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5 Killer Local Marketing Ideas
You Probably Haven’t Tried Yet
LOCAL MARKETING IS A MUST,
BUT IF YOU’RE LIKE MOST LOCAL BUSINESS
OWNERS…
YOU’VE PROBABLY CAUGHT YOURSELF
THINKING SOMETHING LIKE THIS:
I FEEL LIKE I’M DOING
EVERYTHING I CAN…
WHY IS MY LOCAL
MARKETING NOT
DELIVERING THE RESULTS
I WANT?
THE REAL KEY TO EFFECTIVE LOCAL
MARKETING IS KNOWING WHAT IDEAS ARE
WORTH PURSUING AND WHICH ONES
AREN’T.
HERE ARE 5 KILLER LOCAL MARKETING
IDEAS THAT CAN
HAVE A SERIOUS IMPACT ON
YOUR PROFITS.
#1: Master the Art of
Locational Marketing on
Facebook
You should always be marketing
your business to your local
audience on Facebook.
Increasingly, consumers are turning to Facebook
for information about businesses. There are two
types of ads that can help you:
Website clicks
Brand awareness
Starting with brand awareness can help you break
down barriers and prime your local audience to
visit you.
Following up with a website click promotion will
capitalize on your brand awareness campaign and
help you attract new customers.
#2: Revisit Your
Yelp Categories
You know that reviews are important – and Yelp
has a huge SEO advantage.
One of the best ways to boost your visibility
online is to make sure that you’re using the right
categories on Yelp.
A lot of local businesses choose their categories
without giving them much thought. Go back and
look at them – and keep your most important
keywords in mind.
Choose categories that highlight your capabilities
and keywords and you’ll get more organic traffic
from Google.
#3: Build Unique Landing
Pages for Every Campaign
Local marketing ideas
It might seem like a lot of work to build a unique
landing page for every marketing campaign you
run, but you can do it quickly using a tool like
Unbounce.
The benefit is that you’ll be sure that every click
you get on an ad will lead people to a page that’s
selling exactly what you’re advertising.
Conversion is an
art and a science.
The easier it is for people to draw a line between
your ad and your call to action, the higher the
chances that they’ll convert.
Make it simple and you’ll see an
increase in sales as a result.
#4: Use Remarketing Ads
to Get Reviews
A huge majority of consumers rely on
reviews to make buying decisions.
The trick is getting your existing customers
to review your business.
Not every customer will respond – but some will,
and every positive review you get will help increase
your visibility and credibility.
One way to do it is to set up a simple remarketing
ad for people who buy from you or fill out a form
on your website.
Try a headline that says,
“Happy with your purchase? Leave us a review on
Google+, Yelp, or Facebook!”
#5: Create Guides for
Local Activities Related to
Your Brand
Local marketing is all about embracing where you
are – and helping your customers to do the same
thing.
For that reason, it makes sense to create a local
guide for an activity that is likely to appeal to your
target audience.
For example, if you sell
cooking equipment,
you might create a
guide to local farms. Or,
you could create a
guide to hiking trails if
you sell outdoor
equipment.
DON’T WASTE YOUR TIME ON IDEAS
THAT DON’T WORK…
Stop guessing which marketing
ideas are worth trying.
These simple local marketing tricks can
make a huge difference when it comes to
attracting customers and growing your
business.
Presented by…
www.DigitalMarketingTactic.com

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Local marketing ideas

  • 1. 5 Killer Local Marketing Ideas You Probably Haven’t Tried Yet
  • 2. LOCAL MARKETING IS A MUST, BUT IF YOU’RE LIKE MOST LOCAL BUSINESS OWNERS…
  • 3. YOU’VE PROBABLY CAUGHT YOURSELF THINKING SOMETHING LIKE THIS:
  • 4. I FEEL LIKE I’M DOING EVERYTHING I CAN…
  • 5. WHY IS MY LOCAL MARKETING NOT DELIVERING THE RESULTS I WANT?
  • 6. THE REAL KEY TO EFFECTIVE LOCAL MARKETING IS KNOWING WHAT IDEAS ARE WORTH PURSUING AND WHICH ONES AREN’T.
  • 7. HERE ARE 5 KILLER LOCAL MARKETING IDEAS THAT CAN HAVE A SERIOUS IMPACT ON YOUR PROFITS.
  • 8. #1: Master the Art of Locational Marketing on Facebook
  • 9. You should always be marketing your business to your local audience on Facebook.
  • 10. Increasingly, consumers are turning to Facebook for information about businesses. There are two types of ads that can help you:
  • 13. Starting with brand awareness can help you break down barriers and prime your local audience to visit you.
  • 14. Following up with a website click promotion will capitalize on your brand awareness campaign and help you attract new customers.
  • 15. #2: Revisit Your Yelp Categories
  • 16. You know that reviews are important – and Yelp has a huge SEO advantage.
  • 17. One of the best ways to boost your visibility online is to make sure that you’re using the right categories on Yelp.
  • 18. A lot of local businesses choose their categories without giving them much thought. Go back and look at them – and keep your most important keywords in mind.
  • 19. Choose categories that highlight your capabilities and keywords and you’ll get more organic traffic from Google.
  • 20. #3: Build Unique Landing Pages for Every Campaign
  • 22. It might seem like a lot of work to build a unique landing page for every marketing campaign you run, but you can do it quickly using a tool like Unbounce.
  • 23. The benefit is that you’ll be sure that every click you get on an ad will lead people to a page that’s selling exactly what you’re advertising.
  • 24. Conversion is an art and a science.
  • 25. The easier it is for people to draw a line between your ad and your call to action, the higher the chances that they’ll convert.
  • 26. Make it simple and you’ll see an increase in sales as a result.
  • 27. #4: Use Remarketing Ads to Get Reviews
  • 28. A huge majority of consumers rely on reviews to make buying decisions.
  • 29. The trick is getting your existing customers to review your business.
  • 30. Not every customer will respond – but some will, and every positive review you get will help increase your visibility and credibility.
  • 31. One way to do it is to set up a simple remarketing ad for people who buy from you or fill out a form on your website.
  • 32. Try a headline that says, “Happy with your purchase? Leave us a review on Google+, Yelp, or Facebook!”
  • 33. #5: Create Guides for Local Activities Related to Your Brand
  • 34. Local marketing is all about embracing where you are – and helping your customers to do the same thing.
  • 35. For that reason, it makes sense to create a local guide for an activity that is likely to appeal to your target audience.
  • 36. For example, if you sell cooking equipment, you might create a guide to local farms. Or, you could create a guide to hiking trails if you sell outdoor equipment.
  • 37. DON’T WASTE YOUR TIME ON IDEAS THAT DON’T WORK…
  • 38. Stop guessing which marketing ideas are worth trying.
  • 39. These simple local marketing tricks can make a huge difference when it comes to attracting customers and growing your business.