Presentation given during SMX Advanced Local Advantage where I presented on advanced content strategies for SEO. Content focus is on Local.

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COMPARE

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32. TELL STORIES ABOUT YOUR NEIGHBORHOOD
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49. www.yourbrand.com/
www.yourbrand.com/locations
www.yourbrand.com/locations/state
www.yourbrand.com/locations/state/city
www.yourbrand.com/locations/state/city/neighborhood
@Matt_Siltala

50. Influencers are social media celebrities who have
thousands of loyal and engaged followers.
They span a broad range of categories, lifestyles,
platforms and audiences, which enables them to
communicate with very tailored niches of followers.
These followers perceive influencers as friends and role
models and are loyal to them. Thus, influencer content
can be highly engaging and impactful.
@Matt_Siltala

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56. of consumers rely on social media to inform
their purchasing decisions. (ODM)74%
of consumers trust peer recommendations.
(Nielsen)90%
of consumers rely on social media to inform
their purchasing decisions. (ODM)70%
higher rate of conversion on offers shared by trusted
advocates than offers sent by brands. (Zuberance)4x-10x
of purchasing decisions are primarily influenced by word-of-
mouth recommendation (McKinsey)20%-50%
@Matt_Siltala

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