1. WhatsApp
Business by
Mcarbon
by
WhatsApp
Business

2. Why WhatsApp Business
Solutions Overview
Features & Benefits
Competitive Advantages
WhatsApp Business Use Cases
About Mcarbon
Questions & Answers
In this
Presentation
Here's what we'll cover:

3. Leverage the power of WhatsApp
Business to transform your business.
Connect and start conversations with
your customers globally with
WhatsApp business.

4. Why
WhatsApp
Business
How it helps
businesses grow!
WhatsApp Business provides unmatched reach being the largest app
messaging app not only in India but globally
It enables businesses to offer personalized experiences to customers b
through conversations that accelerate growth
Rich, contextual, and personalized communication enables businesses to
engage and retain customers
It comes with powerful reports and analytics to help you improve your
customer engagements.

5. Why
WhatsApp
Business
How it helps
businesses grow!
Automation/bot support enhances you messaging power to engage
with your customers, anytime, anywhere
With two-way one-to-one communication, businesses can conduct a
personalized communication with their users
Messages are encrypted end-to-end, thus it allows the exchange of
sensitive information like boarding passes or a/c details with confidence.
Simple integration with online dashboard pannel or API. Dedicated
project manager to support integration.

6. Why
WhatsApp
Business
How it helps
businesses grow!
2.44 Billion
users
globally
65 Billion
messages
per day
180
Countries
60
Languages
Average
users checks
WhatsApp
>23 times a
day
>450 million
daily active
users
99%
open rate
40%
Response
rate

7. Why WhatsApp Business
2.44 Billion
users
globally
180
Countries
60
Languages
Average
users checks
WhatsApp
>23 times a
day
65 Billion
messages
per day
>450 million
daily active
users
99%
open rate
40%
Response
rate

8. WhatsApp Business
by Mcarbon
Mcarbon works as a business partner for
Meta to facilitate your integration with
WhatsApp Business API and design your
customer conversational journey through
WhatsApp platform.

9. Enables businesses to send branded messages through verified
accounts for enhanced trusts
Supports a diverse range of use cases to enrich your customer
engagement
Businesses get their own identity (their own number) and destination on
WhatsApp for their customers
It supports both Business-Initiated as well as User Initiated
conversations
Features
& Benefits
How WhatsApp Business
help you engage with
customers

10. mcarbon.com/dfg343 BoardinPass.pdf
location.com/132
Contact Us!
Shop Online!
Content
Types
Its lets you choose
from different
content types to
engage with your
customersa
Lin
k
Image Documen
t
Location Audi
o
Vide
o
Call-to-action
button
Reply
Buttom
List
Yes No
Know More
How Satisfied are you from our
services? Reply
• Very
• Neither satisfied Nor
Dissatisfied
• Dissatisfied

11. 2Way
WhatsApp
Conversations
Businesses can communicate
with their customers in 2 ways
using WhatsApp Business API
integrations
BUSINESS-INITIATED
CONVERSATIONS
CUSTOMER-INITIATED
CONVERSATIONS
Businesses can use
media message
templates to create
rich notifications or
messages using text,
images, links, audio,
video, and
documents.
Businesses can
respond to their
customer-initiated
messages free of cost
with 24 hours of first
message being
received.

12. Opt-in
Process
Do's & Don'ts.
Opt-in collection is an important
step to make your WhatsApp
Business Journey successful for
you and your customers.
Opt-in must be
active, triggered by
user's action
Opt-in message
must be clear and
transparent.
User must in control
of what number to
be used through
explicit action
Spam and violation
of applicable law is
strictly No-Go

13. WhatsApp Business Account (WABA)
On-boarding Process
Customer Steps Mcarbon Steps WhatsApp Steps
Provide 15 digit Facebook
Business Account ID​
Provide a Phone no or BSP can
provision a Phone no
Initiate the process and upload
all the relevant documents
needed for verification of “legal
business name” and “legal
business address”​
The lead time for WABA creation taken by WhatsApp for entire process is 8-10 working
days​
Create WABA, add phone
Number & display name
Download name certificate &
register phone number​
Create messaging templates​
Send first message​
CMcarbon to ensure Customer
WABA journey is smooth and
productive​
Reviews & Approve ​
FB Business verification​
Policy review​
Display name
Messaging template
review​

14. Competitive
Advantages
How Mcarbon
understands and
fulfills your needs
better than the
competition
Unlike our competition, we are here to customise, flow, reporting and
user interaction as per your needs.
Our experts closely work with your team for a faster boarding with a
plan design for your business
Our omnichannel platform provides you additional support across your
messaging needs for better results
Our dedicated customer onboarding manager is trained and equipped
to make the process fun and easy

15. WhatsApp
Business
Use Cases
Awareness Phase: WhatsApp reduces
friction during this stage through
personalized information sharing
along with a click-to-action
WhatsApp Business
supports purchases to
post-purchase customer
support and engagements.
Hello John, we have a special
travel offer for you valid for this
week.
No I will give a pass
Yes, I am interested
Purchase/Transaction Phase:
WhatsApp reduces friction during the
purchase phase and help sales
closure in a faster way.
Apple MacBook
Pro 2022 (M2,
13.3 Inch,
8GB, 256GB)
macOS Monterey, Space
Grey
Rs. 115,990
No I will give a pass
I want to know more
Buy
Post Purchase: WhatsApp facilitate
post-purchase activities like
deliveries, tracking and customer
support
Your order, MacBook Pro 2022
has been dispatched
Chat with customer support
Track your Package
In combination, WhatsApp supports a a large number of cases industries

16. About
Mcarbon
• Leading provider of Enterprise Messaging Service
⚬ Omni Channel CPaaS platform with
⚬ SMS, Voice, Email, WhatsApp Business, RCS,
and Internet Messaging
• Video messaging
• Use cases to cover the complete customer lifecycle
• Strong technology backbone (ISO 27001 certified)
• Strong legacy of Telecom Network VAS
• Diversified Customer base across Industries
• Part of DeviceBook Group of Companies

17. Mcarbon
Product
Stack
Mcarbon help
enterprises and
Brands connect with
its customers and
profit from it

18. • Monthly Subscription Fee
• Usage-based charging, pay
as you go
• 3 business models to select
from

19. Do you
have any
questions?
Send it to us! We hope
you learned something
new.

20. Thank you
We are eager to hear from
you! Contact @
sales@mcarbon.com