The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content. Speaker: Ndoro Kakung | Editor in Chief @BeritagarID

1. Just because everyone seems to be on
Facebook doesn't mean you need to be.
Digital platform isn’t a one size fits all.

2. Now you know your platform.
What’s next?

3. Digital Content for Your Audience

4. What is Digital Content?
Anything that can be published in digital platforms.
Infographics
Memes
Videos
User generated content
Photo galleries
Link pages
Case studies
Testimonials
Q&A
Newsletters
Research and data
Offline events
Online events
Slideshares
Presentation
Invitation
Personal experiences
Case studies
Event preview
Blog posts
Organizations goals and targets

12. • Thought Leadership
• Attraction and Conversion
• Communicating and Sharing
• SEO
Why Content Matters?

13. • To entertain
This will have a strong emotional
appeal to audience, making it very
shareable.
Why Use Digital Content?

14. • To educate
This will allow for a wide reach,
especially for those who might not
be in the know just yet. Again, this
is often very shareable.
Why Use Digital Content?

15. Why Use Digital Content?
• To persuade
This is slightly more emotionally
charged; content that gradually
changes the mind of the
audience.

16. Why Use Digital Content?
• To convert
Content that is more often
rational rather than emotional as
you will need a decision-making
brain when considering what a
conversion piece has to offer
you.

17. 2015 Trends
• Better targeted content and more
personal
• Organizations build deeper
relationships with their audiences
• Integrated communications channels
for integrated content

19. Know Your Audience
• Identify them first
• Understand general demographics
• Track keywords
• Dig into your community
• Find out who’s influential
• Conduct surveys
• Listen

20. Know Your Audience
The Audience’s Journey:
Awareness
Experiencing and expressing the causes you want to
solve.
Consideration
Why do they want to join you, what are the changes they
could make, and how could they join you.
Action
Getting involved in your cause.

21. Ask yourself:
• What is your organization’s objective?
• Who are you targeting?
• What are their audience’s characteristics?
• Why do you think they want to support you
(what is the importance)?
• What can get their attention?
Know Your Audience

23. Engaging Content

25. Creative writing & Content curation
The Ingredients

26. What makes content engaging
• Tell a story
• Be honest and transparent
• Strong visual content: images, infographic, videos,
presentations
• Strong lead for long form articles
• Make your content easy to read and understand
• Calls to action

35. Ways to Improve Engagement
• Ask your audience questions
• Showcase your expertise. Provide solution.
• Post lighthearted content
• Show off your personal side
• Curate relevant content
• Converse with audience
• Repost evergreen content
• Share inspirational quotes

36. Website/Blog. Facebook. Twitter.
These are the most popular platforms used in Indonesia.
How can you optimize these tools to help communicate your organizations?

37. Appearance
• Good use of color
• Text that is easily read
• Meaningful graphics
• Quality photography
• Simplicity
• Don’t forget, language selection
Website/Blog

38. Website/Blog
Content
• Short and organized copy
• Update the content regularly
• Speak to audience
• Consider a pro

39. Website/Blog
Functionality
• Every component of your site should work
quickly and correctly. Everything should work
as expected, including hyperlinks, contact
forms, site search, event registration, and so
on.
• Error-free copy: double check the facts and
figures, as well as grammar, punctuation, and
spellings.

40. Website/Blog
Usability
• Simplicity
• Fast-loading pages
• Minimal scroll
• Consistent layout
• Prominent, logical navigation
• Descriptive link text
• Cross-platform/browser compatibility
• Mobile friendly

41. Website/Blog
Search engine optimization
• Include plenty of writtent content in HTML
format
• Use important keywowrds frequently and
appropriately in your copy
• Minimize the useof tables and cascading style
sheets for layout and positioning
• Leverage your links

42. Facebook
• Have a page
• Opening up the subscribe button on your
personal profile
• Manage groups of people
• Tell people you are on Facebook
• Make the most of your profile
• Use keywords in your profile and posts
• Post content that people typically enjoy on
Facebook
• Engage with your followers
• Direct people to your own website or blog

43. Present your brand
• Choose your Twitter username, profile images,
and background
Build a strong foundation
• Location (tell people where they can find you)
• Website (share a web address with your
audience)
• Bio (tell audience who you are and what you do
in 160 characters)
Twitter

44. Twitter
Start following people
• Your internal team
• Your audiences
• Your professional network
• Your relevant stakeholders
Start talking
• Tweet
• Reply
• Mention
• Retweet
• Direct Messages

45. Twitter
Talk smarter
• Find the sweet spot between what your audience wants to hear and
things that promote your business
• Give people useful information and answer their questions
Drive traffic to your website and blog
• Shorten your web address (bit.ly)
Connect your online presence
• Add your Twitter account information to the social media account
information on your website and blog
• Add a timeline of your Twitter messages to your website and blog
• Make it easy for people to share your website and blog content on
Twitter

46. Twitter
• Share photographs in Tweets
• Add video to your Twitter timeline
• Organize your followers into conversation lists
• Expand your audience with hashtags
• Pinpoint potential audience

47. Auxiliary Tools / Apps
To boost contents and or to monitor update
relevant to your cause:
• SocialBro
• Zuum
• ContentGems

48. SETTING THE STANDARDS:
What to do and not do?

49. DO’s
• Curate rather than create
• Schedule posts
• Repurpose existing content
• Do an interview series
• Use visuals
• Create a playlist
• Create a poll
• Invite guest bloggers
• Use metrics
• Be alert for good ideas

50. DON’TS
x Purchasing your likes and/or followers
x Responding incorrectly to negative client feedback
x Only posting one type of content
x Over-promoting your content and services
x Responding to clients in a canned, impersonal way
x Being on too many social media channels
x Not monitoring who runs your social media channels
x Not having a secure social site
x There is such a thing as too personal on social media

51. þ Social media is getting increasingly important.
þ Know the characteristics of the social media platform we use and proceed accordingly.
þ It’s very easy to use social media; all we have to do is take the first step.
þ As long as we use it wisely, social media will help us develop both personally and socially.
þ Keep track what’s working once we get going.
þ Make the people in your organization / commmunities as advocate.
IN A NUTSHELL?

52. SEE YOU ONLINE!