Thursday Feb 16, 2023 2:00 PM EST
Publisher
Perspectives on
Metadata Quality
and Completeness
Matthew Ragucci
Associate Director, Product Marketing
Wiley

For my ally is
the force, and a
metadata
powerful ally it is…
its energy surrounds us and
binds us.

Wiley Green External 2021-10.potx
3
Metadata practices
Robust metadata is in everyone’s best interest
Standards-compliant approach (XML, HTML, JATS, BITS, MARC, ONIX,
KBART, OpenURL, COUNTER)
Different user behavior, expectations, and awareness
Different metadata for different content types serials vs. monographs
Consider the end-user, downstream who is consuming the content

Wiley Green External 2021-10.potx
4
Publisher Vendor Library User CrossRef IdP Publisher
Platform
Create and
delivery full
text feeds
Publisher
Database
Create and
delivery
title lists
Repository
Central Index
Ranking
Linking Options
DOI
Direct
OpenURL
Link Resolver
Knowledgebase
Select
Collections
Prioritize
Collections
Configure DOI
Linking
Configure
Direct Linking
Configure
OpenURL
Select Targets
Select Limit
Search Databases
Set Ranking
Preferences
Select DOI
Linking
Select Direct
Linking
Select
OpenURL
CrossRef
Database
DOI
Resolution
Abstract
Full-Text
Authenticated
Configure Authentication
IP. U/P. SSO
Discovery dataflows and metadata*
* Adapted from Zhu, J. (2017). Should
publishers work with library discovery
technologies and what can they do?.
Learned Publishing, 30(1), 71-80.

Wiley Green External 2021-10.potx
5
Students
Wiley Online Library
Full text access
Social
Networks
Facebook,
LinkedIn, Twitter
Subject
specific A&Is
CABI, ERIC,
PsycInfo, Inspec
TDM
services
RightFind XML,
Linguamatics
Major
evaluative A&Is
CAS, Web of Science,
Scopus, PubMed
Professional
networks
Medscape,
Sermo,
doctors.net
Article
management
tools
ReadCube, Colwiz,
Zotero
Discovery
Services
Primo, Summon,
EDS, WorldCat
Agent
gateways
EJS, J-Gate
Library
Systems
OPACs, A-Z lists,
link resolvers etc
Web-scale
search
Google, Google
Scholar, Bing,
Baidu
Subject
portals
RePEc, SSRN,
PhilPapers
SCNs
Mendeley ,
ResearchGate,
academia.edu
Corporate
info tools
Quosa, DirectPath
Current
awareness
Meta, Sparrho
Library
services
Pubget,
BrowZine,
Boopsie
Charting pathways (through metadata)
5
Aggregator platforms
Document delivery
Institutional repositories
Researchers
Librarians
* Adapted from Conrad, L. Y., & Somerville,
M. M. (2013). Blazing new paths: Charting
advanced researcher patterns.

Wiley Green External 2021-10.potx
6
Metadata contents and formats
PROPRIETARY & CONFIDENTIAL
Working with vendors
Regular distribution of product-level
metadata:
• Full-text
• Abstracts
• eTOCs
What formats do we share:
• ONIX
• MARC
• KBART
• HTML
• XML (JATS & BITS)
Support Text and Data Mining

Wiley Green External 2021-10.potx
7
Using metadata to support library discovery
PROPRIETARY & CONFIDENTIAL
• Drivers for library, monograph discovery
• ONIX 2.0 > MARC21 conversion
• Created, delivered, and supported by OCLC
• Full-level records with key bibliographic elements
• DOI-based linking direct to content
Field Contents
020/024 Standard identifiers
072 Subject Category Code (BISAC)
100 Main Entry - Personal
245 Title Statement
300 Physical Description
490/830 Series statement
505 Table of Contents
520 Book Summary
650 Subject added entry
776 Additional Physical Form
856 Electronic Location and Access
Example – MARC Records

Wiley Green External 2021-10.potx
8
How else can metadata help content discovery?
Following Google best practices for tagging articles
to allow access to full text even when behind a paywall.
Add Metadata tags to
HTML for articles
Improves accuracy of title,
author and citations
Give Google XML
Access to the full text
Google-friendly site
design
Allows all search engines to
navigate through our site
more easily
Wiley, Atypon, and Google
representatives meet
regularly
Consistent
collaboration
Helps Google track versions
of articles
Allows Google to index
article full text even when
behind the paywall
Provides better access to
references improving
Google’s “Cited by” metrics
This ensures Wiley content
continues to meet best
practice standards for
Google indexing
Finding all content for a
specific journal and uses
persistent links to easily
find newly published
content

Wiley Green External 2021-10.potx
9
We identify open access
and embargoed journals
and tag free articles
We provide institutional holdings
and subscriber data to Google
This increases the likelihood that the free link position to the right of search results will
go to a licensed version vs a free copy Google has found from other sources
Using metadata to support library access
Example – Google holdings metadata

Wiley Green External 2021-10.potx
10
Observations & Recommendations
Providers should heed content optimization and interoperability standards
Quality metadata is they key to enabling discovery, access and usage
Enforcement of standards and practices require transparency
Monitor metadata trends and respond accordingly
Continue or strengthen the provider investment in metadata

ENABLING DISCOVERY | POWERING EDUCATION | SHAPING WORKFORCES
Thank You!
mragucci@wiley.com