"How content strategy helps to drive customer experience."

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5 Points on why content is about your audience, that it's driven by narrative and data, and MUST be tailored to platform. - Matty Soccio, Strategic Content Communication Conference, Melbourne, 26th May, 2016

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• Q 4 2 0 1 5 – S M A R T P H O N E U P T A K E
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W E R E 2 4 - 3 5
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"How content strategy helps to drive customer experience."

1. H O W C O N T E N T S T R AT E G Y H E L P S T O D R I V E S O C I A L C U S T O M E R E X P E R I E N C E S @ M AT T Y S O C C I O A G L E N E R G Y

2. “HOW DO I GET THEM TO LIKE ME?” @ M AT T Y S O C C I O A G L E N E R G Y

3. DEFINE IT. @ M AT T Y S O C C I O A G L E N E R G Y

4. BUT WHY? @ M AT T Y S O C C I O A G L E N E R G Y

5. QUALITY MATTERS @ M AT T Y S O C C I O A G L E N E R G Y

6. @ M AT T Y S O C C I O A G L E N E R G Y http://www.mirror.co.uk/news/world-news/barack-obama-prepares-become-couch-7 THIS GUY

7. @ M AT T Y S O C C I O A G L E N E R G Y THESE GUYS

8. “WWWWWH” N E V E R F O R G E T 5 W 1 H @ M AT T Y S O C C I O A G L E N E R G Y

9. “WWWWWH” W H O , W H AT, W H E R E , W H Y, W H E N , H O W @ M AT T Y S O C C I O A G L E N E R G Y

10. EXAMPLE @ M AT T Y S O C C I O A G L E N E R G Y A L L T H E E L E M E N T S

11. BE DATA DRIVEN @ M AT T Y S O C C I O A G L E N E R G Y

12. @ M AT T Y S O C C I O A G L E N E R G Y Source – Multiscreem Report Nielsen Q3 2013, Q4 2014, Q4 2015.

13. • Q 4 2 0 1 5 – S M A R T P H O N E U P T A K E A U S T R A L I A N S 1 6 + - 8 0 % ( + 6 % ) * • O V E R 4 0 % O F F A C E B O O K P A G E U S E R S W E R E 2 4 - 3 5 • 5 3 % W E R E L O C A T E D I N M E L B O U R N E • 3 5 % C L A S S I F I E D A S N O T M A R R I E D @ M AT T Y S O C C I O A G L E N E R G Y Source – Multiscreem Report Nielsen Q3 2013, Q4 2014, Q4 2015.

14. I M A G E O F B U S I N E S S M A N A G E R @ M AT T Y S O C C I O A G L E N E R G Y K N O W H O W T O G E T T H E D ATA !

15. @ M AT T Y S O C C I O A G L E N E R G Y L E T Y O U R A U D I E N C E D R I V E C O N T E N T C R E AT I O N

16. TAILOR TO PLATFORM @ M AT T Y S O C C I O A G L E N E R G Y

17. KEEP UP TO DATE WITH TECH @ M AT T Y S O C C I O A G L E N E R G Y http://www.geckoandfly.com/13143/50-things-smartphone-replaced-will-replace-future/ TRUE

18. KEEP UP TO DATE WITH TECH @ M AT T Y S O C C I O A G L E N E R G Y ALSO TRUE

19. @ M AT T Y S O C C I O A G L E N E R G Y F I LT E R S B O T S S M A R T E N V I R O N M E N T S

20. CONTENT WITH PURPOSE @ M AT T Y S O C C I O A G L E N E R G Y

21. " E X P E R I E N C E H A S A L R E A D Y T A U G H T U S T H A T E V E N I F A N E W A L L - S I N G I N G A N D D A N C I N G P L A T F O R M I S A V A I L A B L E , W I T H O U T H I G H Q U A L I T Y A P P R O P R I A T E C O N T E N T , C O N S U M E R A D O P T I O N W I L L B E L O W . " – N E I L M O R T E N S E N , D I R E C T O R O F A U D I E N C E S , I T V @ M AT T Y S O C C I O A G L E N E R G Y

22. “ C O N T E N T W I T H O U T P U R P O S E I S L I K E A K I M K A R D A S H I A N C O N C E R T – N O I S E W I T H O U T S U B S T A N C E . ” - M A T T Y S O C C I O @ M AT T Y S O C C I O A G L E N E R G Y

23. CONTENT ISN’T KING – YOUR AUDIENCE IS @ M AT T Y S O C C I O A G L E N E R G Y

24. @ M AT T Y S O C C I O A G L E N E R G Y

25.  DEFINE IT!  NEVER FORGET 5W1H  BE DATA DRIVEN  TAILOR TO PLATFORM  CONTENT WITH PURPOSE @ M AT T Y S O C C I O A G L E N E R G Y

26. THANK YOU @ M AT T Y S O C C I O A G L E N E R G Y

"How content strategy helps to drive customer experience."

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