HRLeaders 2018 - Lucia a Šimon Šicko
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Cesta od PUNK štúdia k budovaniu UČIACEJ SA ORGANIZÁCIE
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HRLeaders 2018 - Lucia a Šimon Šicko
- 1. Everything you wanted to know about Pixel Federation & the Sickos
- 2. WHAT YOU MAY KNOW BY THE END OF THIS 30 MINUTES: WHAT are the levels we have gone through & levels & objectives ahead HOW we actually make it all work (or where we fail) WHO are the key characters in this game WHAT is the system we have created & its context HOW we try to align challenges with skills WHY we all love it :D
- 3. WHO are the key characters
- 4. SIMON SICKO CEO Leader & Need To Be Winner (at all times!) Gamer Creative Visionary Architect Disclaimer: that 3rd guy is not part of this story, unfortunately. LUCIA SICKO CLO (L=learning) Curious People Person Educational Misfit Creativity Adorer Learner
- 5. Pixel Federation Founders (12/2015) Marián, Šimon, Lucia, Filip
- 6. First Office in Cvernovka (06/2007)
- 7. WHAT is the system & its context
- 8. THERE ARE AROUND 1000 APPS LAUNCHED EVERY DAY
- 9. QUIZ QUESTION: Which is bigger - gaming or film industry?
- 10. GAMING INDUSTRY IS 3X BIGGER THAN FILM INDUSTRY
- 11. PIXEL (FUN) FACTS: BASED IN BRATISLAVA 220 PEOPLE REVENUES: ’16-17M,‘17-27M FREE2PLAY MOBILE GAMES
- 12. HOW we actually make it all work (or where we fail) PS: while using cool abbreviations!
- 13. QUIZ QUESTION: What does free to play game mean?
- 14. MOBILE FREE2PLAY = GaaS (game as a service) PRODUCTION LAUNCH UPDATES ● Pitch ● Vertical slice ● Designing ● Drawing ● Coding ● Scaling ● Marketing ● Live ops ● Events PRE- PRODUCTION SOFT LAUNCH ● Analysing ● Marketing CONCEPT Marketing One of the key elements. Market research, trends, installation costs, competition... AUTOMATION
- 15. ACQUISITION Registration by platforms, countries, ad networks, gender CPI Score RETENTION DAU, MAU D1, D7, D28 Churn MONETISATION Conversion ARPU, ARPPU ACQUISITION RETENTION MONETISATION MARKETING EFFICIENCY ARPU>CPI €/ PLAYER VIRAL PLAYERS NON VIRAL PLAYERS ARM MODEL
- 16. WHAT are the levels we have gone through & objectives we still have
- 21. 50 MIO REVENUES MAKE EVEN MORE AWESOME GAMES!!! LEARNING CULTURE WHAT IS AHEAD
- 22. HOW we try to align skills with challenges
- 23. PLAYER EXPERIENCE NEEDS TO BE ALIGNED WITH EMPLOYEE EXPERICENCE
- 24. G A M E S P E A K Y O U R M I N D E T S H I T D O N E S S H O L E D O N’ T B E A S T E R Y O U R C R A F T N J O Y W O R K VALUES
- 25. TALENT ACQUISITION ONBOARDING LEARNING & DEVELOPMENT WELL BEING SOCIAL MEDIA EVENTS SCHOOLS SOCIAL MEDIA AGENCIES INTERNATIONAL CONFERENCES NETWORK WE INJECT DNA :) CHECKLISTS BUDDY SMARTUP TRAININGS CONFERENCES MENTORS SKILL TREE FREE BANANAS HEALTH SUSTAINABILITY GAMES PEOPLE FIRST (NO HR)
- 26. ● Process & Rules = Disconnect From Intuition => WE TRY TO HAVE AS LITTLE OF THEM AS POSSIBLE ● Rigid Hierarchical Structure = Space For Distrust => OPEN COMMUNICATION, ROLE MODELS ● Insufficient Feedback = Space For Toxicity => CONTEXT, CARING & CHALLENGING ● Fixed Job Descriptions = Less Creativity & Growth => LEARNING & CHANGE AS A MINDSET WHAT WE STRIVE FOR
- 27. ENVIRONMENT
- 28. WHY it all makes sense to us
- 29. !BECAUSE WE ARE LOVING IT! PASSION (if there is a secret ingredient, it’s this)
- 30. Q and A Thank U ssicko@pixelfederation.com lsickova@pixelfederation.com