Scholarly Journals and Popular Magazines

1. SCHOLARLY JOURNALS
AND
POPULAR MAGAZINES

2. FINDING SOURCES ON A
PARTICULAR TOPIC:
• EBSCOhost
• Academic
OneFile +
General OneFile
• JSTOR
• ebrary ebooks
• Search library
catalog for books

3. STEPS TO TAKE …
• Choose an article
database/index to your topic
• Identify an article on a topic
• Distinguish between popular
and scholarly periodicals
(magazines vs. journals)

4. POPULAR MAGAZINES
• Geared toward
general public
• Designed to appeal
to as many people
as possible
• Think of things you
see for sale at
Target or Walgreens

5. POPULAR MAGAZINES
• Ads
• Many colorful
graphics
• Published weekly
or monthly
Examples:
Sports Illustrated
Newsweek
Rolling Stone
Discover

6. POPULAR MAGAZINES
• Magazine articles
need to be short and
written in an informal,
conversational style
• Don’t usually have
bibliographies
• Research and current
issues are broadly
summarized

7. SCHOLARLY JOURNALS
• Written by and for
specialists in a discipline
• scholars, researchers, or
other professionals – not for
the general public
• Published quarterly or
monthly

8. AUTHOR CREDENTIALS

9. ABSTRACT

10. SCHOLARLY JOURNALS
• Contain few
photographs or ads
• Long, in-depth articles
cover case studies,
report research
• Contain extensive
bibliographies and
heavily footnoted

12. SCHOLARLY JOURNALS
• Written in a formal style
• Provide detailed
information on the most
current research and
developments in a field
or profession

13. Conjoint analysis
Machiavellian scale
Contingent valuation method

14. SCHOLARLY JOURNALS
• Primary account of
original findings written
by the researcher
• Evaluated by peer-
reviewers, also called
referees, who are
experts in the field

16. ANY QUESTIONS