SlideShare a Scribd company logo
1 of 44
tim@peerinsight.com
word count: 2

DEBATE

vs.
word count: 4

TIME TRAVEL
word count: 8

DEBATE vs. TIME TRAVEL
word count: 14

How to build a
time machine.
word count: 15

1, frame
word count: 16

2, constrain
word count: 19

3, veto the veto
word count: 20

4, empathize
word count: 21

5, visualize
word count: 22

6, co-create
word count: 24

7, don’t separate
word count: 25

8, evaluate
word count: 26

9, iterate
word count: 26

9, iterate
word count: 38

1, frame

2, constrain

3, veto the veto

4, empathize

5, visualize

6, co-create

7, don’t separate

8, evaluate

9, iterate
Dear Jane,
We noticed that you have started collecting colors for three projects.
Perhaps our How-to guides, Recommended Products & Tools lists,
and Paint Calculator will be useful as you start your projects. You
can find these tools at www.behr.com.
Best of luck to you!
Your friends at BEHR
word count: 50

1, frame

2, constrain

3, veto the veto

4, empathize

5, visualize

6, co-create

7, don’t separate

8, evaluate

9, iterate
Why is time travel so urgent for MedTech firms?

free
market

government
monopoly
Why is time travel so urgent for MedTech firms?

free
market

government
monopoly

“There’s
an app for
that!”
Why is time travel so urgent for MedTech firms?

free
market

government
monopoly

favorable
winds
•
•
•
•
•

Free IT
Cheap sensors
Baby boomer wave
Social production
Shift  outcomes
Why is time travel so urgent for MedTech firms?

free
market

government
monopoly

favorable
winds
•
•
•
•
•

Free IT
Cheap sensors
Baby boomer wave
Social production
Shift  outcomes

•
•
•
•
•

difficult
headwinds
Privacy
Lack of $ transparency
Lack of outcome “ “
Implementation of ACA
Reimbursement uncertainty
“Don’t debate,
experiment.”
“Be the change
you want to see
in the world.”
tim@peerinsight.com

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MEDTECH 2013 Lunch Keynote: Tim Ogilvie, CEO, Peer Insight