#btcconfsd15

1. BLOCKCHAIN CURRENCIES
TRANSFORMATION OF GLOBAL COMMERCE
Steve Beauregard
Founder & CEO Steve@GoCoin.com
LinkedIn.com/in/sbeau Twitter: @GoCoin @GoCoinCEO @ziftrCOIN

2. Millennials are the largest generation in
U.S. history
• Distrust financial institutions
• Readily adopt new technology
• Want more secure payment methods
Millennial Shopping Trends :
• Buy online, pick up in store
• 69% Participate in loyalty programs
• Smaller retailers will struggle to stay
relevant without a program
• 64% view gift cards as a more secure way
to shop and avoid identity theft
2
Generational Trends
Millennials expect innovation
“Millennials
believe
startups will
make banks
obsolete in
5 years.”
75.6m
61.7m
54m
39.9m
GenWe
0-15
Millennials
16-34
GenX
35-47
Boomers
48-66
Matures
67+
76.6m

3. Top Priorities for North American Retailers in 2016
3
Payment security
Unified commerce platform
Real-time tracking (pricing, inventory, analytics)
Customer-facing technology in the store
Mobile point of sale 24%
34%
44%
44%
63%
Source: Boston Retail Partners, 2015

4. October 1, 2015
Visa, MasterCard, American
Express and Discover liability shift
for POS terminals.
October 1, 2016
MasterCard liability shift for ATMs.
October 1, 2017
Visa, MasterCard, American
Express and Discover liability shift
for pay-at-pump gas stations, as
well as for Visa and AmEx at ATMs.
This liability shift is putting pressure
on merchants to comply with new EMV
security standards or risk being held
liable for all fraudulent transactions.
GoCoin arrives at just the right time,
offering merchants tokenized security
so they no longer have to view or store
credit card information, thus
eliminating security risks and liability.
4
Timeline for EMV Chip Card
Liability Shift in the U.S.
Shift is making credit card security a top priority, forcing
merchants to look at new options like GoCoin

5. 57% Didn’t want to pay shipping
48% Total Cost more than expected
41% Research or comparison shopping
27% Wanted a discount coupon
24% Sought other payment options
22% Website credibility questions
19% Couldn’t wait purchased at brick-and-mortar
15% Frustrated by complicated checkout experience
12% Various other reasons
59% Shopping Cart Abandonment
5
Source: http://www.webstrategiesinc.com/blog/online-marketing-reducing-shopping-cart-abandonment-rates

6. 6

7. 7
Merchants
Top Tier Brands
Merchant adoption steady • Users need encouragement

8. “I believe merchants have been widely disappointed by the
number of transactions they see in bitcoin. Most merchants
have taken a passive approach to integrating bitcoin as a
payment method, instead of strategically testing and
optimizing checkout flows to encourage consumer adoption.”
8
Bitcoin’s lack of use in commerce is not
just a “chicken and egg” problem
Steve Beauregard, CEO of GoCoin Sources: Pantera Capital, ZepChain, CoinDesk (http://www.coindesk.com/is-bitcoins-merchant-appeal-fading/)
Consumer Adoption: The Long Pole in the Tent
Merchants generally welcome Bitcoin adoption
Lack of consumer adoption is the fundamental problem
Consumers need compelling reasons to use the volatile and still
relatively hard to acquire Bitcoin over alternatives

9. 9
How do we make mainstream consumers
care about Blockchain currencies?
It took 30 years for credit cards to be used
by 50% of households.
Mass adoption occurred in the late '80s
when credit card companies began offering
rewards and points programs. Sources: First data White Paper
Rewards have also
become a popular
feature. About 76%
of credit card holders
Receive rewards on
at least one card,
with 51% saying the
Rewards have a
strong impact on
usage. All told, 58%
of all credit cards
earn rewards.

10. 10
The GoCoin Checkout Process
Rewarding consumers every time they shop

11. John@email.com
••••••••••••
11
GoPay customers can
login to any store and
all their purchase
information is saved

12. GoPay saves
addresses, so
choosing a shipping
location is easier
than ever
12

13. Choose your
preferred
shipping method.
13

14. Divide your
payment among
your saved
cryptocurrency and
credit cards
14

15. Verify your order
and payment
details, then place
the order.
15

16. Just by using the
GoPay system, you
will earn points to
redeem at any
GoPay merchant!
16

17. By checking out with GoPay, the user has automatically created a fully
PCI-compliant, cloud-based GoPay Wallet that holds your credit cards,
your digital currency and your shipping addresses. Plus, every time you
shop you can earn points and rewards for future transactions.
You have complete control of your wallet and the checkout system.
17

18. Consumer Benefits
18
GoCoin consumer incentives to drive coin adoption
Consumers are ready
for the next-generation
loyalty program
GoCoin introduces a loyalty program
seamlessly integrated into the behaviors
customers already engage in
79.8% of consumers
actively use coupons
while shopping
GoCoin’s payment platform includes digital
coupons that users can access when they
shop online or in-store
Consumers fear
credit card fraud
and identity theft
GoCoin enables the use of digital currency - the
most secure form of payment available - and
implements tokenized security features to make
even credit card payments more secure than ever

19. 19
GoCoin’s Answer to Consumer Adoption
Shoppers can store all
their credit cards,
altcoins and coupons in
the GoCoin mobile and
cloud wallets so
wherever they are,
they'll always have
access to all their
payment methods.
When shoppers are
ready to check out,
GoCoin displays all
their stored payment
methods so
completing a
transaction is easier
than ever.
CLOUD & MOBILE
WALLET
CHECKOUT
SYSTEM
Incentivize the consumer to “own” the checkout process.

20. 20
Easy Coupon Redemption
Coupons are
integrated directly
into the GoCoin
wallet, allowing
merchants to reach
out directly to
consumers with
targeted offers.
GOCOIN OFFERS
20 Extra Points
5 Points and Free Shipping
Points Worth Double
REDEEM
REDEEM
REDEEM
Check out in the next 10 minutes to earn
10 additional GoPoints!
YOUR CREDIT CARDS
YOUR CRYPTOCURRENCY
$4356.00 $644.00
$1250.00 $750.00
258.125
BTC
62.33
LTC
124.25
DOGE
MOBILE WALLET
DIGITAL COUPONS
124 POINTS
REDEEM SEE OFFERS

21. 21
Digital coupons and a points systems based
on Blockchain technology are the key to
adoption rates going up moving forward.

22. Case Study
22
Driving behavior change from credit card & money orders to bitcoin
The merchant wanted to reduce the cost of credit card transaction fees
and personnel expenses associated with mail-in checks and money orders.
1 2 3
Developed simple
custom checkout
process integrating
GoCoin
Produced low-cost
"How to get bitcoin"
video with step-by-
step instructions
Proactively posted
video on site and
blog, then sent links
to customers
RESULTS:
On-boarded 30,000
unique new bitcoin
users in 3 months
20,000 transactions
per week with
average order
value of $6.50
Annual savings
estimated at
$457,600/year

23. THANK YOU!
GOCOIN
GLOBAL LEADER IN BLOCKCHAIN,
PAYMENTS & LOYALTY INNOVATION
Steve Beauregard
Founder & CEO Steve@GoCoin.com
LinkedIn.com/in/sbeau Twitter: @GoCoin @GoCoinCEO @ziftrCOIN