1.
PERSONAL BRAND EXPLORATION
Your Name
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2.
My name is Mateo Ilic Vigil. I was born and
raised in Santiago, Chile. Since I was young, I
have always had a passion for the gaming
world, but I was often told that games will never
amount to anything great in my life. After turning
21 I decided to study abroad at Full Sail
University in Sports and Marketing Media. Today
I'm following a dream that will lead me to be the
Pioneer in a world where Sports and E-sports
can co-exist on the same stage. Where
“Gamers” can feel proud of themselves just like
real athletes do after winning in the Olympics.
IDENTITY
Picture of You
Goes Here

3.
PROFESSION
Potential Job Titles:
• Sports/Esports head of Branding
• Sports/Esports head of Marketing
• Sports/Esports event
management
The Hero Archetype - I’m a firm
believer that nothing in life is free, to
be great you must work the part, I
am competitive, energetic, and
Determined.
“Only those who persevere through
the toughest tasks will claim the
spoils of victory”.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4.
[My TA would be company recruiters in companies where I can grow]
TARGET AUDIENCE
Lindsey Morris
Outreach Plan:
• First of course I must finish my Full Sail education to
build up my resume.
• The initial approach should be contacting Lindsey on
LinkedIn.
• After connecting through LinkedIn. I think that meeting
her in person would be the way to follow up, it would be
a smooth way to set up an interview
PROFILE
PICTURE
Recruiter at Walt Disney
Company
Taylor Monti
Outreach Plan:
• Complete a LinkedIn Marketing and branding course.
• As usual, my first thought is through LinkedIn.
• After graduating in 2024 I will try for an internship at
ESPN with Taylor.
PROFILE
PICTURE
Talent Acquisition at ESPN
Paul Foster Outreach Plan:
• I will Participate in at least one Full Sail Armada Esports
event.
• I have known Paul for over 2 years thanks to my
family’s network, I can reach to him directly by phone.
• I am planning on working with him in the future, but first
I need to get y degree and get some work experience..
PROFILE
PICTURE
CEO of global Esports
Federation

5.
GOALS
Short Term:
• Get an Internship in a big company in the Area of
Marketing and event management.
.
Mid Term:
• Work at GEF which shares the same ideas that I
have about Esports and Sports.
Long Term:
• Make my own Company about Esports and gaming

6.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
s
Bilingual
SOFT
HARD
Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Leadership Novice / Adept / Expert
Marketing skills
SOFT
HARD
Novice / Adept / Expert
Computer skills Novice / Adept / Expert
Organizational know-how Novice / Adept / Expert
Problem-solving abilities Novice / Adept / Expert

7.
I wish to assist Latin American owned
and operated companies in promoting
gaming on the global stage by
addressing the issue of esports being
separate from traditional sports and
promoting the idea of them coexisting.
PROMISE

8.
CREDENTIALS
Work Experience:
• 4-month Internship at Orlando City SC
team of marketing
• Member of the Armada community (E-
sports) at Full-sail University
Education:
• Highschool diploma, Colegio Cumbres
de Chile
• 2 years of business studies in
Universidad del Desarrollo de chile
• Sports and Marketing Media, B.S., Full Sail University (April 2024)
Leadership roles: Head of my team in
many classes here at full-sail

9.
COMPETITION
Angel Pagan
Industry Experience:
• none
Education:
• CDA technical education
• High basic high voltage certification
• High school diploma
Leadership Experience:
none
Skills and Proficiencies:
• Public speaking
• Microsoft software
• Instructing
Mateo Ilic
Overall Online Presence:
40/100
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• High-school diploma
• 2 years of business school
• Sports and Marketing Media Degree ( 2024)
Leadership Experience:
• Very few, mostly at college where I had to be the team
leader in the group
Skills and Proficiencies:
• Bilingual – high level both Spanish and English in both
written and oral communication
• Public speech – Capable of talking to large audiences
using the key skills to deliver a great presentation and
gets the message through
• Social perceptiveness/intelligence – keenly aware of
the social environment. Being aware of others'
reactions and understanding why they react as they do
Overall Online Presence:
30/100

10.
COMPETITION
Samara Zapata Mateo Ilic
HEADSHOT HEADSHOT
Collaborative multi-lingual Brand and
Creative Manager with more than 15
years of experience in Branding,
Marketing, Design, and Global
Marketplaces. Proven professional with
a solid ability to collaborate cross-
functionally and successfully
translates marketing and business
objectives into visually appealing
creative and on-brand strategies to
drive revenue. Eager to help
companies find their voice and unique
identity, creating high-quality and
innovative content that enhances
strategies and connects brands and
customers.
Overall Online Presence:
100/100
Industry Experience:
• none
Education:
• High-school diploma
• 2 years of business school
• Sports and Marketing Media Degree ( 2024)
Leadership Experience:
• Very few, mostly at college where I had to be the team
leader in the group
Skills and Proficiencies:
• Bilingual – high level both Spanish and English in both
written and oral communication
• Public speech – Capable of talking to large audiences
using the key skills to deliver a great presentation and
gets the message through
• Social perceptiveness/intelligence – keenly aware of
the social environment. Being aware of others'
reactions and understanding why they react as they do
Overall Online Presence:
30/100

11.
BRAND POSITION
For [The Esports and Sports Marketing world] who [Are looking to
advance into a new era], I provide a dream that will lead me to be the
Pioneer in a world where Sports and E-sports can co-exist on the same
stage because [ I HAPPEN TO BE THE RIGHT GUY WITH THE
PERFECT CONNECTIONS TO MAKE THIS DREAM OF MINE REAL

12.
NETWORKING &
MARKETING
Industry Events & Organizations
• Networking summit
‣ February 19 | Full Sail university- winter park
Digital Marketing
• Primary Content: It has to be around motivating others,
everyone needs a hero, someone who can make you feel
inspired even for just a minute.
• Primary Tools: Instagram, Youtube, or a blog post,
multimedia content may include videos, posts, and memes
• Website: it’s a good tool to have at hand. It’s like a business
card but online where everyone can see who you are and
what you stand for, having a social presence today is key.
Picture of You
Goes Here

13.
PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for a mentor that shares my vision about
esports and sports, someone who inspires me and is
walking the path that I want to walk for myself one day.
A hero in every right of the word
Formal Education
• Full Sail sports and marketing diploma (2024)
• Masters in Marketing and Branding (2025).
Technical Skills
• Participate in the making of Esport events at full-sail
armada
• Complete a Linkedin Learning Marketing course
• Complete a Course on Basic computer skills
Soft Skills
• Follow a guide on “organizational key skills for every
leader”
• Volunteer for more leadership roles during my college
projects in order to get experience as a leader
• Read a book once a month in order to sharpen my
English vocabulary.

14.
Mateo Ilic
Do you know about the dilemma between esports and real sports? Well,
what I do is make entertaining events that put esports on an international
stage in order for people to see and one day acknowledge it as an Olympic
sport. In fact, I was a key part of the process of the first Esport Panamerican
championship that will be hosted in Chile in 2023.

15.
REFERENCES
References
11-2021.00 - Marketing managers. (n.d.). O*NET
OnLine. https://www.onetonline.org/link/summary/11-2021.00
(n.d.). Glassdoor Job Search | You deserve a job that loves you
back. https://www.glassdoor.com/Salaries/marketing-manager-salary-
SRCH_IM645_KO0,17.htm?clickSource=searchBtn
Industrial product marketing manager job in Orlando, FL at laser photonics. (n.d.).
ZipRecruiter. https://www.ziprecruiter.com/jobs/laser-photonics-a405727a/industrial-
product-marketing-manager-87cb1597?lvk=suV1f3OCin-wlcrKh9VoKQ.--
MlbQLFYLw
(n.d.). LinkedIn. https://www.linkedin.com/in/sazapata/