1.
Email Secrets of
Sales All Stars
Matthew Bellows matthew@yesware.com

2.
Data Collection Methodology
Data pulled anonymously from 6,000+
salespeople that use Yesware
• 15 days between 12/8 and 12/23
• Recipients in 132 countries
• 79,989 emails sent in total / 19,146 opened
• Looked at both averages and outlier performers
• Gmail/Chrome users – maybe atypical

3.
Overall – 23.9% Sales Email Open Rate
• 24% underreports opens: no image load = no data
• But we know a lot about that 24% (n=19,146 emails)

4.
Getting Another Name Bumps Opens
Opened email audiences Send to three if you can
• Sending to 2+ increases your chance of opening
• “Is there someone you want me to copy on this?”

5.
Highest Open Rates on the Weekend
Send your most important emails on Friday afternoon

6.
But Your Open Rate Mileage May Vary
Track individual rates for benchmarking & performance

7.
12% of Sales Emails Get Forwarded
• Knowing which helps in targeting efforts

8.
Opened by Time Since Sent
Don’t waste days waiting for a reply…

9.
Opened by Time Since Sent
‘cause if the email doesn’t get opened soon, it’s done.

10.
It’s a 24 hour Day for Business Email
Schedule your sends for very early in the morning

11.
Shorter Subject Lines = More Opens
e.g. “NEW ZEALAND!” Sent to 2 people, forwarded to 6

12.
Email as Data Collection Environment

13.
As Reps use Yesware, They Create Data

14.
Activity, Not Opinions

15.
With Yesware for Teams, Usage = Data

16.
Team Activity Report

17.
5 Tips for Your Sales Emails
1. Sending to 2+ increases your chance of opening
• “Is there someone you want me to copy on this?”
2. Send emails on Friday afternoon
• Weekend open rates are highest
3. But don’t wait days for a reply
• After 24 hours, your email is all but done
4. Only 12% of emails get forwarded
• Knowing which helps in targeting efforts
5. Email reading happens 24x7
• Schedule your sends for very early in the morning

18.
4 Bonus Tips for Your Sales Emails
1. Track individual rates for benchmarking
• Open rates vary widely by reps
2. Company name in your subject lines
• Several leading openers do this
3. Shorter Subject Lines are Better
• >3 words = below average opens
4. Promise to Add Value
• “Free Boot Camp Marketing Ideas”

19.
How to Get Yesware
1. Go to www.yesware.com/download
2. Enter email address
3. Install from Chrome store
4. Refresh Gmail
Installs in less than 30 seconds
Chrome browser & Gmail only (for now!)

20.
please contact:
Matthew Bellows matthew@yesware.com 617 744 9120