International Trade Council Go Global Awards Sponsorship Brochure Information about sponsoring the 2021 Go Global Awards by the International Trade Council Website: www.goglobalawards.org Email: admin@goglobalawards.org International Trade Council, the Go Global Awards 2021, ITC, International Chamber of Commerce

1. SPONSOR INFORMATION PACK
GO GLOBAL AWARDS
THIS BOOKLET WAS LAST UPDATED ON THE 5TH MAY 2021
3000 GLOBAL
ENTRANTS
25 INDUSTRY
AWARDS
8 SPECIALIST
AWARDS
+

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CONTENTS
3 ABOUT THE GO GLOBAL AWARDS
5 WHO ENTERS?
6 AWARD CATEGORIES
7 HOW AWARDS ARE JUDGED
8 THE MARKETING CAMPAIGN
9 PREVIOUS WINNERS
10 WHY SPONSOR
12 AWARD CATEGORY
13 GIFT-BAG SPONSORSHIP
14
ABOUT THE
INTERNATIONAL TRADE COUNCIL
15 OUR AUDIENCE
17 WEBSITE VISITORS
18 EMAIL NEWSLETTER READERS
19 CONTACTING THE COUNCIL

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ABOUT THE
GO GLOBAL AWARDS
The International Trade Council’s Go Global Awards celebrate organizations that are driving the global econo-
my forward through their innovations, technologies, and strategies.
The Awards bring together hundreds of senior executives from some of the world’s most innovative manufac-
turers, re-manufacturers and exporters of products and services; along with representatives from government
bodies, trade associations, venture capital firms and financial institutions.
While the Go Global Awards offer the opportunity to be recognized and honored by their peers it also goes
beyond winning trophies and citations. The program aims to build a community of manufacturers, product
service exporters, and related service providers to support one another, share ideas, create partnerships, and
build on their existing knowledge and connections.
Winners gain access to unique international platforms through the extensive International Trade Council’s
network of more than 176 countries and over 418 professional organizations worldwide.

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Sponsoring the Awards provides a unique avenue to reach new customers
The Go Global Awards is not just an awards system – it is a unique way for sponsors to gather high-quality
market intelligence on 3000+ award entrants that can be found no other way.
y What are their current and future business plans?
y What are the challenges they are facing now or likely to face in the future?
y Are they looking to establish new offices abroad?
y What are their key criteria for foreign direct investment?
y Is there a way your organization could help them to grow?
Sponsorship offers the opportunity for you to be involved in the entire awards process including short-listing,
live-judging, and awards-giving.
Promote your brand in association with one of the 33 award categories or via different options available for
sponsorship.
Sponsorship offers the opportunity for you to gain an intimate understanding of their organization and nurture
them in their decision-making processes.

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WHO ENTERS?
The Go Global Awards receives between 3000 and
5000 entries from some of the most forward-think-
ing private and public companies in the world.
Entries are usually submitted directly by one of
the following responsible persons:
y CEO, CFO, COO,
y Chief Marketing Officer
Business activities include:
y eCommerce Retail
y Information Technology
y Legal, Accounting Professional Consultancy
y Manufacturing (entire spectrum)
y Marketing Sales Companies
y Trade Finance, Insurance, Banking
y Warehousing, Logistics, Supply Chain,
Customs
y ... and more
PLUS: Government  Investors  StartUps
Typical entrant:
y Profitable
y 5+ years in business
y $2 million - $100 million USD annual turnover
y Sells their product or service in more than one
country
y Looking to expand their business operations
into new overseas markets

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AWARD CATEGORIES
Industry / Sector Specific Awards
Advanced Manufacturing, Artificial Intelligence, BioTech, CleanTech, eCommerce, EdTech, Electronics, Export
Promotion, Fashion, Information Technology, HealthTech, Legal Services, Logistics, Manufacturing, Market-
ing, MedTech, Mining, Packaging, Pharma, PropertyTech, Retail, Robotics, Shipping, Supply Chain Manage-
ment, Trade Finance.
Special Awards
In addition to the industry-specific awards businesses may also apply for any of the following geograph-
ic-based awards:
Exporter of the Year: Awarded to a company whose persevering approach to international expansion is cou-
pled with the ability to identify and capture opportunities in the international marketplace, acting as an inspi-
ration to others to achieve greater export success.
Start-Up Exporter of the Year: Awarded to a company that is new to exporting and whose exports have start-
ed to become a significant revenue stream to their business in the past 12-18 months.
Export Innovation Award: Awarded to a company possessing distinctively bold and unique ideas in an exist-
ing industry and investing in the pioneering of its ideas through education, partnering, financing, technology,
etc. to bring the concept to market.
Legend Award: Awarded to an organization recognized with a legacy (history) as an industry leader that has
made the leap in its shift towards improvement and sustainability by focusing on strategic thinking as an im-
perative and complements it with the technological, workforce, etc. supports.
Socially Responsible Exporter of the Year: Awarded to the company whose export strategy highlights a focus
on strengthening the communities in which they are headquartered and who proactively drive improvement
from a social responsibility (commercial, environmental and community) perspective which goes above and
beyond the legislative requirements for their industry.
CEO of the Year: Awarded to a leader who has been proven to commit themselves to the highest ideals as
model business leaders and who balance the daily needs of customers, employees, and investors in an im-
peccable manner.
Service Excellence: Awarded to a company that has identified ways to improve service delivery through
consistently measuring results, communicating effectively at each stage of their process, seeking to enhance
capacity with a focus on what services are provided and how they are delivered
Women in Business: This award is designed to recognize individual women, regardless of their titles, posi-
tions, or entrepreneurial or executive status, for their achievements in creating, further developing, or fulfilling
export-related opportunities for their business.
It is possible to develop a specific award not otherwise listed above at the request of a sponsor.

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HOW AWARDS ARE JUDGED
Entry submission for the awards is via online entry forms on our dedicated awards platform.
Candidates can register for an account and work on their entries in draft form until ready to submit.
The entry forms are then validated and pre-scored by our judges who will determine our list of finalists for
each category.
Virtual Live Judging
Before winners are decided, each finalist will be given the opportunity to present a virtual live pitch before the
judging panel on the 14th September 2021. Live pitches will be live streamed to YouTube and Facebook.
In addition we’ll be running an extra sponsor online event prior to judging to allow all sponsors to meet and
connect with one another
As a sponsor you will be invited to join the judging panel of senior business figures to decide who is worthy
of winning.
Key Dates
Awards launch Tuesday, 15th June 2021
Deadline for all entries Tuesday, 3rd August 2021
Finalists announced Tuesday, 24th August 2021
Live judging day Tuesday, 14th September 2021
Virtual awards ceremony Tuesday, 5th October 2021
As a Go Global Awards judge you will be given the chance to meet and forge
relationships with fellow judges and category nominees through online sessions.
.

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THE MARKETING
CAMPAIGN
The Go Global Awards will utilize the strong marketing
platforms of the International Trade Council for exten-
sive promotion through its website, email bulletins, so-
cial media, PR and through partner channels.
Websites
All sponsors will receive prominent branding across
these three ITC-owned websites
y www.goglobalawards.org
y www.tradecouncil.org
y www.internationaltradedirectory.org
y www.qualitydirectory.org
Twitter
Sponsor mentions 8 times monthly for the five months
leading up to the event (40 total)
y @inttradecouncil - 16,800 followers
Facebook
Sponsor mentions 4 times monthly for the five months
leading up to the event (20 total)
y @theinternationaltradecouncil – 11,098 followers
E-Mail Shots
1.8 million individual recipients x 8 shots
y Launch of awards entry
Tuesday, 15th June 2021
y Reminder / push for entries
Tuesday, 29th June 2021
y Reminder / push for entries
Tuesday, 13th July 2021
y Final push for entries
Tuesday, 20th July 2021
y Finalists announced
Tuesday, 24th August 2021
y Pitch video distribution
Tuesday, 21st September 2021
y Virtual awards reminder
Wednesday, 29th September 2021
y Post-event announcements
Friday, 8th October 2021
Sponsors Marketing Pack
All sponsors will receive a full marketing pack to sup-
port the campaign which will include branded mate-
rials such as emails, flyers, press release templates,
and logos.
Public Relations
A full PR campaign including press releases before
and after the awards will take place.
The Go Global Awards will utilise the strong market-
ing platforms of the International Trade Council and
through partner channels.
Online Networking
y Online meeting of fellow judges
15th June 2021
y Online meeting of fellow judges (shortlisting)
Wednesday, 27th July 2021
y Shortlisted delegate elevator pitches (meet with
judges, sponsors and other delegates)
Tuesday, 14th September 2021
y Virtual awards ceremony
Tuesday, 5th October 2021
Live Streaming
y https://www.youtube.com/channel/UC4eT-
2SiwqeqmvprCBmdigg
- 1330 followers
y https://www.facebook.com/
theinternationaltradecouncil
- 10,796 followers
y Elevator Pitches
Tuesday, 14th September 2021
y Virtual Awards Ceremony
Tuesday, 5th October 2021

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PREVIOUS WINNERS

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WHY SPONSOR
Increase Brand Visibility
Being a sponsor means you get access to more than just those short-listed and winning entrants. When you be-
come a sponsor of the Go Global Awards, your brand is promoted directly to over 2 million organizations worldwide.
The Go Global Awards are promoted over many months across a range of communications channels, including
email, direct marketing and social media, as part of an integrated marketing plan. As a sponsor, your name and
logo will be used during these outreach campaigns maximizing brand visibility.
Generate Strong Business Leads
Being a sponsor gives you a privileged chance to learn more about actual and potential customers needs and pro-
mote your products and services to them. Sponsors are provided with the opportunity to take part in the awards
judging process which, in turn, gives them access to our database of competition participants, giving them unpar-
alleled demographic information and real-world business needs.
Sponsoring the Go Global Awards is a great way to generate quality leads because marketing outreach, event final-
ist judging days, the Go Global Awards ceremony are all targeted directly to high level decision makers in relevant
market sectors.
Being an event sponsor focuses a spotlight on you and your businesses, making it easier for opportunities to find you.
Access Targeted Marketing
The Go Global Awards have a high-quality audience of top-level government officials and corporate executives,
which sponsors get a unique opportunity to connect with (before, during and after the final Go Global Awards
judging and ceremony events).
Sponsors can engage one-on-one with key decision makers relevant to their business.
This is an opportunity to get right in front of your target market and reach numerous people who are interested in
your products and services.

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Enhance Consumer Reception
Being a sponsor of the Go Global Awards offers you the opportunity to enhance your credibility and improve your
authority in your market.
Customers will form a positive opinion of your organization when it is linked to Go Global Awards and its related
judging, short-listing and virtual awards events. The additional of the association with the Go Global Awards and
the International Trade Council will enhance your organizations reputation and improve the way you are perceived
by your target audience.
Brand Differentiation
The act of sponsoring the Go Global Awards is a significant way to differentiate yourself from competitors. Quite
simply through being a sponsor at the Awards your name will stand out head and shoulders above the rest.
When Go Global Award entrants, short-listed awardees, and winners share photos, quotes, videos, and blogs, you
get exposure to much larger networks. User-generated content is proven to have a greater impact on customers.
Do Well by Doing Good
By sponsoring the Go Global Awards your organization will reach a global audience of over 2 million government
officials and senior business executives worldwide. Your organization will be supporting those businesses who are
the backbone of international trade in exchange for brand recognition.
All of our sponsorship opportunities provide a unique way to reach the c-level executives; movers and shakers, in-
novators, and government officials. As a sponsor, you will demonstrate and highlight your organization’s leadership
and support of those driving international trade.

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AWARD CATEGORY
SPONSORSHIP PACKAGE
Sponsorship of a single award category.
General
y Award category sponsor status on all event marketing materials
y Logo / credit on www.goglobalawards.org website with link to home page
y Logo / credit on all Go Global Award e-mail marketing mail shots
y Mentions in regular posts on all International Trade Council social media platforms
y Inclusion / credit in news releases produced in relation to the event
y Pre-judging networking session with other sponsors
Live Judging
y An opportunity to join the judging panels for the awards competition
y 30 second “about the judge” presentation opportunity for each sponsor at the start of judging of their
sponsored awards category
y Sponsor logo in the live-judging event platform (Airmeet)
y Virtual booth in the live-judging event platform (Airmeet)
y Company name credits on the live-streams (YouTube and Facebook)
y Company name credits on the short-listed ‘elevator pitch’ videos
At the Virtual Awards Ceremony
y Sponsorship of an award and the opportunity to present this award. This will be filmed prior to the
ceremony.
y Credit / thank you in MC script on the evening at the event
y Sponsor logo in the live-judging event platform (Airmeet)
y Virtual booth in the live-judging event platform (Airmeet)
y Company name credits on the live-streams (YouTube and Facebook)
y Company name credits on the short-listed ‘elevator pitch’ videos
After the Event
y Logo in the round-up bulletin sent to all entrants a week after the event
y The opportunity to attend a virtual follow-up event for sponsors and winners
y Inclusion / credit in news releases produced in relation to the event
y The opportunity to mentor one of the Go Global Awards winners
Bonus:
Contact details of all Go Global Award entrants in your sponsored category

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GIFT-BAG SPONSORSHIP
Gift bag sponsorships and product placements are available to all companies who wish to get their products
and services directly into the hands of the best manufacturers, exporters, importers, affiliated service provid-
ers and press for increased exposure and international reach.
Participation is subject to a nominal processing fee (the fee is calculated based on the worth of item, volume
and weight of item; if you offer a good product we might as well reduce it to zero, but purely advertising mate-
rial such as catalogs would have a higher fee).
For gift-bag sponsorship, you could provide for example; Product Samples or Mockups or Gadgets (Branded
Gift Items), Apparel with Your Logo, Design Software, Design Tools, Product Trials or Service Discounts, Prod-
uct Catalog, to be distributed to winners, jury, press or all parties. Please contact us for further details.
Unless the offer is for a digital service, the sponsor will be responsible for courier / postage charges directly
to the award recipients. All posted items should include tracking details.
Each gift bag should not exceed $USD25 in value.

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ABOUT THE INTERNATIONAL
TRADE COUNCIL
The International Trade Council is a peak-body, not-for-profit, chamber of commerce, working to progress the
common interests of government, industry bodies, businesses, entrepreneurs, and investors under one ‘roof’.
The Council’s direct reach includes more than 79 government trade and investment agencies, 418 chambers
of commerce, and approximately 29000 member businesses. The Council regularly corresponds with approx-
imately 13000 investors and 2.4 million other c-level contacts across 176 countries.
Together with our network of constituent chambers of commerce, industry associations and business
collectives, the Council’s reach exceeds 40 million organizations worldwide.
The Council’s global headquarters are complemented by a network of elected regional chairpersons resident
across the globe. These chairpersons act as a focal point for complex in-country issues.
The International Trade Council also employs work-from-home individuals currently located in Bangladesh,
Georgia, India, Philippines Russia. These employees are typically Council alumni who have opted to maintain
their working relationship after moving back to their home countries.
Working together, members of the International Trade Council are united by a common purpose; to en-
hance their collective capabilities and organizational strengths, and to bring influential companies and
leaders together to solve issues related to international trade.
OUR PEOPLE ON THE GROUND

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OUR AUDIENCE
Members of the International Trade Council include government trade and investment agencies, chambers of
commerce, professional associations, manufacturers, exporters, importers, trade finance businesses, SaaS
companies, investors, startups and related organizations from across the globe.
Members are typically represented by c-level executives who work together to explore new ways to do busi-
ness, overcome technical barriers to trade and look for new corporate investment strategies and expansion
opportunities.
1% Africa
35% Asia
11% Europe
19% Middle East
27% North America
1% Oceania
6% South Central America
Membership
~ 29,000 organizations
2% Africa
31% Asia
19% Europe
16% Middle East
21% North America
5% Oceania
6% South Central America
Members + Regular Contacts
~ 2.4 million contacts

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1% Chambers + Industry
Organizations
63% CEO / Chairman / MD /
Founder
1% Government 21% CFO / COO
82% Manufacturers 11% CMO / Sales Management
1% Retail + eCommerce 4% Logistics / Supply Chain
16% Service Providers
Intermediaries
1% Other
Member Industries Member Job Titles
4% Aerospace 4% Accounting
11% Agro + Food 1% Banking Finance
2% Auto / Motors 18% eCommerce + Retail
15% Machinery 3% Sales / Marketing
15% Electronics 8% Investors
4% Minerals 17% Service Providers - Mixed
12% FMCG 15% Information Technology
8% Textiles 1% Warehousing
3% Furniture Fixtures 6% Legal
7% Wood
9% Hardware 27% Logistics / Supply Chain
10% Other
Manufacturers
Member organizations
Service Providers
Member organizations

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WEBSITE VISITORS
Go Global Award Website Visitors
During the 3-month period from opening of entries through to the final ceremonies the Go Global Awards
Website receives approximately 220,000 unique website visitors.
Rank Country Visitor Count
1 🇺
🇸 United States 27,636
2 🇮
🇳 India 4,945
3 🇫
🇷 France 2,719
4 🇳
🇱 Netherlands 1,820
5 🇬
🇧 United Kingdom 1,586
6 🇫
🇮 Finland 1,408
7 🇨
🇦 Canada 1,398
8 🇩
🇪 Germany 1,122
9 🇸
🇬 Singapore 786
10 🇦
🇹 Austria 766
11 🇰
🇷 Korea (the Republic of) 584
12 🇸
🇬 Unknown 558
13 🇭
🇰 Hong Kong 525
14 🇯
🇵 Japan 510
15 🇷
🇺 Russian Federation 455
16 🇦
🇪 United Arab Emirates 431
Weekly Website Visitors by Country

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EMAIL NEWSLETTER READERS
The Council sends approximately 4.67 million emails per month to 2.2 million executives. Approximately 3.7
million of those emails are open and read.

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CONTACTING
THE COUNCIL
How to Reach Us
Online
www.goglobalawards.org
www.tradecouncil.org
www.internationaltradedirectory.org
www.qualitydirectory.org
By Email
goglobalawards@tradecounil.org
By Mail (Post/Courier Only)
The International Trade Council
712 H Street NE
Box 1110
Washington DC 20002
United States of America
By Phone Fax
Phone: +1 202 869 0988
Fax: +1 202 869 1121
Keeping our employees safe during the coronavirus pandemic
Under existing labor laws, employers must take every reasonable precaution to protect the health and safety of workers. This includes protecting
workers from hazards posed by infectious diseases. Due to the constant changes in regional and national lockdowns, and the changing nature of
the coronavirus epidemic, the International Trade Council has made the decision to adopt a work-from-home model until further notice.
Our distributed and multi-lingual workforce have enabled us to adapt to this new way of doing business with surprising ease. Employees who have
been unable to work from home due to lack of facilities or space have been provided temporary residential leased solutions wherever possible.
Face-to-face meetings will be conducted via Zoom, Microsoft Teams or Skype. For larger meetings we utilize Airmeet or Runtheworld.
From an IT and data-protection standpoint, nothing has changed. All data is processed in a centralized CRM system hosted with Amazon (AWS).