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Sophie Vanderbroek, Xerox, CXO Business Transformation, May 28, 2014

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Sophie Vanderbroek, Xerox, CXO Business Transformation, May 28, 2014

Publicada em: Negócios, Tecnologia
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Sophie Vanderbroek, Xerox, CXO Business Transformation, May 28, 2014

  1. 1. Business Transformation - Agile Innovation drives Organic growth Sophie Vandebroek, PhD Xerox Chief Technology Officer President, Xerox Innovation Group www.xerox.com/innovation
  2. 2. 2 You have known us as a copier/printing company
  3. 3. The more progress the world makes… the more complicated the world becomes. 3
  4. 4. Healthcare Finance & Accounting Human Resource Services Customer Care Transportation Managed Print Services 4 Graphic Communications We’re helping clients in areas you might not expect
  5. 5. 1. User pain points & dreams 2. Foster an innovative culture 3. Leverage the world 4. Manage a portfolio of options& introduce new business models Agile Innovation best practices 5
  6. 6. Dreaming sessions: understanding clients and partners pain points and dreams 6
  7. 7. What people say What people do and what people say they do are entirely different things Ethnographic experts 7
  8. 8. 1. User pain points & dreams 2. Foster an innovative culture 3. Leverage the world 4. Manage a portfolio of options& introduce new business models Agile innovation best practices 8
  9. 9. “Diversity is more than the right thing to do; it’s critical to our success as a company.” Ursula Burns, Xerox CEO An innovative culture is an inclusive culture 9
  10. 10. An innovative culture is also a learning culture 10
  11. 11. Xerox’s agile, iterative services innovation process Customer pilots Prototyping Multiple iterations of the Minimum Viable Product Commercialization Design workshops Modeling Field studies Multiple benefits of this agile approach: • Solve the right problem • Understand how value is created • Avoid costly revisions after launch 11
  12. 12. 1. User pain points & dreams 2. Foster an innovative culture 3. Leverage the world 4. Manage a portfolio of options& introduce new business models Agile innovation best practices 12
  13. 13. “Not all the smart people work for you, so you better go find them, connect to them, and build upon what they can do.” Henry Chesbrough 13 Create an open innovation ecosystem 13
  14. 14. 1. User pain points and dreams 2. Foster an innovative culture 3. Leverage the world 4. Manage a portfolio of options & introduce new business models Agile innovation best practices 14
  15. 15. Portfolio: not just where you are today… but where you want to be 15
  16. 16. Xerox Innovation: Creating the future with you Thank you!

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