A presentation on how to use Houzz as a an advertising and marketing platform to built environment companies, architecture, interior design firms, design build contractors and those companies who supply them.

1. Promoting Your Business
with the
Social Media Platform
for
built environment professionals
This presentation contains a

2. Michael Conway
Means-of-Production
@maconway123
mc@means-of_production.com

3. About Houzz
“We are a collaborative platform for
home remodeling and design, bringing
homeowners and home professionals
together in a uniquely visual community.”
- Houzz

4. Why Use Houzz?
People use Houzz to find professionals to bid on projects
Houzz is a social media platform specifically designed for
residential architects, interior design firms, design build
contractors and the companies who supply them
The Houzz community is where people seek design inspiration
and advice on remodeling and new construction projects
Houzz allows clients to efficiently convey their sense of style
using visual "ideabooks"
Houzz enables you to find the latest building and decorating
products

5. What Are Users Saying?
Drew Sivgals used to do most of his landscape design near Newport Beach,
where his five-employee office is (located). Now nearly one-third of his
business comes from out-of-state or overseas clients.
He attributes much of his newfound clientele - including a Dubai homeowner
who wanted a semi-enclosed air-conditioned patio - to a 3-year-old website
called Houzz.
"I'm getting quite a few inquiries from all over the United States and
internationally," said Sivgals. "I just got an e-mail from a lady who lives in
Capri."
- SF Gate, March 2012

6. Marketing on Houzz
Create An Account
When setting up your
account its important that all
fields be filled out
completely. Like any web
based platform, the greater
the amount of searchable
keyords connected with your
account, the greater the
odds of being found by
potential clients who are
interested in your services
and product.
Be sure to include the links to
your Facebook, Twitter and
LinkedIn accounts to maximize
opportunities for social sharing.

7. Marketing on Houzz
Up Load Photographs
The image upload
tool is easy to use.
Keywords should,
once again, be
included within the
description and be
certain to assign
credit to the image
so that when its
shared or chosen
for an ideabook the
image can be traced
back to your firm.

8. Marketing on Houzz
Up Load Photographs
Include an image
note with your
keywords in the
comments box.
Don't check the
private comment
box. You want
others to find your
image through
searchable
keywords.

9. Marketing on Houzz
This is what your Houzz
profile page will look
like.
Think of it as a visual
curricula vitae that other
users can share with
their friends.

10. Marketing on Houzz
Create Ideabooks
The Ideabook is the place
where conversations
begin. Remember, Houzz
is a social media platform.
By choosing to identify
with the work of other
professionals, you begin
the process of initiating
conversation and rounding
out your profile.
Make choices with clients
in mind.

11. Marketing on Houzz
Ideabooks
Post great
images and
provide
intelligent,
keyword rich
descriptions that
give credit to the
whole team. This
will generate
greater exposure
for your firm.
This image has
been placed in
over 11,000
ideabooks

12. Marketing on Houzz
Begin a discussion
Discussions allow you
to demonstrate your
professionalism and
aesthetic. Answering
the questions of others
is important as well.
Once again, social
media is a two way
street. Post images
along with your
questions. Be sure that
each photograph has
appropriate descriptive
keywords for search
purposes.

13. Marketing on Houzz
Write an article
Their are over 1 million
three hundred thousand
users on Houzz and
only 326 articles have
been written and posted
in three years. This is a
public relations
goldmine. How often do
you get the opportunity
to directly target
prospect and referral
sources with such a
high probability of
success?