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State of Sales & Marketing: 50 Fastest-Growing B2B Companies28
7 offer free (time-restricted) trials.
4 offer “free forever” versions
(customers pay for bonus features/
functionality).
4 offer free accounts / free access
to a platform (customers pay for
services).
The remaining 3 each do something
different (for example, one company
gives 500 MB of free storage space).
Of the 18 companies with some free
component to their product ...
Ultimately, a trial or freemium version
of a product can have a huge effect on a
customer’s path to purchase. From a sales
and marketing perspective, you’re essentially
removing a layer from the funnel, as people
can go directly from considering your
product straight to using it.
However, as our research shows, the specific
approaches to free trials and freemium that
companies take vary widely.

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