Snow Software presentation at the ITAM Review Tools Day

1. SNOW LICENSE MANAGER
LEIGH MARTIN

2. AGENDA
• Snow overview
• Where do I start?
• Who is the right person to manage software compliance?
• What information do I need to collect?
• The day to day management of Software Asset Management
Tools
• Future risk

3. ABOUT SNOW

4. PRODUCTS & SERVICES
Snow Software's products are designed to deliver fast ROI, superior data collection &
reporting capabilities. From initial deployments through to SAM baselines & cost-reduction
Snow License Manager
Software Recognition Service
Snow Inventory
External Data Provider
Oracle Management Option
Snow SAP Optimizer
SAM Services
Snow Proof of Concept
Entitlement Services
SAM Implementation
Oracle Review Services
Snow Product Training
programs, Snow offers a range of services.

5. DRIVERS FOR A SAM PLATFORM
Pay for what you use – remove
unused software and avoid
unnecessary software investments
Re-harvest software in license
pools at end of PC life cycle
Turn local software purchases into
company assets
Become legally compliant and
avoid audit fines with less effort
Spread costs within the organisation
and create local incentives for cost
savings
Renew your maintenance contracts
based on actual software usage
Avoid piracy and illegal application
usage
Consolidate your software estate
and reduce maintenance cost

9. WHERE DO I START?
• Entering Entitlement

11. WHO IS THE RIGHT PERSON?
Roles & responsibilities
• IT
• Procurement
• Change Control
• Software asset manager
• DBA
• Security
• Finance
• Support

12. SOFTWARE ASSET MANAGEMENT TEAM
• THE CHALLENGE: A generic ‘SAM Manager’, the fact is that Software Asset
Management is rarely a one-man job
• For most organisations, there should be a virtual team of stakeholders from
multiple departments (IT, procurement and governance) and business units.
Organisations can drive additional value from integrating SAM with other IT
systems such as the helpdesk - access to inventory and licensing data can
dramatically accelerate resolution times.
License Manager Global SAM owner
License purchaser Technical staff
Local application owner
+ +

14. DAY TO DAY MANAGEMENT
• Adopting the tool
• Client roll out / integration
• Maintaining Entitlement
• Support
(licensing,downgrades etc..)
• Agreements / Renewals
• Complex Licensing
• Pricing

15. DAY TO DAY MANAGEMENT
• Pricing

16. DAY TO DAY MANAGEMENT
• Adopting the tool
• Client roll out / integration
• Maintaining Entitlement
• Support (licensing,downgrades
etc..)
• Agreements / Renewals
• Complex Licensing
• Pricing
• Monitoring Usage

17. WHERE DO I START?
• Understanding Usage

18. DAY TO DAY MANAGEMENT
• Adopting the tool
• Client roll out / integration
• Maintaining Entitlement
• Support (licensing,downgrades
etc..)
• Agreements / Renewals
• Complex Licensing
• Pricing
• Monitoring Usage
• Software Library

19. DAY TO DAY MANAGEMENT
• Software Library

20. DAY TO DAY MANAGEMENT
• Adopting the tool
• Client roll out / integration
• Maintaining Entitlement
• Support (licensing,downgrades
etc..)
• Agreements / Renewals
• Complex Licensing
• Pricing
• Monitoring Usage
• Software Library
• Software Request & Deployments

21. SOFTWARE REQUEST & DEPLOYMENTS
IT department
Marketing Manager
• Budget controller
• Sign off
“Professional Marketing user”
• Requests Visio Professional
Spare license? Purchase?
DAY TO DAY MANAGEMENT

22. DAY TO DAY MANAGEMENT
Marketing Manager
• Budget controller
“Professional user” • Sign off
• Requests Visio Professional
Spare license? Purchase?
IT department
• Security
• Operations
• Support
Reporting
• Usage
• Costs
• Allocation
Approval process
• Business justification
• Re-charge
Re-harvest? Web? Agreements
SOFTWARE REQUEST & DEPLOYMENTS

23. BE AWARE OF CURRENT & FUTURE RISKS
• MSDN / Dev Software
• BYOD
• Cloud
• Virtualisation
• Web based applications
• SPLA
• Hosted
• AWS/Azure
• SaaS
• Audit response
• New License metrics
• Mobile Apps
• Indirect Licensing
• Hardware Licensing
• Maintenance
• Datacentre

24. THANK YOU
Q&A