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The Pinterest Effect SES San Fransisco 2012

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The Pinterest Effect: A presentation given at SES San Franciso 2012, providing business case studies, Pinterest-leveraging tools, and tons of other great Pinterest-centered information.

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The Pinterest Effect SES San Fransisco 2012

  1. The Effect 2012The Effects of Pinterest On BusinessMatt SiltalaAvalaunch MediaPresidentSan Francisco| August 13–17
  2. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  3. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  4. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  5. San Francisco | August 13–17, 2012 | #sessfis POWERFUL @Matt_Siltala
  6. San Francisco | August 13–17, 2012 | #sessfGrowth 2011 - Now @Matt_Siltala
  7. San Francisco | August 13–17, 2012 | #sessfGrowth @Matt_Siltala
  8. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Pinterest single-handedly forced Rod Works into launching a web store.• Kudos to my good friend Janet Thaeler of Pinnablebusiness.com for sharing this story with me. @Matt_Siltala
  9. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Rod Works is a Utah-based company with stores in Utah, Arizona, and Nevada.• They sell “cute stuff”...ie. home decor.• Until earlier this year, they did not sell online or use social media in any focused manner. @Matt_Siltala
  10. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Enter a blogger named Lindsay who wrote a blog post on October 31, 2011 showcasing a rod from Rod Works. @Matt_Siltala
  11. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• The picture was pinned to Pinterest and then re-pinned over and over. Someone mentioned that the rod could be purchased at Rod Works. See http://pinterest.com/search/?q=picture+rod• The problem was that Rod Works did not have an online store...yet
  12. San Francisco | August 13–17, 2012 | #sessfCase Study 1: Rod Works• Rod Works was literally bombarded by Pinterest users into opening their online store in February 2012. “We got emails daily for months from Pinterest users, so we eventually opened up our online store in February. We quickly sold hundreds of the frame rods and now sell many other unique items daily.” ~Rod Works @Matt_Siltala
  13. San Francisco | August 13–17, 2012 | #sessfCase Study 2: BuildDirect• StumbleUpon traffic results average “time on site” of just about 10 seconds.• Pinterest traffic results in an average time on page of just about 10 minutes, with an average page visit of about 5 pages!• Thanks to BuildDirect for the stats @Matt_Siltala
  14. San Francisco | August 13–17, 2012 | #sessfCase Study 3: PinnableBusiness.com• Goal - To come up with a strategy to establish PinnableBusiness.com as a Pinterest authority.• Idea - To build a killer infographic that would display all of the best practices for making a website image perfect for pins.• Results - Wait a slide ;)... @Matt_Siltala
  15. San Francisco | August 13–17, 2012 | #sessfCase Study 3: PinnableBusiness.com• We created a beautiful infographic. You can see the full graphic here: http://mashable.com/2012/03/26/optimize-images-pinterest• We decided that our client would get a lot more out of having the graphic featured on a major publishing site rather than their own.• Mashable seemed to be a perfect fit, so we pitched the idea and the graphic exploded. @Matt_Siltala
  16. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  17. San Francisco | August 13–17, 2012 | #sessfWhy did this Graphic do sowell? @Matt_Siltala
  18. San Francisco | August 13–17, 2012 | #sessfImage Optimization @Matt_Siltala
  19. San Francisco | August 13–17, 2012 | #sessfAnother benefit of ……LINKS! @Matt_Siltala
  20. San Francisco | August 13–17, 2012 | #sessfto help SEO efforts? @Matt_Siltala
  21. San Francisco | August 13–17, 2012 | #sessf to help SEO efforts?• Case Study Handout @Matt_Siltala
  22. San Francisco | August 13–17, 2012 | #sessfDoes When You PinMatter? @Matt_Siltala
  23. San Francisco | August 13–17, 2012 | #sessf Wise Advice• My dad use to say, “Son, my job is to make sure you’re useful.” And this is how I look at graphics designed for Pinterest. They have to be useful. The audience loves instruction, DIY, How To’s, etc. @Matt_Siltala
  24. San Francisco | August 13–17, 2012 | #sessfPinterest Tools• Tools can help you figure out what people want to learn about.• Here are a few: @Matt_Siltala
  25. San Francisco | August 13–17, 2012 | #sessfPinterest Real Time “Alerts”• PinAlerts - http://pinalerts.com @Matt_Siltala
  26. San Francisco | August 13–17, 2012 | #sessfPinterest Real Time “Alerts” @Matt_Siltala
  27. San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest• Pinerly - http://pinerly.com/pinalytics @Matt_Siltala
  28. San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest @Matt_Siltala
  29. San Francisco | August 13–17, 2012 | #sessfPinterest Analytics Toolsfully integrated analytics platform for Pinterest @Matt_Siltala
  30. San Francisco | August 13–17, 2012 | #sessfPinterest Competitive Intel & Research• Repinly - http://www.repinly.com/• Find Influencers• See Trends @Matt_Siltala
  31. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  32. San Francisco | August 13–17, 2012 | #sessfPinterest User Toolstools for finding out how powerful a Pinterest user is: • PinReach - http://www.pinreach.com/ • PinPuff - http://pinpuff.com/ @Matt_Siltala
  33. San Francisco | August 13–17, 2012 | #sessfOther Super Cool Pinterest Facts and Tricks• If you haven’t already heard...this is the place to find out if anyone is pinning anything from your site...or your competitor’s site. :)http://pinterest.com/source/YOURWEBSITE.COM @Matt_Siltala
  34. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  35. San Francisco | August 13–17, 2012 | #sessfHOMERUN! @Matt_Siltala
  36. San Francisco | August 13–17, 2012 | #sessfSTRIKE OUT! @Matt_Siltala
  37. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  38. San Francisco | August 13–17, 2012 | #sessfBonus Case Study: Can Help Make the Sell @Matt_Siltala
  39. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  40. San Francisco | August 13–17, 2012 | #sessf @Matt_Siltala
  41. San Francisco | August 13–17, 2012 | #sessfResults: (so far from this campaign) $7,800 in sales • Toppers • Mattress Covers • 15.6 min avg. visitor @Matt_Siltala
  42. San Francisco | August 13–17, 2012 | #sessfis POWERFUL @Matt_Siltala
  43. The Effect 2012The Effects of Pinterest On BusinessMatt SiltalaAvalaunch MediaPresident Thank YouSan Francisco| August 13–17

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