This talk is to help you to understand more about how
memory works and how it can be changed
This is not a lecture on neuroscience
We will be doing several exercises where you will get to
try out the techniques yourself
Please keep things content free
First came across NLP and Hypnosis in 2002
Met a hypnotist and went for several sessions
Trained with many different people and
In 2007 I came across IEMT
Specialise in social anxiety (mainly dating world)
Help people to recover from trauma
Removing and reprocessing past experiences, to give
people great control over the present
My main focus is now training therapists, coaches and
people who just want to work on themselves, in IEMT
(Integral Eye Movement Therapy)
Common Myths About Memory
We record everything like a blackbox recorder (we
That memory is factually correct (it isn’t. it is
simply a subjective experience) Eyes only do 10% of
seeing, the rest is made up by the brain.
That traumatising memories can not be changed
Common Myths About Memory
That our brains work like a computer and filing
system (they don’t. In fact memories change
slightly every time you access them. Also the
emotional state you are in once accessing
memories will have a large impact upon them)
Memories fade over time (this is not always the
case, especially for traumatic or sensitising events)
So Why Do We Have Memory?
To keep us alive
We remember what we have learned, especially if
it is a threat to our safety
The brain is a streamlined processor, without
remembering how to feel and act, it would just be
to much information to process
Our formative years are approximately 4-12 years
We experience situations both directly and
This lays the basis of our beliefs and character
Problems in the Present
What you learned as a child was relevant when you
were young, however not so much now. Unless
updated, memories stay the same as the time of
You want to do something but you get a gut reaction or
negative feelings, although you know it is nonsense
These irrational fears are cognitive dissonance
What’s wrong with me? It causes massive frustration
Counselling to try and understand the issue
CBT to reinterpret what is being processed
Exposure therapy to the stimuli
Alcohol and drugs for courage
Intervention work including NLP, Hypnosis and IEMT
Training in the skill set
Is Time Moving More Quickly?
These songs are 20 years old;
"Spice Up Your Life" - Spice Girls
"MMMbop" - Hanson
"Everybody (Backstreet's Back)" - Backstreet Boys
"I'll Be Missing You" - Puff Daddy and Faith Evans ft. 112
"Around the World" - Daft Punk
Make Time Seem Longer
When you are 10, 1 year is 10% of your life
When you are 50, 1 year is 2% of your life
This has been the theory for a long time, however
more recent research indicates that time is just a
perception and it is measured in long term memories
that have been created.
Long Term Memory
Creating a long term memory is a chemical process
They are more likely to occur when there is high levels
of emotion and has novelty value (something different
than normal) both positive and negative
Wedding day, being mugged, getting a job, being fired,
losing your virginity, first time you were in love etc
Good Mental Health
I personally believe the best way to good mental health is...
To actively work on past negative memories and emotions
Whilst constantly adding new long term memories.
Also, when working on negative memories, you need to be
clear on the experience so you can measure the changes
Is the picture black and white or colour?
Is the picture near or far?
Is the picture 2D or 3D?
Is it a still picture or a movie?
Is it associated (you see it through your own eyes)
or dissociated (you see yourself in the picture?
Is it focussed or defocussed?
Is it bright or dim?
Is it in the centre of your field of vision or off to one side?
Is it clear or grainy?
Is it solid or transparent?
Is it framed or panoramic?
Exercise Part 1
Work with someone and ask them to think of a
Is it a picture or a movie?
Does it have sound?
It is subjective or objective?
Is it in focus?
Out of 10, how strong is the emotion?
Exercise Part 2
Now begin to change the submodalities.
Picture or a movie? Change it
Does it have sound? Make it quieter or louder
It is subjective or objective? Change it
Is it in focus? Change it
Out of 10, how strong is the emotion? Observe
If your memory is a movie, associated, bright, close
and with sound
It will have a much higher emotional impact (0/10)
At home you can experiment with your own
submodalities to lessen the emotional impact
Make sure to record things and what progress you
Memories that we ruminate tend to start in the same
place, build up to a climax and then stop.
Then then loop and start at the same point again.
Thinking about something does not help! People often
go “internal” and problems worsen.
Instead, we need to create an exit
We Achieve This by Adding Time
With a partner, ask them if they ruminate on a
Asked them what happened afterwards in time blocks
Keep adding time and content until you reach the
Then ask when they think of the memory now, what is
Day Week Month Year Year Year
Every time you access a memory, it changes it slightly
The mood or state that you are in when you access it,
will have a large impact
By adding in time and/or content, it changes how it is
accessed (like scratching a CD)
One simple trick is to hold a negative memory and
start moving, dancing or listening to music
Escape a Negative Memory Quickly
Often we will experience a negative memory or
experience when we are out
These can spiral into panic attacks
One thing you can do, is to practice mindfulness.
Simply start saying what is around you. Bring your
attention outwards, instead of inwards
The Brain Left Right
Here and Now
Short Term Memory
Long Term Memory
Therapy vs Changework
You can not therapy your way out of a problem, it also takes
Often counselling/talking therapy fails to produce results
as where the problem is located, it is in a different place to
where your speech centres are.
People can find it easier to express pain through art, music
and singing rather than talking about it
Talking about issues can also cause re-traumatisation
How IEMT Works
IEMT (Integral Eye Movement Therapy) works by
getting the hemispheres to communicate with one
By getting someone to locate a negative memory in the
right hemisphere, and then engaging the left
hemisphere, the brain processes the memory in terms
of significance to the present
Memory is encoded at time of exposure and doesn’t age
My favourite film growing up was Terminator 2. When I
think of it, I am remembering what it was like watching it
when I was 13
I watched it again recently, and it seemed rubbish.
The film had not changed, I had. When you change the way
you observe something, the thing you observe changes.
Using the Eyes to Access the Brain
Our eyes are connected directly to the brain
We can use the eyes to tell what is happening
When you think of a memory, your eyes literally locate
By holding the memory and moving the eyes, you
cause bilateral stimulation
With a partner, ask them if they have a negative
Ask them for a label e.g. The school yard
Ask if it is a picture or a movie
Ask if it is a subjective or objective
How clear and in focus is it
Out of 10, how strong is the emotion
The memory is harder to retrieve
Movies turn into a picture, or at least broken up
Pictures are harder to get, seem faded out
The memory seems further away
The emotion level drops
The memory loses significance
Finding the ISE
IEMT does NOT work on emotion
It does however use emotion to locate the ISE, which
you then use the IEMT process on
This can be used for anticipatory events, such as job
interviews, presentations, going on a date etc
With a partner, ask;
Do you have an upcoming event that you are anxious
or concerned about?
How strong is the emotion when you think of it?
How familiar is this feeling?
When was the first time you can remember feeling this
Allow them to locate the memory, then move the eyes
When you now think of the upcoming event
It should seem less scary
You should be able to think about what you can do
And it should be less overwhelming
Can I Do This on Myself?
Yes, sort of
First of work through the questions, either for a single
negative memory or to locate the ISE
Hold your jaw, move your eyes
Do NOT do it into a mirror. You will trip yourself out!
Why I Love IEMT
Having used different therapy models, I just love the
way IEMT works
My clients say it is like doing hundreds of hours of
therapy in literally seconds
It is content free, which means you DO NOT talk
about the content, just the structure
It works with most of the people, most of the time
I run 2-3 trainings per year in London
I get 3 types of people attending;
Those who want to get into therapy
Those who are therapists and want to add to their
Those who just want to work on themselves
It is a 2 day training, the next one will probably be in
Thank you for your time
I hope you enjoyed the talk and got some useful
I hope to see you again for future talks and
Please remember to review this on Funzing
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