If you are not successfully communicating the importance of your business, then you are missing out on quite a few customers.

2. The Importance of
Communicating the
Value of Your
Business

3. You know how wonderful the
products or services you offer
truly are.

4. But your customers do place a
lot of emphasis on your opinion
of your own products or
services.

5. When you communicate the
value of what you sell, you are
much more likely to get a
customer to spend money.

6. You must find ways to show
them why they need what your
business offers.

7. First, only offer products and services
that you would use yourself.
• If you feel that your products or services are not
good enough, then how can you stand behind
them if a customer asks you?
• If you are proud of what your business
offers, then you will be able to exhibit the value
just in the way you react when customers ask
question.

8. Second, make sure you and any
customer service associates that you
employ fully understand every
product and service you offer.
• This way, when customers ask
questions, you will be able to answer
them.

9. Communicating value is
extremely important when you
own a small business.

10. It is an excellent way to retain
current customers and draw in
new ones.