1. Create deep, reciprocal customer connections
that inspire lifetime brand loyalty
Loyalty Marketing Platform
AgilityLoyalty

2. The Forrester Wave™
: Loyalty Program Service Providers, Q4 2013
“Epsilon’s experience delivering successful loyalty solutions at scale for
clients shows in its strong current offering and strong company strategy.”

3. Optimal mix of technology and services
Epsilon Agility Loyalty is the total loyalty solution
for enterprise brands. In addition to a fully
configurable technology platform, Agility LoyaltyTM
comprises an end-to-end suite of services designed
to help you create engaging customer experiences
that inspire business affinity and brand loyalty.
Much more than just a platform, Agility Loyalty
is backed by decades of experience in strategy,
execution, and success.
Agility Loyalty supports Epsilon’s evolutionary view
of loyalty marketing, looking beyond transactions
and focusing on customer experience and member
engagement. With Agility Loyalty, marketers
have the power to go beyond a simple loyalty
points program to drive profit across their most
meaningful customer segments. Its open and
highly scalable architecture ensures that Agility
Loyalty can support the world’s most sophisticated
loyalty programs while meeting the demands of
enterprise brands and benefit-savvy consumers.
From evolving customer experiences to real-
time rewards and recognition, Agility Loyalty is a
groundbreaking platform, the kind that can only
come from the company that created the modern-
day loyalty business.

4. proven leader
Why Agility Loyalty?
> Intelligent real-time customer experience management
> Personalized and engaging messages across touch points
> Comprehensive view of the customer’s brand experience
> User-friendly interface built with marketers in mind
> Extremely scalable, high-performing architecture
> World-class loyalty services portfolio

5. At Epsilon, we understand how critical loyalty
marketing is to differentiating your business.
We also understand the key components that
make up a complete loyalty solution in today’s
consumer-driven world. That’s why Agility Loyalty
empowers you to leverage data, technology, and
consumer behavior to create a new paradigm
for your brand’s customer relationships. It’s
also why Epsilon offers a portfolio of creative
services, strategic consulting, industry insights,
system integration and technical design
consulting to help you make the most of your
investment. Equal parts art and science, strategy
and technology, Agility Loyalty provides all the
elements you need to do loyalty the right way.
Ours is a unique ability to design the ideal
strategy for today’s consumer-connected world,
from identifying your business requirements
to implementing a high-performing solution.
Which is why so many of the world’s top brands
rely on Epsilon Agility Loyalty today to achieve
unparalleled success.
in loyalty marketing
> 550+ million
memberships supported
across hundreds
of brands
> 40+ years
of recognized industry
leadership in loyalty
marketing

6. Powerful programs,
flexible rewards
Agility Loyalty helps you create, manage and
maintain the critical components that make up a
successful loyalty program in today’s consumer
world. For example, you can create a fully
customizable member microsite, easily configured
to match your brand and your program needs. You
also have the means to develop integrated, high-
performing mobile apps using our intuitive software
development kit.
Beyond the infrastructure, Agility Loyalty helps
ensure that your program is continuously
delivering value for you and your customers. It
provides support for a wide variety of promotional
currencies, including international currencies ideal
for the enterprise with global requirements. It
offers maximum flexibility when configuring offers,
managing reward certificates, and maintaining
award catalogs. And it helps your brand maximize
surprise-and-delight opportunities, from real-time
reward redemption to non-purchase related events.
Program and Value Proposition
Management
> Offers a configurable
member microsite
customized to your
brand’s needs
> Provides software
development kit to support
the creation of mobile apps
> Includes configurable
inventories for offers, point
types, and award catalogs
> Supports real-time
redemption of rewards and
non-purchase transactions
< Allows program-specific
fulfillment cycles (e.g., daily,
weekly, and monthly)
Walgreens
“With the tools and
foundation from Epsilon, we
are able to deliver a better
experience to our Balance
Rewards members across a
variety of touch points, in real
time, while enabling more
meaningful conversations and
more valuable rewards.”
Agility Loyalty makes it easy to create
programs that deliver value:

7. ™

8. Insightful interactions,
maximum results
Member Experience
• Integrates with real-time
consumer data for enhanced
customer insight
• Includes a complete history
of brand interactions across
all touch points
• Calculates outcomes
instantly and responds to
customers automatically
• Offers flexibility in defining
outcomes: promotional
currency, tier upgrades,
certificates, messages, and
more
• Delivers highly personalized
content and targeted offers
via email, SMS, and
mobile push
One of the most important features of a successful
loyalty marketing solution is the ability to reward
customer behavior with timely and engaging
experiences. Agility Loyalty makes that possible by
providing a comprehensive view of the customer’s
interactions with your brand, and enhances the
view with real-time data integration and enrichment
via Epsilon’s TotalSourcePlus® consumer database.
That insight is complimented with a groundbreaking
marketing engine that enables you to reward
customers automatically based on purchase
activity, inferred behavior, social interactions, and
more, using rules and outcomes that you define.
Agility Loyalty helps operationalize your customer
service interactions beyond the frontlines, for both
members and non-members.
Agility Loyalty empowers you to direct a customer’s
journey from acquisition to brand advocacy. You can
reward wanted behavior with points, tier upgrades,
certificates and more, based on identified paths or
informed recommendations from Agility Loyalty’s
marketing engine. That’s because Agility Loyalty
has the capacity to learn from events along the
customer journey, and uses that data to make its
own customer engagement decisions in the future.
The result is smarter, more personalized, and more
profitable interactions over time.
Best of all, these interactions are enriched with
real-time offers and dynamic content thanks
to integration with Epsilon’s Agility HarmonyTM
solution. Agility Harmony is our next-generation
digital messaging platform that enables you to
deliver highly personalized messages in email, SMS,
and mobile push. The combined solution lets you
customize interactions based on the customer’s
preferences, transaction history, online behavior,
and more, and respond in real time with relevant
offers and content across virtually any touch point.
Here’s how Agility Loyalty helps you cr
engaging customer experiences:

9. > The most up-to-date insight
on virtually every U.S.
household
> 2,000+ data points including
demographic, lifestyle, and
behavior
> Multi-sourced, stable,
and precise for optimal
personalization
reate
Benefits of real-time integration
with Epsilon’s TotalSource Plus
™

10. Comprehensive view,
superior service
Customer Relationship
Management
Agility Loyalty recognizes the critical role that
your customer associates play in building brand
loyalty, both online and in person. For that reason,
the platform’s member management module is
designed to empower in-store and call center
associates with the insight and means to provide
the best possible service. The module provides
associates and customers with a comprehensive
view of their brand experience, including a complete
history of interactions across all touch points.
And because it features a robust, user-friendly
responsive design interface, the information can
be accessed via tablet, smartphone, desktop, web
kiosk, or any browser-enabled device.
At the same time, Agility Loyalty empowers your
associates with the ability to impact the customer
experience. For example, the platform provides
permission-based flexibility for associates to give
awards in specific situations, including processing
non-points earning transactions or making
adjustments for missing transactions or customer
service fulfillment.
> Gives the customer access
to profile information, status,
and offers
> Enables associates to update
and give awards based on
permissions
> Provides control mechanisms
for points accrual and
adjustment limits
> Enables award re-issuance
and management of returns
and expired awards
> Identifies and prevents
redemption of duplicate
awards
Here’s how Agility Loyalty empowers
associates to improve loyalty:
Hilton
“Epsilon continuously adapts to and
grows with our business. We’ve worked
together for close to 15 years and we
think of the Epsilon team members as
part of our Hilton team. We’re constantly
learning new things about our existing
and potential customers from the Epsilon
team, including how to increase ROI.”

11. s your
™

12. Enterprise scalability,
minimum risks
Perhaps the most significant benefit of Agility
Loyalty is the platform’s ability to meet the
requirements of today’s most successful and
demanding loyalty programs. From enterprise
scalability to extreme customization and flexibility,
Agility Loyalty is engineered from the ground up to
support your long-term success.
Agility Loyalty integrates seamlessly with
existing systems and interfaces, preserving
your investment in enterprise architecture while
maximizing user adoption. Furthermore, the
platform’s ease of integration and customization
ensures that your business needs define
functionality, not the other way around. For
example, Agility Loyalty enables you to have
separate configurations for multiple brands,
allowing each program to have unique rewards,
expiration rules, and more. It also separates core
functionality from custom enhancements so that
changes and upgrades can be made without
risking the integrity of the platform code.
Agility Loyalty offers built-in, dashboard-style
reports to help you analyze and improve loyalty
marketing efforts. We also offer customized
reporting options to meet specific business
requirements, as well as integration with best-in-
class reporting applications. Whatever’s best suited
for your organization’s needs. And as Agility Loyalty
evolves, we make it easy for you to take advantage
of continued enhancements over time, minimizing
any technical or operational impact.
Seamless Integration
> Mobile-optimized responsive
interface breeds ease and
simplicity
> Integrated dashboard-style
reporting with customization
options
> High performance, fault
tolerant design ensures
business uptime
> Web services/JSON interface
easily integrates with other
systems
> Easy-to-implement upgrades
for clients with custom
enhancements
> Timesaving pre-built
scripting language tools and
functionality
Agility Loyalty is well equipped to mee
the demands of your organization:
> 300+ JSON web services
> 1,000’s of transactions
processed per second
> Sub-second response times
Performance highlights

13. et
Agility Loyalty offers pre-defined
integration paths for these and other
industry-leading providers of campaign
management, reporting, analytics, and
online targeting solutions. Thanks to
exclusive partnership benefits and our
own unparalleled integration expertise,
Epsilon can ensure you get the
maximum return from your marketing
platform investment.
Top-tier partner solutions
™

14. more than
just a platform

15. A high-performing loyalty program requires more than
just a high-performing platform. Fortunately, Epsilon has
you covered. Beyond Agility Loyalty, we offer a world-class
portfolio of creative services, strategic consulting, data
enhancement, analytics, and industry insights, all designed
to help you build deep, reciprocal, long-lasting relationships
with your customers. For 40-plus years, it’s what we do.
We work with brands to help them create holistic
engagement strategies and inspiring marketing experiences
for their customers. We help brands reinvent themselves
with a sharper focus on customer relationships. And we
provide brands with unparalleled strategies to differentiate
themselves in even the most fiercely competitive industries.
We share your passion for loyalty marketing, and it shows.
More than the services we offer, what distinguishes Epsilon
is the skill and dedication of our people. The Epsilon team
comprises hundreds of loyalty specialists with decades
of experience and the wherewithal to deliver results for
the world’s largest brands. And they all share the same
mission: to help you achieve the best possible results while
deepening your relationships with your customers.
Embrace the total solution for loyalty marketing.
Find out how Agility Loyalty can help your brand build
long-term loyalty.
Visit www.agilityloyalty.com or call 1.800.309.0505
to learn more.
facebook.com/agilityloyalty @agilityloyalty

16. About Epsilon
Epsilon is the global leader in creating connections between people and brands. An all-encompassing global
marketing company, we harness the power of rich data, groundbreaking technologies, engaging creative and
transformative ideas to get the results our clients require. Recognized by Ad Age as the #1 World CRM/Direct
Marketing Network and #1 U.S. Agency from All Disciplines, Epsilon employs over 7,000 associates in 70 offices
worldwide. Epsilon is an Alliance Data company. For more information, visit epsilon.com, follow us on Twitter @
EpsilonMktg or call 1 800 309 0505.
Copyright © Epsilon 2015 Epsilon Data Management, LLC. All rights reserved.