011
Radio market revenues increased by 32% till September 2011.One of the reasons
is high inflation in 2011. By the end of 2011 the dynamic shall slow down as a result
of economic slowdown.
Source: Kantar Media

49. 340,000,000
290,000,000
240,000,000
190,000,000
140,000,000
90,000,000
2009 2010 2011
40,000,000
1 2 3 4 5 6 7 8 9 10 11 12
We observe a typical seasonality of media expenditures, with peak
months from March till June and from September till December.
Source: Kantar Media

50. GRUPA RMF
2009 GRUPA RMF 2010 GRUPA RMF
Jan-Sep 2011
7% 3% 2%
EUROZET 8% 2% EUROZET
10% EUROZET
GRUPA RADIOWA GRUPA RADIOWA
13% 29% TIME 12% 33% TIME
39%
GRUPA RADIOWA
AGORA S.A.
12% TIME
AGORA S.A.
20% 17% AGORA S.A.
3% POLSKIE RADIO
POLSKIE RADIO
26% 25%
Others
20%
Others Others
Radio market is consolidated. About 98% of the market is held by 5
biggest media owners.
Group RMF has the highest revenues (39% of radio market in Poland).
Next on the podium is Eurozet, however losses its share.
Source: Kantar Media

51. 2009 2010 RMF FM
Jan-Sep 2011
RMF FM RMF FM
ZET ZET
25% ZET
PR 3
27% PR 3 33%
49% 47% 42%
PR 1 PR 1 PR 3
22% 21%
Others Others 17%
PR 1
1% 3% 2% 3% 3% 5%
For the last years RMF FM and Zet have been the biggest radio stations
on Polish market.
An important role is played by radio packages like: Drapacz
Chmur, Package Złote Przeboje, RMF na Maxxxa and others.
Source: Kantar Media

53. Advertising prices of the „TOK FM‟ radio station
have risen by 16%.
Agora justified the decision by the need of price
alignment to the offer of other regional stations.

55. Google is making changes to its ad system in an effort to provide consumers
with “greater transparency and choice.”
Over the coming weeks, users will be able to click on links labeled “Why these
ads?” next to advertisements served in Gmail and Google search results. These
links contain information about how and why users were targeted for a
particular ad.
The changes won‟t mean much to consumers who already understand the
basics of ad targeting, but it should be helpful to those who have wondered why
Google seemingly knows so much about them.
Source: http://mashable.com/2011/11/01/google-why-these-ads/

56. The nip and tuck „fight” between 2 top social media platform is still on. In August the
difference between Facebook and Nasza Klasa was only 15 000 users! In August
for both services number of Real Users was rising: Facebook was visited by 734 k
more then in July and NK over 285 k RU.
Source: http://interaktywnie.com/biznes/artykuly/raporty-i-badania/megapanel-sierpien-2011-wp-pl-traci-zyskuja-facebook-i-nk-21812

57. Video with Henio, character of Tesco commercials, parodying of homily of Natanek
priest is breaking a record on YouTube. It‟s about to be almost 1,5 mio views.
Based on analysis of Brand24, during one day the number of mentions about
Tesco in social media has raised over 5 times. The highest number of comments is
placed in Facebook.
Source: http://interaktywnie.com/kreacja/newsy/wideo/natanek-batmanek-ma-prawie-milion-rekordowy-viral-21823

58. YouTube announced the launch of almost 100 channels containing original online
content, which could put pressure on TV adspend
First channels should be released in November and then consecutively the rest in
next year.
The 96 planned channels will be around 5 categories : sport, music, news and
education, lifestyle. Among strategic partners we can read about: Red Bull, Tony
Hawk, MLS, Thomson Reuters, The Wall Street Journal, Hearst
Magazines, FremantleMedia, Lionsgate, IGN Entertainment and more.
Source: http://www.neowin.net/news/youtube-officially-announces-youtube-tv-plans

60. Find us on Facebook
We are boasting about:
• Silver Effie for our media campaign:
„Lays Prosto z Pieca”
• Bronze Effie for our media campaign:
„Piwo Kasztelan Niepasteryzowane”
• Levi’s mural - have you seen it?

61. Media Direction Group webpage:
www.mediadirection.com.pl
In case You have any further questions
concerning Media Landscape
Updater, please contact Andrzej Piskorek
piskorek@mediadirection.com.pl