16. You know that reviews are important – and Yelp
has a huge SEO advantage.
17. One of the best ways to boost your visibility
online is to make sure that you’re using the right
categories on Yelp.
18. A lot of local businesses choose their categories
without giving them much thought. Go back and
look at them – and keep your most important
keywords in mind.
19. Choose categories that highlight your capabilities
and keywords and you’ll get more organic traffic
from Google.
22. It might seem like a lot of work to build a unique
landing page for every marketing campaign you
run, but you can do it quickly using a tool like
Unbounce.
23. The benefit is that you’ll be sure that every click
you get on an ad will lead people to a page that’s
selling exactly what you’re advertising.
34. Local marketing is all about embracing where you
are – and helping your customers to do the same
thing.
35. For that reason, it makes sense to create a local
guide for an activity that is likely to appeal to your
target audience.
36. For example, if you sell
cooking equipment,
you might create a
guide to local farms. Or,
you could create a
guide to hiking trails if
you sell outdoor
equipment.