The Chinese demand for luxury goods is immense. It is creating a unique, dynamic and rich digital luxury retailing environment.
This report looks at the growth of the global and Chinese markets for luxury goods. We estimate the size of the Chinese online luxury goods market. We then discuss what is responsible for creating China’s over-sized online luxury market, and the motivations of different customer segments.
This report will be of use to those interested in the luxury goods markets, Chinese retail and digital marketers generally.