This presentation by M-Connect Media highlights the importance of Newsletter Marketing. Important aspects of a Newsletter are also mentioned here. You will also learn how to increase your subscribers and retain them for long.

1. Newsletter Marketing for Your eCommerce Website

2. Tips to Write A Newsletter
•Give A Catchy Title
•Keep The Language Simple
•Include Pictures
•Create Appealing Content

3. Why Do You Need Subscribers?
A. Customer Loyalty
B. Customer Engagement
C. Brand Recall And Recognition
D. Customers Love New Information And
Newsletters Keep Them Coming Back For More!

4. How to Get Subscribers?
1) The Subscribe Button
2) Pop-Ups are the Best
3) Who Doesn’t Love Giveaways?
4) Blog All you Can
5) Coupons and Discounts on Shopping Cart
Abandonment

5. The Subscribe Button
You may have some loyal customers but unless you show
them the subscribe button, none of them will know about the
newsletters. The best way to do it is to place SUBSCRIBE
button on the homepage. Make sure the button is big and
bright and instantly catches the eye. It shouldn’t be too ‘in-
the-face’, just enough so your visitor feels tempted to click on
it and fill in their e-mail address.

6. Pop-Ups Are the Best
Whenever the visitor clicks the exit button a widget asking
them to subscribe to your newsletter should pop up instantly.
This grasps their attention and gives you a new lead.

7. Who Doesn’t Love Giveaways
A giveaway teams up well with the exit pop-up. Tempt your
visitor to subscribe by offering a free eCommerce website
improvement consultation or something that can be of use to
them. Free things are always a hit amongst visitors, all they
have to do is type in their e-mail address.

8. Blog All You Can
Blogging is the best way to pull in more traffic. Your
customers will always be happy to receive more knowledge.
Guide your customer to buy best products from your site.
Blogs keep them up dated on the current trends and
happenings. Customers also feel more inclined towards your
brand, which increases trust and assures customer loyalty.

9. Coupons and Discounts on Shopping Cart Abandonment
Don’t you just hate it when your visitor does everything right bur abandons
the shopping cart at the last moment? Although there is nothing you can do
to stop them, you can always get their e-mail IDs. This way you can keep
shooting newsletters into their mailbox, reminding them about the
abandoned shopping cart. With constant mailing you will be able to regain
the customer. You obviously cannot ask them to keep coming back, this will
repulse them. Newsletter is the best way to update your customer and
remind them about the unattended shopping cart.

10. The Final Outcome!!
If you follow the above points thoroughly, you are likely to get
n number of subscribers. It may take a while, but with
patience and consistency nothing is impossible. You can also
offer coupon codes or other perks in order to increase
subscription.
Hope this has strengthened your belief in Newsletter
Marketing! So use this technique and watch your sales boom!

11. Thank You!
Prepared By: M-Connect Media
Site: www.mconnectmedia.com
E-mail: info@mconnectmedia.com
Facebook: @mconnectmedia Twitter: @mconnectmedia