This presentation is for home owners who are thinking about selling their home, and are interested in working with an agent who will demystify the process of listing and selling your home.

1. MattHeisler
SERVING METROWEST FAMILIES SINCE 2003
PREPARING FOR A SUCCESSFUL HOME SALE

2. About this templateWelcome
Welcome
I realize that you have a choice when hiring an agent to help you sell
your home and truly appreciate the opportunity to present my proven
approach and the results I’ve achieved for my clients. As your agent,
there are several services you can expect me to provide, including:
• Accurately pricing your home.
• Enhancing the perceived - and real - value of your home, enabling
you to command a higher asking price.
• Providing unmatched marketing including professional staging,
photography, video and facebook marketing.
• Securing a qualified buyer within your specific time frame.
• Helping you avoid the two main reasons sales fall apart - low
lender’s appraisals and problems with the home inspection.
Regardless of the price of your home, when you hire me as your
Realtor, both you - and your home - will be prepared for a successful
sale.
Warm Regards,
Matt Heisler
Matt Heisler
Broker/Owner

3. About this templateAbout Matt
From the beginning of his real estate career, Matt has had a singular
focus on making sure his clients make the most educated decision
possible. Real estate transactions, with more data available than ever
before, is no longer a mysterious process, at least, it shouldn’t be!
Although Matt has helped many people out of difficult situations over
the years, what he is most proud of is giving his customers the
information so that they are “experts” in the selling of their own home,
and don’t have to rely on gut feel for what works, what doesn’t work,
and what should be done next. His “straight talk” minimizes the
emotional turmoil that can often come with selling your most treasured
item - your Home!
In addition to growing his customers knowledge, Matt has developed a
home valuation model which helps him price homes for sale and
purchase, to help sellers move quickly and maximize value, and
de-risking things for home buyers.
Matt Heisler graduated from Algonquin Regional and then matriculated
from Vanderbilt University. He has lived in Metrowest since 1976. He
currently resides in Southborough with his wife and 3 children, Jake,
Katrina, and Fiorella

4. About this templateMatt’s Track Record Of Success
Matt Heisler
(44 Days)
All Agents
(70 Days)
My pricing methodology is more
accurate than the average agent. This
allows me to homes 34% faster than the
average agent in this area.
*Statistically sampled data from MLS, sales
averaged over 6 years.

5. About this templateMatt’s Track Record Of Success
KW
CBRB
Matt
Heisler
Matt sells 334%+ more than the local average
KW agent annually, and 181% more than the
average Coldwell-Banker agent.*
*Data from MLS, sales averaged over 6 years.

6. About this templateTestimonials
Our home was on the market for 5 months and we
didn't receive an offer. We took it off for the holidays,
intending to re-list in early spring, and several realtors
reached out to us claiming to specialize in selling "stale"
properties. We picked 4 of them to meet with, then
found Matt's blog which was up to date and contained
useful information on our and surrounding towns. We
decided to list with Matt. Our home was re-listed on a
Friday, the open house was Sunday, and we had 3
offers by Monday. We closed a few weeks later without
any issues. Matt was a great throughout partner during
the negotiations. Throughout the closing process Matt
was very helpful, providing useful information about
Radon testing (we had to install a mitigation system),
greater referrals for services we needed, and sending
us friendly reminders about the many things that need
to be done before closing. Matt is a professional whose
practical, no B.S. demeanor makes him effective and a
pleasure to work with.
.
-Dr. Mark Tarantan
Matt is awesome to work with. He has helped us buy
two homes and sell another over the course of the last
few years. He is one of the hardest working realtors with
whom I have ever dealt and responds to any
communications in lightning speed -- even if you are
just asking a minor, unimportant question where time is
not of the essence. He is great at helping you stage
your home for sale, and even better at helping you
determine the pros and cons of houses you
considering. He is always looking out for his clients' best
interests. He is fair and honest and I would recommend
him to anyone.
-Matt Falcone

7. About this templateTestimonials
Matt was a pleasure to work with. He is a true
professional, always honest and extremely
knowledgeable about the market. He goes above and
beyond to ensure that all our questions and concerns
are addressed right away. He is always available which
gives us a great sense of comfort. Matt is a long time
local and has a great network of resources for all types
of repairs, contractors, Real Estate lawyers etc. Lastly,
Matt is a wonderful person and he truly cares about his
clients and works very hard for them. I would
recommend Matt to anyone and everyone in need of an
agent.
-Cynthia Perregaux
We lived in Southborough for 4 years, and Matt assisted
us both with the purchase of our house when we
moved to Southborough from New York, and with the
sale of our house when we moved from Southborough.
- Matt's in-depth, personal knowledge of Southborough
and the history of the neighborhoods helped us
understand the pros and cons of each house.
- Matt took a personal interest in helping us find the
right house for our family. He gave us honest, practical
advice at every step, and he was always available
(within a couple of hours, at the most) to answer our
questions.
- Matt's understanding of the market direction and
seasonal timing, and his detailed research of comps on
the market, gave us important insight on whether
houses were overpriced or underpriced. He also gave
us important, practical advice during the negotiation
process, which helped us close the deals amicably, and
at the right price.
In a market like Southborough, where every house is
different, it's important to have a strong real estate
agent. We were very happy with every aspect of Matt's
support, and strongly recommend him to anyone
buying or selling a house in metrowest Mass
.
-John Zearfoss
Matt recently sold our house in Shrewsbury. His
knowledge of the current market and the area were
instrumental in finding the right buyer. Matt handled all
the details with such professionalism it enabled us to
move smoothly through the selling process with
minimal stress. He was always available and in
communication with us keeping us appraised of events
so we could make critical decisions as needed. We're
in the process of looking for a new house, we wouldn't
use anyone else!
-John Cosimini

8. About this templateHow Homes Sell
Understanding How Buyers Evaluate Homes
The marketing I will do to promote your home has only one purpose -to increase
awareness among potential buyers leading to in-person showings. Once buyers
reach your front door, the job of marketing is over.
Your home must now compete with other homes in two areas;
Features and Price.
If your home has more features that appeal to buyers - or your home is priced
lower than comparable homes - your home will stand out as the better value.
Conversely, if your home lacks the features that potential buyers desire, your
only option is to compete on price.
To be effective, your home should stand out as one of the top two to three best
values in your immediate market place.
Poor Marketing
results in less foot
traffic and lower sale
prices than might
otherwise receive!

9. About this templatePrice
PRICING YOUR HOME FOR A SUCCESSFUL SALE
Pricing your home accurately is the most effective way to
ensure a successful sale. Allow me to repeat that - pricing your
home accurately is the most effective way to ensure a
successful sale.
No amount of marketing can sell an overpriced home.
Many sellers are tempted to list their home with the agent who
quotes the highest price.
Please keep in mind, the agent doesn’t set the price, the seller
doesn’t set the price - the market will set the price, or value,
for your home.
Factors that Influence Market Value
• Supply & Demand
• Economic Conditions
• Asking & Selling Prices of Competing Homes
• Your Home’s Condition
• Buyer’s Perception of Your Home
Factors with Little or No Influence on
Market Value
• The Price the Seller Paid for the House
• The Seller’s Expected Net Proceeds
• The Amount Spent on Improvements

10. About this templateCondition
PREPARING YOUR HOME FOR A SUCCESSFUL SALE
Together, we will review the condition of your home and discuss any
potential “deal killers” that are likely to come up at inspection.
Although I am not a home inspector, I have become very good at
seeing a home through their eyes and can often help you understand
how many issues will be framed by the buyer during the purchase
process.
Discovering and repairing problems early in the marketing process
places you in control, eliminating the stress of making repairs on the
buyer’s schedule. Having your house in move-in condition also helps
you avoid delays in closing and demonstrates to buyers, agents and
the buyer’s home inspector that your house has been very well
maintained. We want buyers to focus on how they would live in your
home - not what they would have to repair.
Additionally, your house will stand out from the competition as a
better value and command a higher price.
If required, I will also recommend trustworthy, professional
contractors to address any repairs that are needed. We focus on
repairs that are likely to have the biggest impact on your sale price..
You have the ability to command a higher asking price, and
substantiate it, when your home is in top condition.
In a Maritz Research poll,
63% of buyers responded
that they would pay more
for a house that is move-in
ready.

11. About this templateStaging
HOME STAGING
Once we have had your home inspected and made the necessary
repairs we will focus on presentation. You will only get one
opportunity to make a positive first impression with potential buyers.
Well staged homes look better, photograph better, show better and
sell faster than non-staged homes.
I partner with experienced, professional stagers, who tackle projects
big and small. We will discuss if your home is a good candidate for
staging, and what the next steps there might be.
Home staging is not decorating. Decorating appeals to the person
living in the house; staging is positioning the home to appeal to the
psychological needs of buyers by creating a series of impressions that
build an emotional connection to help buyers imagine living in the
home. Many agents will overlook the presentation of your home and
push for price reductions even when simpler, more cost effective
options are available through staging..
An AOL Money & Finance poll
revealed that 87% of
respondents said home
presentation makes the
difference in most sales..

12. About this templateMarketing
MARKETING YOUR HOME FOR A SUCCESSFUL SALE
Your home is now priced accurately and looks great.
Let’s show it off!
The marketing of your home will reflect an established history of how
buyers search for, and purchase, homes.
• 95% of buyers use the Internet during their home search.
• 95% of all home sales in Massachusetts are co-brokered. This means
there is a listing agent who represents you, the seller, and
another agent who represents the buyer of your home. As a result,
marketing to Realtors® is our most productive activity.
• The most effective way to get the attention of productive agents
and buyers is through accurate pricing and great photography.

13. About this templateMarketing
PROFESSIONAL PHOTOGRAPHY
When we are ready,I will pay to have your home photographed
by a professional photographer, and have the floor plan
measured and diagramed.
With 95% of buyers using the Internet to search for homes,
professional photography is essential to any comprehensive
marketing plan.
More people will view your home online than will ever visit it
personally. Getting, and holding, their attention online with
professional photography is one way to increase the probability
of an in-person showing.
“Buyers perceive homes with professional photography to be
worth, on average, 12% more than the actual price.”
-The Wall Street Journal
In our area, less than 50% of
all homes are marketed with
professional photos. Less
than 25% have virtual tours,
and only 10% include on-line
floor plans.

14. About this templateMarketing
INTERNET MARKETING
Your home will be listed on the “big 3” Zillow,
Trulia, and Realtor.com, Features of your listing
include:
● Up to 25 oversized photos
● Detailed descriptions of your home.
● Interactive maps
● Open house notices
● Lead generation forms for potential buyers
● Hundreds of additional websites will also
feature your listing.

15. About this templateMarketing
INTERNET MARKETING
Your home will be featured on our Heisler &
Mattson Properties web site where it can be seen
by thousands of daily visitors.
Additionally, all open houses are promoted on
our web site, increasing the exposure of your
home.
Did you know? Heisler & Mattson Properties main
website generates over 250,000 hits a year, far
more than the average local real estate website.
.

16. About this templateMarketing
SOCIAL MEDIA MARKETING
Your home will also be marketed on Facebook,
the world’s leading social media site.
I will market your home using several proven
approaches, including highly-targeted ads.
Facebook represents an opportunity to reach
tens of thousands of local MA residents on a site
where they already spend a lot of time.
Very few agents are using facebook at this time,
but it can be a powerful tool to help your home
generate buzz.

17. About this templateSERVICE
WHAT ELSE YOU CAN EXPECT FROM ME
In addition to the services we’ve covered, you can
expect me to provide the following:
• Attentive one-on-one service. The responsibility of
managing the sale of your home is never passed off to
other agents or assistants. I book each showing
personally to ensure your home is presented properly
and to gather valuable feedback.
• Regular communications regarding every aspect of
my efforts and the results of those efforts as well as
any changes in the market, including new listings, price
changes of competing homes, sales and how we
should re-position your property to remain competitive.
• Assistance negotiating offers and preparing contracts.
• Attending the closing to ensure all contract provisions
have been met and that you are fully satisfied with the
results of your sale.
.

18. About this templateTHANK YOU
Thank you for the privilege and opportunity to work with you.
As always, feel free to call me if you have any questions. I
look forward to meeting with you and helping you achieve a
successful sale.
Matt Heisler
Owner/Broker
Heisler & Mattson Properties
182 Turnpike Road, STE 209
Westborough, MA 01581
Office:508-366-6848
Cell: 617-755-3190
matt_heisler@heislerandmattson.com
http://heislerandmattson.com
.
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19. Credits
Special thanks to SlidesCarnival who made and released the Presentation template for free