3. Before we begin
Those with mental health issues or
medical conditions should refrain from
participation of the exercises
This is not a lecture in neuroscience
IEMT is a complementary therapy
4. What we are covering
The different types of memory
Belief systems
Mind tricks and perspective
Memory and time
Memory Sub-modalities
IEMT and it’s applications
6. Client Work
Specialise in social anxiety
Trauma recovery
Helping people to become productive
IEMT Training
7. So why I Do I These Talks?
Because people are in pain, and they don’t have to be.
The NHS provides amazing services, however waiting
lists can be long.
By learning and applying these techniques, it can
radically improve your quality of life
Put you into a position of control
8. My own personal mission
Hopefully some of what I share can be of help.
I want to teach these skills to as many people as
possible
So people can lead a life with less pain and more
enjoyment
9. Past success stories
A guy went for an “embarrassing” GP appointment and had
an early prostate cancer diagnosis.
A women finally let go her past marriage, met a new
partner and they are expecting their first child
A guy spoke with his brother for the first time in 8 years
A women passed her driving test after 15 previous attempts
Plus so many more
10. The 4 exercises we are doing
Reduce the impact of a troublesome memory
Help to resolve a ruminating memory/issue
Reprocess a upsetting memory
Reduce an unwanted emotion
14. Sensory Memory
Stimulus from the outside world
Sights, sounds, tastes etc
Huge amount of data to process
Most is lost or not remembered
Things of importance are passed
to short term memory
15. Short Term Memory (STM)
Also known as working memory
STM takes sensory information
and links it to something in long
term memory (smell of your
favourite food or bad drink)
Information is stored for about 20
seconds and it can hold 5-9 items
16. Short Term Memory (STM)
It is like the display on your
computer screen. Documents
and web browsers.
This information is then
processed and then passed to
long term memory (LTM) to be
stored, or it is forgotten.
17. Short Term Memory (STM)
Certain information is more likely to
be passed to LTM. Content seen as
important or of potential threat.
Other information you can rehearse,
such as revising for exams.
This rehearsal and committing to
LTM process is called memory
consolidation.
19. Long Term Memory – Implicit
Implicit means you can
not consciously access
them
This emotional
conditioning and motor
skills
There is no emotional
connection to them
20. Long Term Memory – Explicit
Explicit memories can be
consciously recalled
There are two types,
episodic and semantic.
21. Long Term Memory – Semantic
General knowledge and
non-personal
information.
Numbers, colours,
countries etc
You can recall them, but
there is no emotional
connection.
22. Long Term Memory – Episodic
These are your life
defining moments
Getting married
Graduating
You can recall them and
you have an emotional
connection.
24. Amygdala
Almond shaped
FEAR
Regulation of emotions
Encodes sensory information
The more emotion/arousal/stress, the more sensory
information is encoded.
25. Hippocampus
Greek for seahorse
It is responsible for putting
a date stamp on memory
It holds onto the memory
for a while, before passing
it onto long term storage
Increased levels of
stress/emotion/arousal
impairs its function.
27. A nice memory
Encoded and stored with a
date stamp in ok detail.
Available for you to
reconstruct whenever you
want to think about the
event.
Usually a picture and
objective (looking at event)
You will also be aware that
this is an event from your
past.
28. What is a traumatic memory?
May be in rich detail, a
movie and subjective
A time stamp may not be
encoded
You may not be aware
that this in the past and
over with.
29. What is a traumatic memory?
As a result your brain will be working as though the
event is about to happen again now.
You will be aware that you are on “red alert” and that
you will react suddenly to “cues” or “triggers” that are
possible reminders of the traumatic event.
People can seem always “on edge”, nervous, shy and
always under threat.
31. Minimised Windows
A traumatic memory can be considered as a
minimised window on your computer
It is there, not filed away properly
Can be easily open by triggers
Can cause flashbacks and intrusive thoughts, like
pop ups.
33. So Why Do We Have Memory?
To keep us alive and away from danger
We remember what we have learned, especially if
it is a threat to our safety
So we know how to act, feel and respond to stimuli
and our surrounding.
34. Early Development
Our formative years are
aprox 4-12 years old.
We are building up our
store house of long
term memories.
We create our maps of
how to react to
situations.
35. Initial Sensitising Event (ISE)
When we experience things for
the first time (ISE) often high
emotion (can lead to not being
processed properly)
It is like clicking on an advert
online. We then get targeted
with similar information.
38. Problems in the Present
What you learned as a child was relevant when you
were young, however not so much now.
These irrational fears are cognitive dissonance
What’s wrong with me? It causes massive
frustration
42. Solutions
Counselling to try and understand the issue (NHS)
CBT to reinterpret what is being processed (NHS)
Exposure therapy to the stimuli (NHS)
Alcohol and drugs for courage
Intervention work including NLP, Hypnosis and IEMT
Training in the skill set
44. Mind Tricks
Is seeing really believing?
What if we see things incorrectly
Or if we all see things differently?
We are seeing our experiences, not just
what is there
49. So why it is important to know?
Because as humans, we try to make
meaning out of things.
However, most things are random,
you have no control and there isn’t
any meaning to it.
52. Is Time Moving More Quickly?
Three theories are;
David Icke says “We are living in a vortex that is
controlled by our reptilian overlords and it is simply
speeding up”
That we review time at certain points and see a year as
a percentage
We are simply creating less long term memories as we
age
59. A year as a %
When you are 10, 1 year is 10% of your life
When you are 50, 1 year is 2% of your life
We think of a year at two points in time: NYE and
birthdays
60. Less Long Term Memories
Another theory is that we are producing less long term
memories
We tend to live rather routine lives and therefore don’t
create as many long term memories as when we were
young
Be creating more, it would make time seem longer in
retrospect
63. Make Nice Long Term Memories
Do things that are different
Has elevated emotion (excitement, pushing
boundaries)
Also work to reduce your anxiety so you can be more
present
Put the phone away and engage with the sensory
information
64. What Does All This Mean?
If our memories are not accurate
And we are the people we are because of our memories
Then we can consciously access these life defining
moments and reprocess them
Which allows us to make decisions in the present based
on evidence, not emotion or past associations.
Reduce our stress and anxiety levels and live a happier life
65. Create great change
By learning and applying these tools to old
memories you can start to break down
patterns and beliefs.
See it as an opportunity to change your
actions!
Reduced emotions + action = massive change
66. Are you 180 Degrees Out?
From my experience I have found that a lot of people
are 180 degrees out when trying to solve problems
People who live in the past
People who live in the future
People who are trying hard to be “present”
All are escapism
67. Positive Personal Development
To actively work on past negative memories and
emotions
Whilst constantly adding new long term memories.
Choose a direction in life, use IEMT on blockages
Carefully monitor yourself so you can measure the
changes
68. The 3 ways to change memory
You can manually reduce the sensory
information
You can manually introduce a time
stamp and extra content
You can reprocess it using IEMT
69. What is a Memory?
Sensory info
Time stamp
Kinesthetic
Understanding
70. Submodalities (sensory info)
Is the picture black and white or colour?
Is the picture near or far?
Is the picture 2D or 3D?
Is it a still picture or a movie?
Is it associated (you see it through your own eyes)
or dissociated (you see yourself in the picture?
Does it have sound?
71. Exercise Part 1
Work with someone and ask them to think of a troublesome memory.
Ask them;
Is it a picture or a movie?
Does it have sound?
It is subjective or objective?
Is it near or far away?
Out of 10, how strong is the emotion?
72. Exercise Part 2
Now begin to change the submodalities.
Picture or a movie? Change it
Does it have sound? Make it quieter or louder
It is subjective or objective? Change it
Distance? Move it closer and further away
Out of 10, how strong is the emotion? Observe
73. Submodality Work
If your memory is a movie, associated, bright, close
and with sound
It will have a much higher emotional impact (0/10)
At home you can experiment with your own
submodalities to lessen the emotional impact
Make sure to record things and what progress you
make
75. Ruminating Memory/Decision
We often ruminate on memories such as:
Leaving a job/not taking a job
Leaving a partner/staying in a relationship
Not going to university
Saying the wrong thing to someone
I wish I had done something different
We imagine what we missed out on
76. Ruminating Memory/issue
Memories that we ruminate tend to start in the same
place, build up to a climax and then stop.
Then then loop and start at the same point again.
Thinking about something does not help! People often
go “internal” and problems worsen.
Instead, we need to create an exit and put it in it’s
place in time.
93. Your Turn
With a partner, ask them if they ruminate on a memory
or decision.
Asked them what positive things they did afterwards in
time blocks (not consequences of the issue)
Keep adding time and content until you reach the
present day
Then ask when they think of the memory now, what is it
like?
96. IEMT (Intergral Eye Movement Therapy)
Emotional imprinting occurs when a person
lays down a new kinesthetic response to an
experience. This teaches the person how to
feel about certain things.
IEMT addresses and resolves the question,
"how did this person learn to feel this way
about this thing?"
97. Changing Perception & IEMT
IEMT allows the client to observe life
defining moments from the perspective
of who they are today
The emotional connection, significance
and visual recall all tend to diminish
and have predictable outcomes.
98. Exercise – Memory 1
With a partner, ask them if they have a negative
memory
Ask them for a label e.g. The school yard
Ask if it is a picture or a movie
Ask if it is a subjective or objective
How clear and in focus is it
Out of 10, how strong is the emotion
100. Predictable Outcomes
The memory is harder to retrieve
Movies turn into a picture, or at least broken up
Pictures are harder to get, seem faded out
The memory seems further away
The emotion level drops
The memory loses significance
102. Exercise – Memory 2
Ask them for a label e.g. The school yard
Ask if it is a picture or a movie
Ask if it is a subjective or objective
How clear and in focus is it
Out of 10, how strong is the emotion
Move the eyes x 6
Recalibrate
Hold what is left - Move the eyes again x 6
103. Finding the Imprint
IEMT does NOT work on emotion
It does however use emotion to locate the
imprint, which you then use the IEMT
process on
This can be used for anticipatory events, such
as job interviews, presentations, going on a
date etc. Or just unwanted emotions!
104. Unwanted emotions
Anxiety and stress are not real emotions,
they are an overstimulation of the nervous
system.
Instead, good emotions to use are; guilt,
regret, anger, frustration.
We often have guilt and anger cycles.
Always anxious!
105. Exercise
With a partner, ask;
Do you have an unwanted feeling about an upcoming
event?
How strong is the emotion when you think of it? ( /10)
How familiar is this feeling?
When was the first time you can remember feeling this
way?
Allow them to locate the memory, then move the eyes
106. Result
When you now think of the upcoming event
It should seem less scary
More manageable
You should be able to think about what you can do
And it should be less overwhelming
107. Can I Do This on Myself?
To get the best results I recommend you work with a
certified IEMT Practitioner.
Failing that, teach someone what to do to you.
108. Why I Love IEMT
Having used different therapy models, I just love the
way IEMT works
It is content free, which means you DO NOT talk
about the content, just the structure
It works with most of the people, most of the time
109. IEMT Training
I run 2-3 trainings per year in London
I get 2 types of people attending;
Those who are therapists and want to add to their
skills, or want to get into therapy
Those who just want to work on themselves
110. IEMT Training
Next training is 14th and 15th September in London
Limited to 14 people
No prerequisites required
Price is £397
However I will offer you this course for £297
111. Private Sessions
I offer in person sessions from my clinic in London
Bridge
Also sessions online
I see people for 2 – 3 sessions max
Anxiety, trauma, PTSD, emotional problems
I basically “Marie Kondo” your head
112. Thank you
Thank you for your time
I hope you enjoyed the talk and got some useful
information
I hope to see you again for future talks and
presentations
Please do rate and give feedback for this event
113. Keep in Contact
Facebook: Themattkendall
LinkedIn: Matt Kendall
YouTube: The Matt Kendall
Email: matt@iemtacademy.com