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Facebook Marketing Best Practices For 2015

There are the basic rules of Facebook Marketing - everything you need to know before getting started with your marketing campaign. Read the full tutorial: http://www.massplanner.com/the-complete-guide-on-getting-started-with-facebook-marketing/

Facebook Marketing Best Practices For 2015

  1. 1. Facebook Marketing Best Practices 2015 by Zoe Summers
  2. 2. Facebook Marketing Best Practices for 2015 Ke e p u p w i t h  t h e l a t e s t c h a n g e s i n Fa c e b o o k a l g o r i t h m  t h e n e w e s t s t ra t e g i e s t h a t w o r k  a n d m i s t a k e s t o a v o i d w h e n m a r k e t i n g o n Fa c e b o o k . © Mass Planner 2015
  3. 3. Get a human touch#1 © Mass Planner 2015
  4. 4. © Mass Planner 2015 Show your personal side and connect emotionally with your audience. Invite people behind the scenes. Tell the story of the people behind your brand.
  5. 5. Create fresh content#2 © Mass Planner 2015
  6. 6. © Mass Planner 2015 Differentiate yourself from the competition with new and innovative ideas or products. Create content that will attract your ideal audience. Dare to be different! That’s how you’ll stand out from the crowd.
  7. 7. Focus on creating a community (not on collecting likes) #3 © Mass Planner 2015
  8. 8. © Mass Planner 2015 With your content you need to attract people that are genuinely interested in what you have to say. True fans means more engagement, which means better reach. And guess what, better reach goes hand in hand with more traffic to your page.
  9. 9. Don’t forget to have some fun#4 © Mass Planner 2015
  10. 10. © Mass Planner 2015 People go on Facebook to have some fun, to look at funny pictures, videos, find old friends and college buddies. So you can’t make it all about business and serious stuff on your Facebook page. Meet your audience where they’re at and give them entertaining content.
  11. 11. Make it all about your audience#5 © Mass Planner 2015
  12. 12. © Mass Planner 2015 Highlight your fans on your Page to increase engagement rates and reach. People will get to know other fans and start conversations with one another. This way you will win your audience’s trust and have them promote your content to their friends.
  13. 13. Create enticing Calls to Action#6 © Mass Planner 2015
  14. 14. © Mass Planner 2015 Most of the time people don’t take the actions that you want them to take. That doesn’t mean they don’t appreciate your content That doesn’t mean they don’t appreciate your content, they’re just busy. Decide what’s the primary action you want your fans to take are and just go ahead and ask them.
  15. 15. Use the power of social proof#7 © Mass Planner 2015
  16. 16. © Mass Planner 2015 Make sure your top fans get the chance to share their experience with your product. People trust and value their friends opinions. They notice the products they use, the books they read and so on. Make it easier for your fans to spread the word to their friends.
  17. 17. Encourage conversations between your fans #8 © Mass Planner 2015
  18. 18. © Mass Planner 2015 Create a community that encourages communication among your fans. The best way to start the conversation is by highlighting your fans on your Page. This way people will only get the chance to shine on your Page but will get to know each other
  19. 19. Create a brand link#9 © Mass Planner 2015
  20. 20. © Mass Planner 2015 Make sure that people will recognize you and your brand through all your content. Look professional on Facebook, but in the same time familiar to the people that know you outside the social network.
  21. 21. Always be measuring#10 © Mass Planner 2015
  22. 22. © Mass Planner 2015 All the time you spend tracking your progress will pay off when you will know exactly what content brings you the most traffic and sales. With as little as 20 minutes per week you can figure out what improvements to make and what content gets the most reach.
  23. 23. What to learn more? This presentation is a part of our tutorial : The Complete Guide On Getting Started With Facebook Marketing Click here to read the full tutorial! © Mass Planner 2015
  24. 24. © Mass Planner 2015

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