1. PERSONAL BRAND EXPLORATION
Matthew Randell
Project & Portfolio I: Week 1
October 2, 2022

2. I am ambitious and driven. I thrive on challenges
and I am always setting goals for myself, so I
have something to strive towards. I am not
comfortable with settling , and I am always
looking for an opportunity to do better and
achieve greatness. I am also passionate about
my work. In my last job, this passion led me to
challenge myself daily and learn new skills that
helped me to do better work.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• News Anchor
• Radio Talk Show Host
• Television News Reporter
BRAND ARCHETYPE - With the Guy
Next door Archetype I have the ability to
relate to others easily and be
approachable. This can be beneficial
with sideline, locker room or practice
facility interviews. Players will potentially
feel more comfortable with my style of
information gathering and reporting.
News Analysts, Reporter, or Journalist for Sports
Industry
Picture Relevant
to Your Industry
Goes Here

4. Recruiters and Hiring Managers
TARGET AUDIENCE
Robert Mueller
Outreach Plan:
• Update resume, prepare what I will say when I reach
out and how to set myself apart.
• LinkedIn and Email are professional and efficient ways I
can reach out and attach my portfolio and resume.
• I will follow up to my initial contact after 7 days.
PROFILE
PICTURE Hiring Manager at Cumulus
Media
Rob Krier
Outreach Plan:
• Update resume, prepare what I will say when I reach
out and how to set myself apart.
• LinkedIn and Email are professional and efficient ways I
can reach out and attach my portfolio and resume.
• I will follow up to my initial contact after 7 days.
GM at KWTV
Katrina Wiley
Outreach Plan:
• Update resume, prepare what I will say when I reach
out and how to set myself apart.
• LinkedIn and Email are professional and efficient ways I
can reach out and attach my portfolio and resume.
• I will follow up to my initial contact after 7 days.
Hiring Manager Thunder
Basketball

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣Actively reach out to recruiters and hiring
managers in the broadcast field by submitting
my resume to 3 different sources per week by
July 2024.
Mid Term: (2026)
• Specific goal you want to achieve in mid term.
‣Successfully obtain a job in the broadcast field
and have secured 1 year of applicable
experience by December 2026.
Long Term: (2029)
• Specific goal you want to achieve in long term.
‣Work in multiple areas in the field to become a
subject matter expert in the area of sports
broadcasting and apply the knowledge to a
more advanced job role by December 2029.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Creative Suite
SOFT
HARD
Novice / Adept / Expert
iMovie Novice / Adept / Expert
Clearly communicate on video Novice / Adept / Expert
Relatable and approachable Novice / Adept / Expert
Sports writing
SOFT
HARD
Novice / Adept / Expert
Camera operation Novice / Adept / Expert
Relationships with industry experts Novice / Adept / Expert
Ability to meet deadlines under pressure Novice / Adept / Expert

7. I help college football teams tell their story
by illustrating their games through thorough
reporting.
PROMISE

8. CREDENTIALS
Work Experience:
• Route Driver, First Choice Coffee
Services
• Musician, Self Employed
• Assistant Manager, Regional Finance
Education:
• High School Diploma, Bethany High
School
• Sportscasting Program, B.S., Full Sail University (2024)
Volunteer Work:
• Youth Pastor at local church
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Taylor Schaub
Industry Experience:
• Sports Director
• General Assignment Reporter
Education:
• Sportscasting Program, B.S. , Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
• Video
• TV Production
• Journalism
Matt Randell
Overall Online Presence:
• Taylor has a professional LinkedIn presence with
customized header and over 500 connections. The
work information is updated and contains relevant
assignments and job duties.
• Grade: Average
Industry Experience:
• Degree Program
Education:
• High School Diploma, Bethany High School
• Sportscasting Program, B.S. , Full Sail University
Volunteer Experience:
• Youth Pastor
Skills and Proficiencies:
• Adobe Creative Suite
• On Camera Communication
• Sports writing
Overall Online Presence:
• I created a new LinkedIn Profile and am actively
working to add relevant information and connections.
• Grade: Poor

10. COMPETITION
Grace Remington
Noteworthy Experience:
• Sports Anchor, CBS Sports
• Sports Anchor, ESPN
Matt Randell
Industry Experience:
• Sports Anchor
• Commercial Actor
Education:
• Miami University, B.A., Strategic Communications and
Journalism
Skills and Proficiencies:
• Public Speaking - 24 endorsements
• Social Media - 19 endorsements
• Sports - 9 endorsements
Overall Online Presence:
• Her profile is professional with 500+ connections and
fully customized. She has articles and video content on
her profile.
• Grade: Superior
Industry Experience:
• Degree Program
Education:
• High School Diploma, Bethany High School
• Sportscasting Program, B.S. , Full Sail University
Volunteer Experience:
• Youth Pastor
Skills and Proficiencies:
• Adobe Creative Suite
• On Camera Communication
• Sports writing
Overall Online Presence:
• I created a new LinkedIn Profile and am actively
working to add relevant information and connections.
• Grade: Poor

11. BRAND POSITION
For fans who follow college sports, I provide
relatable reporting and content because I connect
with players, coaches and fans in a guy next door
way.
THE SPORTSCASTER NEXT DOOR FOR THE FAN NEXT DOOR

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Oklahoma State v. Arkansas Pine Bluff
‣ 9/17/22 | Stillwater, OK
• Oklahoma State v. Texas
‣ 10/22/22 | Stillwater, OK
• OKC Thunder v. Orlando Magic
‣ 11/1/22 | Oklahoma City, OK
Digital Marketing
• Primary Content: Video or written Pre and Post game reports
on Facebook, one line post with hyperlink to full blog post on
Twitter going over scores, stats and commentary.
• Primary Tools: Facebook, iMovie, Twitter, ESPN for stats
• Website: Share the link to the site in any post game reports
posted on social media

13. PROFESSIONAL DEVELOPMENT
Mentor
• Someone that can point me on the right path and
instruct me on how to enter the business and grow.
Formal Education
• Sportscasting, Full Sail University
Technical Skills
• iMovie
• Adobe Creative Suite
• Microsoft Office
• Camera Operation
• Sports Writing
Soft Skills
• Clearly Communicate on Video
• Relatable and approachable
• Ability to meet deadlines under pressure
• Relationship building

14. Matthew Randell
You know sports shows where you don’t understand what is
going on? Well, what I do is make it fun, relatable and for every
fan. In fact, I can talk to anyone, anywhere about sports. I am
able to use my skills from being a youth pastor or even from my
time singing professionally to communicate on a level that
everyone can understand.

15. REFERENCES
Remington, Grace. (2022). LinkedIn Profile
https://www.linkedin.com/in/remingtongrace/
Schaub, Taylor. (2022). LinkedIn Profile
https://www.linkedin.com/in/taylor-schaub-796994191/
A Career in Sports Journalism, image,
https://images.app.goo.gl/Smo5kNZBR6A9FyxF7