1. Transforming
Streaming
with
the
Ne2lix
API
By
Daniel
Jacobson
@daniel_jacobson
djacobson@ne2lix.com

2. Ne2lix
API
Almost
23,000
flowers

5. Ne2lix
API
Hundreds
of
devices
Almost
23,000
flowers

6. API
Personaliza
Movie
Movie
Similar
A/B
Test
Lon
User
Info
Reviews
Engine
Metadata
RaLngs
Movies
Engine

7. Ne2lix
API
Requests
by
Audience
Ne2lix
Devices
Open
API
Developers

8. Current
Emphasis
of
Ne2lix
Ne2lix
Devices

9. Ne2lix
API
:
Requests
Per
Month
35
30
25
Requests
in
Billions
20
15
10
5
-­‐

11. AWS
Cloud

16. So,
we
have
a
scalable
infrastructure…
Now
what?

17. Webkit
• Dynamically
update
UIs
• Control
the
experience
• Share
code
across
devices
• Run
A/B
tests

18. iPhone
Android

21. And
we
have
a
flexible
UI.
Now
what?

22. Next
Step…
Redesign
the
API

23. Ne2lix
API
:
Requests
Per
Month
35
30
25
Requests
in
Billions
20
15
10
5
-­‐

24. Growth
of
the
Ne2lix
API
Over
1
Billion
requests
per
day
(Peaks
at
about
20,000
requests
per
second)

27. <catalog_Ltles>
<number_of_results>1140</number_of_results>
<start_index>0</start_index>
<results_per_page>10</results_per_page>
<catalog_Ltle>
<id>hdp://api.ne2lix.com/catalog/Ltles/movies/60021896</id><Ltle
short="Star"
regular="Star"></Ltle>
<box_art
small="hdp://alien2.ne2lix.com/us/boxshots/Lny/60021896.jpg"
medium="hdp://alien2.ne2lix.com/us/boxshots/small/60021896.jpg"
large="hdp://alien2.ne2lix.com/us/boxshots/large/60021896.jpg"></box_art>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/60021896/synopsis"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/synopsis"
Ltle="synopsis"></link>
<release_year>2001</release_year>
<category
scheme="hdp://api.ne2lix.com/catalog/Ltles/mpaa_raLngs"
label="NR"></category>
<category
scheme="hdp://api.ne2lix.com/categories/genres"
label="Foreign"></category>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/60021896/cast"
rel="hdp://schemas.ne2lix.com/catalog/people.cast"
Ltle="cast"></link>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/60021896/screen_formats"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/screen_formats"
Ltle="screen
formats"></
link
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/60021896/languages_and_audio"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/languages_and_audio"
Ltle="languages
and
audio"></link>
<average_raLng>1.9</average_raLng>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/60021896/similars"
rel="hdp://schemas.ne2lix.com/catalog/Ltles.similars"
Ltle="similars"></link>
<link
href="hdp://www.ne2lix.com/Movie/Star/60021896"
rel="alternate"
Ltle="webpage"></link>
</catalog_Ltle>
<catalog_Ltle>
<id>hdp://api.ne2lix.com/catalog/Ltles/movies/17985448</id><Ltle
short="Lone
Star"
regular="Lone
Star"></Ltle>
<box_art
small="hdp://alien2.ne2lix.com/us/boxshots/Lny/17985448.jpg"
medium="hdp://alien2.ne2lix.com/us/boxshots/small/17985448.jpg"
large=""></box_art>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/17985448/synopsis"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/synopsis"
Ltle="synopsis"></link>
<release_year>1996</release_year>
<category
scheme="hdp://api.ne2lix.com/catalog/Ltles/mpaa_raLngs"
label="R"></category>
<category
scheme="hdp://api.ne2lix.com/categories/genres"
label="Drama"></category>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/17985448/awards"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/awards"
Ltle="awards"></link>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/17985448/format_availability"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/format_availability"
Ltle="formats"></
link>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/17985448/screen_formats"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/screen_formats"
Ltle="screen
formats"></link>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/17985448/languages_and_audio"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/languages_and_audio"
Ltle="languages
and
audio"></link>
<average_raLng>3.7</average_raLng>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/17985448/previews"
rel="hdp://schemas.ne2lix.com/catalog/Ltles/previews"
Ltle="previews"></link>
<link
href="hdp://api.ne2lix.com/catalog/Ltles/movies/17985448/similars"
rel="hdp://schemas.ne2lix.com/catalog/Ltles.similars"
Ltle="similars"></link>
<link
href="hdp://www.ne2lix.com/Movie/Lone_Star/17985448"
rel="alternate"
Ltle="webpage"></link>
</catalog_Ltle>
</catalog_Ltles>

28. {"catalog_Ltle":
{"id":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967",
"Ltle":{"Ltle_short":"Rosencrantz
and
Guildenstern
Are
Dead",
"regular":"Rosencrantz
and
Guildenstern
Are
Dead"},
"maturity_level":60,
"release_year":"1990",
"average_raLng":3.7,
"box_art":{"284pix_w":"hdp://cdn-­‐7.nflximg.com/en_US/boxshots/ghd/60034967.jpg",
"110pix_w":"hdp://cdn-­‐7.nflximg.com/en_US/boxshots/large/60034967.jpg",
"38pix_w":"hdp://cdn-­‐7.nflximg.com/en_US/boxshots/Lny/60034967.jpg",
"64pix_w":"hdp://cdn-­‐7.nflximg.com/en_US/boxshots/small/60034967.jpg",
"150pix_w":"hdp://cdn-­‐7.nflximg.com/en_US/boxshots/150/60034967.jpg",
"88pix_w":"hdp://cdn-­‐7.nflximg.com/en_US/boxshots/88/60034967.jpg",
"124pix_w":"hdp://cdn-­‐7.nflximg.com/en_US/boxshots/124/60034967.jpg"},
"language":"en",
"web_page":"hdp://www.ne2lix.com/Movie/Rosencrantz_and_Guildenstern_Are_Dead/60034967",
"Lny_url":"hdp://movi.es/ApUP9"},
"meta":{
"expand":
["@directors","@bonus_materials","@cast","@awards","@short_synopsis","@synopsis","@box_art","@screen_formats","@"links":
{"id":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967",
"languages_and_audio":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/languages_and_audio",
"Ltle":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/Ltle",
"screen_formats":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/screen_formats",
"cast":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/cast",
"awards":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/awards",
"short_synopsis":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/short_synopsis",
"box_art":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/box_art",
"synopsis":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/synopsis",
"directors":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/directors",
"similars":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/similars",
"format_availability":"hdp://api.ne2lix.com/catalog/Ltles/movies/60034967/format_availability"}
}}

29. Improve
Efficiency
of
API
Requests
Could
it
have
been
100
million
requests
per
day?
Or
less?
(Assuming
everything
else
remained
the
same)

33. Daniel
Jacobson
djacobson@ne2lix.com
@daniel_jacobson
hdp://www.linkedin.com/in/danieljacobson