9. How can businesses use social media? Executive Positioning: Demonstrate thought leadership and become an expert Sales and Marketing: Post links to press releases, company news, relevant community news, speaking events Human Resources: Prescreen candidates on LinkedIn; foster better internal communications through internal communities Market Research: "Listen" and gain insight into trends or opportunities Community Relations: Raise awareness for community relations projects and corporate giving initiatives
As of May 2009, it had more than 20 million registered users, spanning 150 industries.
Success Tips: Rotate bloggers for different perspectives Create a regular update schedule (one blogger per week?) Shape the conversation - determine key messages and share BPG's POV Generate awareness for the &quot;softer side&quot; of BPG Generate awareness of and share industry conference news and breaking trends via the blog