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AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER © 2009 Autodesk
© 2009 Autodesk
Social Media Marketing Manager • Execute Marketing Goals and Objectives through Social Media • Internal Social Media Advocacy and Awareness Social Media at Autodesk • Product Support: Lower Cost per Support Case • Product Design: Explain ‘Why’ & Invite Feedback • Customers: Self Support Vision: Social Media are the premier tools in the Autodesk marketing mix Strategy: Develop programs that extend marketing objectives and position Autodesk AEC within modern channels of customer influence Objectives: • Building Information Modeling Awareness • Cross Sell our Portfolio of Products • Global Consistency of Message • Develop Customer Advocates © 2009 Autodesk
Blogger Day • 12 Most Influential Non-Autodesk Bloggers • Advanced Overview of Upcoming Release • Exclusive access to Product Team • Invited to Blog Immediately The Opportunity • Develop Customer Advocates • Detect Confusions Prior to Launch • Present a Balanced View of Release • Raise Release Awareness • Incent Blogger Activity Details • Influential = Subscribers * Posts Per Week • Medium: Adobe Connect • Timing: 3 Days Prior to Launch • Non-Disclosure: FULL Disclosure • Metrics: Number of Downloads, Web Sentiment, Blogger Activity, Feedback © 2009 Autodesk

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4autodesk 091117210154-phpapp02

  • 1. AUTODESK DAVID MILLS SOCIAL MEDIA MARKETING MANAGER © 2009 Autodesk
  • 3. Social Media Marketing Manager • Execute Marketing Goals and Objectives through Social Media • Internal Social Media Advocacy and Awareness Social Media at Autodesk • Product Support: Lower Cost per Support Case • Product Design: Explain ‘Why’ & Invite Feedback • Customers: Self Support Vision: Social Media are the premier tools in the Autodesk marketing mix Strategy: Develop programs that extend marketing objectives and position Autodesk AEC within modern channels of customer influence Objectives: • Building Information Modeling Awareness • Cross Sell our Portfolio of Products • Global Consistency of Message • Develop Customer Advocates © 2009 Autodesk
  • 4. Blogger Day • 12 Most Influential Non-Autodesk Bloggers • Advanced Overview of Upcoming Release • Exclusive access to Product Team • Invited to Blog Immediately The Opportunity • Develop Customer Advocates • Detect Confusions Prior to Launch • Present a Balanced View of Release • Raise Release Awareness • Incent Blogger Activity Details • Influential = Subscribers * Posts Per Week • Medium: Adobe Connect • Timing: 3 Days Prior to Launch • Non-Disclosure: FULL Disclosure • Metrics: Number of Downloads, Web Sentiment, Blogger Activity, Feedback © 2009 Autodesk

Editor's Notes

  1. AEC Title