The Scopes of Digital
Marketing
Presented By – Kh Mashiur Rahman
Apparel Industry

Introduction
This is completely unique presentation about digital marketing for clothing industry

Digital Marketing
The way of marketing of products/services using various forms of digital media to
reach customer.
1. Content Marketing (CM)
2. Ecommerce Marketing (EM)
3. Social Media Marketing (SMM)
4. Video Marketing (YouTube)
5. Email Marketing (EM)
6. Marketing Communication (MC)
7. Search Engine Marketing (SEM)

1. Content Marketing (CM)
A. Press release/Blog/ Magazine
B. Web Content with Keyword Research
C. Backlink
D. Web Ranking
A type of digital marketing that includes the creation and sharing of online material
such as videos, magazine, blogs, newsletter and social media posts that does not
explicitly promote a brand but is intended to stimulate interest in its
products/services.

1.A. Press Release/ Blog/Magazine
A press release, news release, media release, video release is a written or recorded
communication directed at members of the news media for the purpose of
announcing something ostensibly newsworthy.

1.B. Web Content With Keyword Research
Keywords Search Volume Competitor Difficulty Result
lectra modaris 1000 Law R 23 First Page
textile accounting software 120 Very Law K 10 First Page
Garments Management System 50 Very Law K 15 First Page
fabric consumption 590 Law K 12 First Page
Keyword research is a practice search engine optimization (SEO)
professionals use to find and research alternative search terms that people
enter into search engines while looking for a similar subject
Keyword Research Tools: kwfinder.com, ads.google.com/home/tools/keyword-planner etc

1.C. Backlink
An incoming or outgoing hyperlink from one web page to another webpage
/website is called content link. There are 3 types of links
• Outbound Link
• Inbound Link
• Internal Link
Search Engine Web Matrices You Garmentspedia Autogarment Hameem H&M Zara
Amazon/Alexa Back Link 0 102 150 34 21.4K 12.6K

1.D. Web Ranking
SEO Web Matrices You Garmentspedia Autogarment Hameem H&M Zara
Alexa 11.7 M 2.82 M 550 K/ 8K 1.52M 507 860
Google Index 24 376 4.2 K 15 627K 4.48M
Moz Rank PA 1-DA 1 PA 29-DA 14 PA 39-DA 27 PA 31-DA 27 PA 91-DA 60 PA 90-DA 72
In SEO and SEM terms web ranking refers to where a website is ranked within
search engine results.
Google Index: Total page index by google
Alexa Ranking : 2 to 1 K - Smaller number is best
Moz Ranking: 1 to 100 DA / PA - Higher number is best
Alexa Check: alexa.com/siteinfo/autogarment.com

2. Ecommerce Marketing
• Showcase Products Online
• Online Payment Process
Ecommerce marketing is the practice of using promotional tactics to drive traffic
to your online store, converting that traffic into paying customers, and retaining
those customers post-purchase

3. Social Media Marketing (SMM)
Social
Media
You Garmentspedia Autogarment AJI Group H&M ZARA
Facebook 1467 Like 2K Like 10.7K Like 32502K Like 25989K Like
Twitter 524F, 114KT 514F, 1.4KT Not Search 566 K F, 15.5K T 9.3 F, 790T
Linked In 500 1000C 600,046 Not Search
Pinterest 89F, 341P 109F, 741P 3.2K Pin, 5b 403.2 K F
Instagram Exist Exist 23.2m f, 3827 Post 22.7mf, 1607 post
Google + 190+ 150F 6377.1K Not Search
Web 2.0 Exist Exist Exist Exist
Eg. facebook.com/autogarment, twitter.com/autogarment,
linkedin.com/autogarment.com, youtube.com/autogarment
Definition : F = Follower, C = Connection, T = Tweet, K= M=

4. Video Marketing (YouTube)
Company Chanel Subscriber
You
Garmentspedia youtube.com/lectawilcom 100
Autogarment youtube.com/autogarment 85
Aji youtube.com/AnantaJalilAJ √
H&M youtube.com/hm 270 K
Zara youtube.com/zara 40 K
Video marketing can be defined in digital marketing context as all uses of video
contents for promoting a product or service.

5. Email Marketing
• Regular email to Accessories Consumer
• Regular email to Trendz Consumer
• Regular email to Agreescience Consumer
Email marketing is the activities of sending a commercial email to a group of
people. For this we should used some tools like Mail chimp etc

6. Marketing Communication
• Chat Service 24/7
• Online Ticketing System
• Email
• Email Subscription
• Contact us
• FAQ
• Knowledgebase
Marketing Communication can be described as all the messages and media you
deploy to communicate with the customers in market

7. Search Engine Marketing - SEM
A. Paid Search
B. Organic Search
Search engine marketing (SEM) is a form of online marketing that involves the
promotional activities of websites to increase their products / services visibility
in search engine results pages (SERPs)
• Example: Google analytic tools, Google/Bing/Yahoo/Yandex Webmaster Tools,
Sitemap.xml, Robots.txt

7.A. Paid Search / Sponsorships
Google
Facebook
Frequently I get some offer from different company. One item is shown here as
example.
Twitter
Linked in
Sponsorships
Affiliate Marketing

7.B. Google Analytics (Organic)
autogarment.com bangla.autogarment.com
garmentspedia.blogspot.com
Monthly Total: 33592+8650+3734 = 45976

7.B. Organic Search
Frequently I get some offer from different company. One item is shown here as
example.

Thank You