The Pinterest Effect: A presentation given at SES San Franciso 2012, providing business case studies, Pinterest-leveraging tools, and tons of other great Pinterest-centered information.
5. San Francisco | August 13–17, 2012 | #sessf
is POWERFUL
@Matt_Siltala
6. San Francisco | August 13–17, 2012 | #sessf
Growth 2011 - Now
@Matt_Siltala
7. San Francisco | August 13–17, 2012 | #sessf
Growth
@Matt_Siltala
8. San Francisco | August 13–17, 2012 | #sessf
Case Study 1: Rod Works
• Pinterest single-handedly forced Rod Works into launching a web store.
• Kudos to my good friend Janet Thaeler of Pinnablebusiness.com for sharing this story
with me.
@Matt_Siltala
9. San Francisco | August 13–17, 2012 | #sessf
Case Study 1: Rod Works
• Rod Works is a Utah-based company with stores in Utah, Arizona, and Nevada.
• They sell “cute stuff”...ie. home decor.
• Until earlier this year, they did not sell online or use social media in any focused
manner.
@Matt_Siltala
10. San Francisco | August 13–17, 2012 | #sessf
Case Study 1: Rod Works
• Enter a blogger named Lindsay who
wrote a blog post on October 31, 2011
showcasing a rod from Rod Works.
@Matt_Siltala
11. San Francisco | August 13–17, 2012 | #sessf
Case Study 1: Rod Works
• The picture was pinned to Pinterest and
then re-pinned over and over. Someone
mentioned that the rod could be purchased
at Rod Works. See
http://pinterest.com/search/?q=picture+rod
• The problem was that Rod Works did not
have an online store...yet
12. San Francisco | August 13–17, 2012 | #sessf
Case Study 1: Rod Works
• Rod Works was literally bombarded by Pinterest users into
opening their online store in February 2012.
“We got emails daily for months from Pinterest users,
so we eventually opened up our online store in
February. We quickly sold hundreds of the frame
rods and now sell many other unique items daily.”
~Rod Works
@Matt_Siltala
13. San Francisco | August 13–17, 2012 | #sessf
Case Study 2: BuildDirect
• StumbleUpon traffic results average “time on site” of just about 10 seconds.
• Pinterest traffic results in an average time on page of just about 10 minutes, with an
average page visit of about 5 pages!
• Thanks to BuildDirect for the stats
@Matt_Siltala
14. San Francisco | August 13–17, 2012 | #sessf
Case Study 3: PinnableBusiness.com
• Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest
authority.
• Idea - To build a killer infographic that would display all of the best practices for
making a website image perfect for pins.
• Results - Wait a slide ;)...
@Matt_Siltala
15. San Francisco | August 13–17, 2012 | #sessf
Case Study 3: PinnableBusiness.com
• We created a beautiful infographic. You can see the full graphic
here: http://mashable.com/2012/03/26/optimize-images-pinterest
• We decided that our client would get a lot more out of having the
graphic featured on a major publishing site rather than their own.
• Mashable seemed to be a perfect fit, so we pitched the idea and
the graphic exploded.
@Matt_Siltala
17. San Francisco | August 13–17, 2012 | #sessf
Why did this Graphic do so
well?
@Matt_Siltala
18. San Francisco | August 13–17, 2012 | #sessf
Image Optimization
@Matt_Siltala
19. San Francisco | August 13–17, 2012 | #sessf
Another benefit of ……
LINKS!
@Matt_Siltala
20. San Francisco | August 13–17, 2012 | #sessf
to help SEO efforts?
@Matt_Siltala
21. San Francisco | August 13–17, 2012 | #sessf
to help SEO efforts?
• Case Study Handout
@Matt_Siltala
22. San Francisco | August 13–17, 2012 | #sessf
Does When You Pin
Matter?
@Matt_Siltala
23. San Francisco | August 13–17, 2012 | #sessf
Wise Advice
• My dad use to say, “Son, my
job is to make sure you’re
useful.” And this is how I look
at graphics designed for
Pinterest. They have to be
useful. The audience loves
instruction, DIY, How To’s, etc.
@Matt_Siltala
24. San Francisco | August 13–17, 2012 | #sessf
Pinterest Tools
• Tools can help you figure out what people want to learn about.
• Here are a few:
@Matt_Siltala
25. San Francisco | August 13–17, 2012 | #sessf
Pinterest Real Time “Alerts”
• PinAlerts - http://pinalerts.com
@Matt_Siltala
26. San Francisco | August 13–17, 2012 | #sessf
Pinterest Real Time “Alerts”
@Matt_Siltala
27. San Francisco | August 13–17, 2012 | #sessf
Pinterest Analytics Tools
fully integrated analytics platform for Pinterest
• Pinerly - http://pinerly.com/pinalytics
@Matt_Siltala
28. San Francisco | August 13–17, 2012 | #sessf
Pinterest Analytics Tools
fully integrated analytics platform for Pinterest
@Matt_Siltala
29. San Francisco | August 13–17, 2012 | #sessf
Pinterest Analytics Tools
fully integrated analytics platform for Pinterest
@Matt_Siltala
30. San Francisco | August 13–17, 2012 | #sessf
Pinterest Competitive Intel & Research
• Repinly - http://www.repinly.com/
• Find Influencers
• See Trends
@Matt_Siltala
32. San Francisco | August 13–17, 2012 | #sessf
Pinterest User Tools
tools for finding out how powerful a Pinterest user is:
• PinReach - http://www.pinreach.com/
• PinPuff - http://pinpuff.com/
@Matt_Siltala
33. San Francisco | August 13–17, 2012 | #sessf
Other Super Cool Pinterest Facts and Tricks
• If you haven’t already heard...this is the place to find out if anyone is pinning anything
from your site...or your competitor’s site. :)
http://pinterest.com/source/YOURWEBSITE.COM
@Matt_Siltala
41. San Francisco | August 13–17, 2012 | #sessf
Results: (so far from this campaign)
$7,800 in sales
• Toppers
• Mattress Covers
• 15.6 min avg. visitor
@Matt_Siltala
42. San Francisco | August 13–17, 2012 | #sessf
is POWERFUL
@Matt_Siltala
43. The Effect 2012
The Effects of Pinterest On Business
Matt Siltala
Avalaunch Media
President
Thank You
San Francisco| August 13–17
Editor's Notes
The Catch was the winning touchdown reception from Joe Montana to Dwight Clark in the January 10, 1982 NFC Championship American football game between the Dallas Cowboys and the San Francisco 49ers. The Catch is widely regarded as one of the most memorable events in NFL history. Montana threw a high pass to the back of the end zone. 49ers receiver Dwight Clark made a leaping grab with his fingertips from the back of the end zone for the winning touchdown with 51 seconds left in the game.
Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
Today, Pinterest already drives more traffic to sites that use Shareaholic than Bing and Twitter and it’s only 0.10% away from overtaking Yahoo. Google, of course, remains the largest driver of traffic to the company’s member sites, followed by Facebook and – for the time being – Yahoo.
If you use the source method you'd have to click through just to see what the person wrote about your pin on their board. With PinAlerts you can easily see what they wrote.