Motivation, Konzentration und Zeitmanagement spielen Hand in Hand. Brauchen wir mehr Motivation, ein besseres Zeitmanagement oder eine perfekte Konzentration um erfolgreich und effizient zu arbeiten und zu lernen? Das ist keine "Entweder-Oder-Frage" sondern ein klares "Sowohl-Als-Auch". Das jedenfalls argumentiert diese Einleitung aus Martin Krengels Buch "Golden Rules", das inzwischen ein Motivations-Bestseller-Buch geworden ist und das 1x1 des Zeitmanagements in kurzen, prägnanten Tipps, Tools und Methoden wiedergibt.

1. Die goldene Methoden-Bibel.
!"#$%&'( )*++,"( -%,.( /%,( 0*$#,","( 1,0,$"( 234( !42*$05( 6724%,#,"',%8(
7"#(9,4-:"$%&',(;4*#7)8%<%8=8>(?@48%"(A4,"0,$(94=-,"8%,48(BC(,494*D8,(
?,8'*#,"(7"#(%""*<@8%<,(A*"E,98,5(#%,(24%-&',"(F%"#(%"(#,"(G$$8@0(
D4%"0,"H(?%8(,%",4(IJ@4D9@$,88,K():"","(L%4(7"-,4,(;4*D$,+,($:-,"5(
+%8(#,"(IM,D,"-D@88,4%,"K(,%",(9,42,)8,(F*4)NM%2,NO@$@"&,(,4E%,$,"(
7"#( +%8( #,+( IA4,"0,$-&',"( P+9,4@8%<K( L%4#( Q4#"7"0( E7+( A%"#,4N
-9%,$>(
@$$,+(D,-8%&'8(#,4(7"0,L:'"$%&',(1@80,D,4(#74&'(-,%",(9,4-:"$%&',(
7"#('7+*4<*$$,(G48>(A74E7+H(!%"(7","8D,'4$%&',-(R@"#D7&'5(#@-(%"(
),%",+(O3&',44,0@$(2,'$,"(-*$$8,>(J34(@$$,(!'40,%E%0,"(7"#(S'@*8,"5(
234(T87#%,4,"#,(7"#(U*7"0(;4*2,--%*"@$-(@D,4(@7&'(@"-9*4","#(234(
J*480,-&'4%88,",>(
Golden Rules: Für alle, die noch viel im Leben vorhaben!
?@48%"(A4,"0,$(-&'$*--(EL,%(T87#%,"0="0,(
+%8(G7-E,%&'"7"0(@D(7"#(%-8(G78*45(1,#",4(
7"#(V"8,4",'+,4>(/,4(D,0,%-8,48,(A7"-8N
874",4(-87#%,48,(%"(23"2(M="#,4"5(4,%-8,(
W7,4(#74&'(G-%,"(7"#(,"8L%&),$8,(,%0,",(
A*"E,98,(234(#%,(O,#342"%--,(,%",4(",7,"(
X,",4@8%*">(?@48%"(+:&'8,(D,L,%-,"H(
!42*$0(7"#(T,$D-8<,4L%4)$%&'7"0(0,',"(
R@"#(%"(R@"#>(?@"(+7--("%&'8(3D,4#74&'N
-&'"%88$%&'(%"8,$$%0,"8(-,%"(Y(<%,$(L%&'8%0,4(
-%"#(#%,(4%&'8%0,"(?,8'*#,".(

2. !"#$%&'()#%*
?@48%"(A4,"0,$
Erfolgreich lernen und arbeiten: Alles, was man braucht.
T,$D-8&*@&'%"0���?*8%<@8%*"���A*"E,"84@8%*"���6,%8+@"@0,+,"8���Q40@"%-@8%*"
/%,-,(+%*%,-".%(-8@++8(@7-(#,"(/!"#$%&'()#%*0(<*"(?@48%"(A4,"0,$5(

3. F,%8,4,(P"2*4+@8%*","(-*L%,("38E$%&',(/*L"$*@#-(
E7+(O7&'(@72(#,+(Q"$%",N1@80,D,4H(
1112*3)$4%&*3-53%64%2$%
?@48%"(A4,"0,$
!"#$%&'()#%*'
!42*$04,%&'($,4","(7"#(@4D,%8,"H(G$$,-5(L@-(+@"(D4@7&'8>
V+-&'$@00,-8@$87"0H(Z*$@"#@(O7&)5(O,4$%"
G$-(A**9,4@8%*"(9@4@$$,$(,4-&'%,","(D,%H
7589."":8(
;4$5*';5&56%<%&3'=%-#56'
N

4. />4%'!"#$%&'()#%*'6%?%&'@.%-'.#"A%'B4,,*'1%43'?4&5)*2''
C@-'<4D?'4*3'$5*'E)D?'%4&'-4D?346%*'+%F4:"&'$%*'G%43<5&56%<%&3*0
!"#$%&'()*+,-./(0%123)'/)%45'%6)'789)':8;%<,/)8(.$")8/4$"/:8;
/HD?'.4&'.%6%4*3%-3'I'J"-'5##%<'J"&'$%-'K"<.4&534"&''
$%-'L@&L';"$)#%')&$'$%-'>5-*3%##)&6*$4D?3%M
1=)">8%?@A:"(0%B)@A/*$8-7"/.8%
/>5'4*3'<43'N4D?%-?%43'L@-'O%$%&'%315*'P%)%*'$5.%4Q0
C."*%D')>)'0%E8/)'8)AF)8*;'589)'%
/>5*'K"&8%,3'?53')&*'@.%-8%)630'
D,',%:89%G).8)'0%?/:9.)')89)
B

5. Inhalt
Modul 1-Selbstcoaching Seite 15
��� ���
T,$D-8<,484@7,"���[>(/,"),(%"(;4*E,--,"���
��� ���
!9,4%+,"8%,4,( D,%( #,4( V+-,8E7"0���
-,$D-8��� ���
L,""(#7(@72(#%,(]@-,(2=$$-8(
Modul 2-Motivation Seite 53
���
D4,+-,"��� ���
��� �
�� ���
J,,#D@&)( �� ���
1*78%","(7"#(1%87@$,���
",'7"#(@7-
Modul 3-Zeitmanagement Seite 85
T&'$@0,(EL,%(J$%,0,"(+%8(,%",4(A$@99,���
��� ���
F*&',(%+(O$%&)��� ���
27&'-��� ���
7"#(!",40%,#%,D,��� ���
X,$,0,"',%8(@+(T&'*92,
Modul 4-Konzentration Seite 123
T742,(@72(#,4(J$*LNF,$$,���
G720@D,(,%"��� ��� ���
T,%(7"-8,8%0��� ���
GD$,")7"0,"(@D��� ���
#,+(@"#,4,"���
Modul 5-Organisation Seite 155
(
���
P+9,4@8%<(�� ���[[>(?@&',(G72N
0@D,"(-%&'8D@4���[B>(O,24,%,(#%&'(<*"(O@$$@-8���
��� ���
,8,4",-(X,#=&'8"%-��� �
��BC>(O@7(,%","(/@++(0,0,"(#%,(!N?@%$(J$78
!P]M!P ]X

6. Selbst-
coaching
Konzen-
tration Organisation
Zeit-
management
(((Zuversicht Energie Balance Erfolg Struktur
Was sind die Golden Rules?
/%,(X*$#,"(17$,-(4,94=-,"8%,4,"(#%,(L%&'8%0-8,"(J@7-84,0,$"(234(#,%",(
9,4-:"$%&',( ;4*#7)8%<%8=8>( ?%8( #,"( 23"2( O@7-8,%","( T,$D-8(&*@&'%"05(
?*8%<@8%*"5(A*"E,"84@8%*"5(6,%8+@"@0,+,"8(7"#(Q40@"%-@8%*"()@""-8(
#7(#,%",(M,%-87"0(7"#(6724%,#,"',%8(-8,%0,4"(7"#(T84,--(4,#7E%,4,">(
O%D,$5(4,0,"(E7+(/,"),"(@"5(7"8,4-838E,"(D,%+(D,L7--8,"(V+0@"0(
+%8(#,%",4(6,%8(7"#(-%"#(,%",(X*$#047D,(234(T%87@8%*","5(%"(#,","(,-(
D4,""8>
Die Golden Rules sind:
Kompakt.(IG$$,-(@7-(,%",4(R@"#K(%-8(,%",4(#,4($,%8,"#,"(X,#@"),"(#,-(
E,'"(1,0,$"(,4)$=48>(T8@88(#%&'(#74&'(23"2(-,9@4@8,(O3&',4(E7()=+9N
2,"5('=$8-8(#7(#%,(!--,"E(D,4,%8-(%"(#,%","(R="#,".(
Anschaulich.(Z,#,(1,0,$(L%4#(#74&'(O,%-9%,$,5(!4)$=47"0,"(7"#(P$$7-84@N
8%*","($,D,"#%0>(!42@'47"0,"(#,-(G78*4-(',$2,"5(J,'$,4(E7(<,4+,%#,"(
(
Praktisch.
N
"%"0-$@0,4K(@D>(/%,(67-@++,"2@--7"0,"(%"(J*4+(<*"(I?%"%N;*-8,4"K(
-%"#(,%",(L,48<*$$,(X,#@"),"-838E,>(
(
Inspirierend. N
#,"5( #%,( -%&'( %"( T87#%7+( 7"#( ;4@%-( D,L='48( '@D,">( T%,( 4,0,"( E7+(
]@&'#,"),"(@"5($%,2,4"(G"-8:^,(234(#%,(94=E%-,4,(T,$D-8D,*D@&'87"0(
Motivation

7. Für wen sind die Golden Rules?
/%,-,-(O7&'(%-8(234(@$$,5(#%,(-%&'(9,4-:"$%&'5(2@&'$%&'(7"#(+,8'*#%-&'(
L,%8,4,"8L%&),$"( L*$$,">( J34( 6%,$-84,D%0,5( #%,( %'4,( 67)7"28( @)8%<(
0,-8@$8,"( 7"#( #%,( E,%8$%&',( 7"#( *40@"%-@8*4%-&',( R:&'-8$,%-87"0,"(
<*$$D4%"0,">(J34(?,"-&',"5(#%,(-%&'(+,'4(!42*$0(L3"-&',"(7"#(-%&'(
-,$D-8( <,4L%4)$%&',"( +:&'8,">( V"#( "@834$%&'( 234( /@7,4NX$3'L34+N
&',"5(#%,(T84,--(4,#7E%,4,"(+3--,"(7"#(+,'4(J4,%E,%8(,4-84,D,">(
)7+(0,-&'4%,D,">(T%,(-%"#(),%",(84*&),",(M,)834,5(-*"#,4"(-*$$,"(T9@^(
+@&',"(7"#(%"-9%4%,4,">(T%,(4,#,"(#%&'(#%4,)8(@"5(*'",(,%"(0,-8,$E8,-(
IT%,K5(7"#(-%"#(@7&'(+@$(+%8(,%",+(G70,"EL%"),4"(0,-&'4%,D,">(
Studierende & Doktoranden
T,$D-8+*8%<@8%*"(�(X4:^,4,-(T,$D-8<,484@7,"���O,--,4,(
A*"E,"84@8%*"���?,'4(J4,%E,%8���M@"0,(T87#%,"@4D,%8,"(
+,%-8,4"���GD$,")7"0,"( 4,#7E%,4,"���X,-&'%&)8,( ;$@N
"7"0(7"#(6,%8,%"8,%$7"0��� ���O,--,4,(
]*8,"(
Berufstätige & Berufseinsteiger
X78( *40@"%-%,48( -,%"���?%8( ",7,"( R,4@7-2*4#,47"0,"(
7+0,',"���6,%8( +@"@0,"���;4%*4%8=8,"( -,8E,"���T%&'(
-&'",$$(%"(G720@D,"(,%"@4D,%8,"���T%&'("%&'8(#,+*8%<%,N
4,"($@--,"���T84,--(4,#7E%,4,"��� ��?%8(-,%N
",4(!",40%,('@7-'@$8,"
G4D,%8-+,8'*#%)(<,4D,--,4"���O,-8,',"#,(R@"#$7"0-N
L,%-,"('%"8,424@0,"���],7,(1*78%","(,8@D$%,4,"���;4*N
E,--,(@"9@--,"���G7-0,0$%&',",4(L,4#,"���T%&'(%++,4(
L%,#,4(",7(@72(#%,(G720@D,"(24,7,"(��A*+9$,,(/,")N
@720@D,"(-8,7,4"
!P]M!P ]X

8. Warum schreibe ich dieses Buch?
]*&'(<*4(L,"%0,"(Z@'4,"('@88,(%&'(T&'L%,4%0),%8,"5(+%&'(E7(2*)7-N
-%,4,"(7"#(+*8%<%,48(@"(G720@D,"(',4@"E70,',">(?,%"(6,%8+@"@0,N
+,"8(L@4(,%",(A@8@-84*9',>(P&'('%,$8(+%&'(+%8(/,8@%$-(@72(7"#(L74#,(
7"E724%,#,"5(L,""(%&'(+,%",(04*^,"(;$=",(<,4-&'%,D,"(+7--8,>(?,%"(
G4D,%8-E%++,4(L@4(,%"(S'@*-5(L,""(Q4#"7"0(#@-('@$D,(M,D,"(%-85(-*(
N
$,%&'8(14D?346*3%'C-56%'<%4&%*'+%.%&*(E7(-8,$$,"H(IF%,()@""(%&'(,-(D,-N
-,4(+@&',"_K>(P&'(D,0@""5(+,%"(R@"#,$"(E7('%"8,424@0,"(7"#(@"#,4,(
0,"@7( E7( D,*D@&'8,">( P&'( -7&'8,( "@&'( ;4%"E%9%,"5( #%,( +,%",( G4D,%8(
$,%&'8,4( +@&'8,"( 7"#( D,-&'=28%08,( +%&'( +%8( T,$D-8+@"@0,+,"8N
/74&'( #,"( '*',"( G"-947&'( +,%",4( V"%<,4-%8=8,"( 7"#( 9,4-:"$%&',"(
N
),"(E7(-7&',"5(7+(#,4(R-.%43*.%#5*3)&6(-8@"#E7'@$8,">(G"(#,4(V"%(
N
-8="#%0(,4@4D,%8,">(G7&'(#,4(?@-8,45(#,"(%&'(@"(#,4(M*"#*"(T&'**$(
*2(!&*"*+%&-(%"",4'@$D(<*"(E,'"(?*"@8,"(%"(,%",+(",7,"(T87#%,"N
/@-(M,-,<*$7+,"(L@4(,"*4+5(*28(BCC(T,%8,"(94*(F*&',>(T*D@$#(,%",(
-&'4%28$%&',(G4D,%8(@D0,0,D,"(L@45()@+(#%,("=&'-8,>(P"(#,4(M,4"E,%8(
0@$8( ,-5( -,&'-( J=&',4( 0$,%&'E,%8%0( E7( 9@7),">( !-( D$%,D( ),%",( 6,%8( 234(
0,-&'4%,D,"(L,4#,">(V"#(#@-(D,%+(*40@"%-@8*4%-&',"(G72L@"#(,%",-(
G7-$@"#--87#%7+-(%")$7-%<,(J,4"D,E%,'7"0>(
(
G"0,2@"0,"(<*"(,%",+(T8@48N79(D%-(E7+(X4*^)*"E,4"5(<*"(24,%,4(;4*N
+%&'(%"( (,%">(/@""(@4D,%8,8,(%&'(
@$-(G78*45(1,#",45(T,+%"@4$,%8,45(/*)8*4@"#(7"#(V"8,4",'+,"-043"N
#,4(%"(0@"E(<,4-&'%,#,","(1*$$,">(/@D,%(+,4)8,(%&'5(L,$&',(?,8'*#,"(
-%&'(%"(@"#,4,(O,4,%&',(3D,484@0,"($%,^,">(QD(%+(T87#%7+(*#,4(O,472(
E7( L@&'-,"( 7"#( +,%",( A*+9,8,"E,"( E7( ,4L,%8,4">( /%,-,-( F%--,"(
+:&'8,(%&'("7"(L,%8,40,D,">
/%,-,(+%*%,-".%(-8@++8(@7-(#,"(/!"#$%&'()#%*0(<*"(?@48%"(A4,"0,$5(

9. Die 5 Module der persönlichen Produktivität
X78,-(6,%8+@"@0,+,"8(%-8(L%&'8%05(#*&'($="0-8("%&'8(@$$,->(T%&',4('@-8(
N
-@08('@-8(7"#(#@""(@+(T&'4,%D8%-&'(@72(,%"($,,4,-(O$@88(;@9%,4(-8@44-85(
+,4)-8(#75(#@--(#%4(L,%8,4,(678@8,"(E74(E3"#,"#,"(P#,,(2,'$,">(V"#(
-*()@""-8(#7(L*'$("@&'<*$$E%,',"5(#@--(ST'U-"8%&3(+,%",4(T,+%"@4N
8,%$",'+,4( 3D,4( ?*8%<@8%*"-N( 7"#( A*"E,"84@(8%*"-94*D$,+,( )$@0,">(
GD,4(@7&'(,%",(&$,<,4,(Q40@"%-@8%*"(%-8("%&'8(E7(<,4@&'8,"H(F,""(#,%"(
G4D,%8-7+2,$#(078(-847)874%,48(%-85(2=$$8(#%,(A*"84*$$,(3D,4(#,%",(G720@N
R@$->(G72047"#(#%,-,4(<,4-&'%,#,","(!42*$0-E78@8,"(+:&'8,(%&'('%,4(
$%,D,4(<*"(I9,4-:"$%&',4(;4*#7)8%<%8=8K(-94,&',">(
Das Ende des Zeitmanagements?
)@""(+@"("%&'8(+@"@0,"H(/7()@""-8(#%,(O@88,4%,"(@7-(#,%",4(G4+@"#N
7'4(',4@7-",'+,"(*#,4(#,"(F,&),4()@9788-&'$@0,"(Y(#%,(6,%8($=728(
#,""*&'(L,%8,4>(F%&'8%0,4(%-85(L@-(#7(+%8(%'4(@"-8,$$-8>(F,$&',(/%"0,(
#7( 87-85( L%,( +*8%<%,485( $7-8<*$$( 7"#( )*"E,"84%,48( #7( $,D-85( $,4"-85(
#74&'(J@)8*4,"(L%,(;"34J534"&V'K"&8%&3-534"&')&$'7&3*D?#"**%&?%43(
N
-,-(O7&'(D,--,4(@$-(I6,%8N(DEL>(T,$D-8+@"@0,+,"8K>(!4(%-8(<%,$-,%8%0,4(
( N
*#,4(-8,%0,48(-,%",(`7@$%8=8>(;4*#7)8%<%8=8(%-8(@$-*(,%"(?%88,$5(1,--*74N
,423$$,">(
( ((GD,4( @7&'( #,4( G-9,)8( #,4( IM,%-87"0-2='%0),%8K( -9%,$8( ,%",( 1*$$,H(
IM,%-87"0-2='%0),%8K(,%",(0@"E',%8$%&',4,(;,4-9,)8%<,(,%"H(M@"024%-8%0(
94*#7)8%<(-%"#(L%4(,D,"("745(L,""(L%4(,%",(078,(?%-&'7"0(@7-(G"-9@"N
!P]M!P ]X

10. G7&'(#%,(F*48',4)7"28(-8%++8(9*-%8%<H
(
2='%0(%-85(%++,4(],7,-(',4<*4E7D4%"0,">(M@8,%"%-&'(I94*#7&,4,K(D,#,7N
8,8,(7>@>(I<*4L=48-(23'4,"K>(
( N
N
0$,%&'0,-,8E8>(
J@--,"(L%4(E7-@++,"H(/,-"$):34J0
N
247&'8D@4K(7+-&'4%,D,">(!-(L74#,(74-943"0$%&'(+%8(A4@28(7"#(!",40%,(
!%",(078,(?%-&'7"0(@7-(,%",+():49,4$%&',"(7"#(0,%-8%0,"(G-9,)8.(!%"(
(
( ((/@-(I#7K(%+(F*48(+:&'8,(7"-(<%,$$,%&'8(#@4@72('%"L,%-,"5(#@--(L%4(234(
7"-,4(T&'%&)-@$(-,$D-8(<,4@"8L*48$%&'(-%"#(7"#(,-(94*@)8%<(%"(#%,(R@"#(
",'+,">(
( ((V"#($,8E8,"#$%&'(-8,&)8(#@4%"(#@-(I;4*#7)8K(Y(;4*#7)8%<%8=8(@$-(;4*#7)8(
<*"(<%,$,"()$,%","(T8,$$',D,$"(7"#(T&'4@7D,">(/%,-,(-%"#(234(-%&'(-&'4%88N
L,%-,( $,%&'8( ="#,4D@45( +@&',"( @D,4( %"( #,4( T7++,( ,%","( 0,(L@$8%0,"(
V"8,4-&'%,#.(
Das 5x10 der persönlichen Produktivität
O$,%D,"(L%4()74E(D,%(#,4(;4*#7)8N?,8@9',45(#,""(-%,(9@--8(L%,#,47+(
N
#7(D,0%""-85(%-8(@$-*(<*$$)*++,"(#%4(3D,4$@--,">(/,4(G"8,%$(#,4(23"2(
N
O,4,%&'(-,%",(04:^8,"(O@7-8,$$,">(
EL,%(!D,","(0,0$%,#,48H(,%"+@$(%"(23"2(?*#7$,5(#%,(#7(0$,%&',4+@^,"(

11. N
M,8E8,"(!"#,-(-9%,$,"(@$$,(J@)8*4,"("@834$%&'(E7-@++,"(7"#(,40="E,"(
-%&'>(/@4@7-(,40%D8(-%&'(#,4(
Aufbau des Buches:
F%4(D,0%"","(+%8(#,+(N%#.*3D"5D?4&6
)@""-8( #7( #%&'( -,$D-8( E7( R:&'-8$,%-87"0,"( @"-9*4",">( /%,-,-( ?*#7$(
'%$285(#,%"(T,$D-8<,484@7,"(E7(-8=4),"5(%"",4,(O$*&)@#,"(E7($:-,"(7"#(
@)8%<(#,%","(!"8L%&)$7"0-94*E,--(<*4@"E784,%D,">(/@+%8($,08(,-(#,"(
X47"#-8,%"(234(#%,(@"#,4,"(?*#7$,>(
';"34J534"&(%-8(#,4(T&'$3--,$5(,8L@-(E7(<,4="#,4"(7"#(<*4@"E7D4%"0,">(
N
L,"#%0,"(,",40,8%-&',"(1,--*74&,"()74EN(7"#($@"024%-8%0(D,4,%8E7-8,$N
$,">(
P-8( #%,( X47"#,",40%,( @720,D@785( '%$28( #%4( G%43<5&56%<%&3( D,%( #,4(
V+-,8E7"0(#,%",4(6%,$,>(/%,-,-(A@9%8,$(L%4#(#%&'(@"%+%,4,"5(D,L7--8,4(
+%8(#,%",4(6,%8(7+E70,',"5(7"#(/,"))@8,0*4%,"(<,4+%88,$"5(+%8(#,","(
,-($,%&'8,4(2=$$85(#%,(4%&'8%0,"(;4%*4%8=8,"(E7(-,8E,">(
/@-(K"&8%&3-534"&*NA@9%8,$(0%D8("38E$%&',(R%"L,%-,5(L%,(#7(#%,(A$@4',%8(
P+($,8E8,"(T&'4%88(<,4@"),4"(L%4(%+(A@9%8,$(/W-65&4*534"&0(#%,(0,"@""N
8,"(P#,,"(7"#(A*"E,98,(2,-8(%"(#,%",+(G$$8@05(%"#,+(L%4(#,%",(V+0,N
D7"0(94*#7)8%<%8=8-2:4#,4"#(0,-8@$8,">(
Achtung!(/%,(X*$#,"(17$,-(%"-9%4%,4,"(@+(D,-8,"(%"()$,%","(/*-%,47"N
;4@%-5(@$-(@$$,-(@72(,%"+@$(E7($,-,">(
>4%*%*'E)D?'<XD?3%'$%4&'E%6#%43%-'$)-D?'5##%'+%.%&*I')&$'R-.%43*,?5I
*%&'*%4&2'=%-1%&$%'%*'5#*'(%**")-D%V')<'$4-'%4&'.-%43%*';%3?"$%&14*I
*%&'5&8)%46&%&2'W$%-'&)38%'%*'5#*'H$%%&6%&%-53"-'L@-'%4&'*,%84%##%*'
U-".#%<2'P53@-#4D?'4*3'%*'5)D?'4$%5#V')<'!-)&$*Y38%'5)L8)L-4*D?%&')&$'
&%)%'R&-%6)&6%&'L@-'$4%'U-5F4*'8)'?"#%&2
!P]M!P ]X

12. Vergiss den Hammer! – Meine Methode(n)
/@-(IM@L(*2(P"-847+,"8K(%-8(,%"(-&',4E'@28,4(G7--947&'H(IF,""(#@-(
N
$,+(L%,(,%"(]@0,$(@7-.K(G"#,4-(0,-@08H(F,""(+@"("74(,%",(?,8'*#,(
),""85(L,"#,8(+@"(%++,4(L%,#,4(#%,-,(?,8'*#,(@"(Y(,0@$5(*D(#@-(#,4(
4%&'8%0,( M:-7"0-L,0( %-8>( !%"( 6,%8+@"@0,+,"8NG78*4( L%4#( #%4( %++,4(
"%&'8( #@4@72( @&'8,"5( *D( #7( %"( F%4)$%&'),%8( ?*8%<@8%*"-N( *#,4( A*"N
E,"84@8%*"-94*D$,+,( '@-8>( P&'( +:&'8,( #74&'( #%,( D4,%8,( G7-L@'$( @"(
?,8'*#,"(+,%","(M,-,4"(D,L7--8(E7(+@&',"5(#@--(-%,(-%&'(@72(<,4N
-&'%,#,","(!D,","(0$,%&'E,%8%0(<,4D,--,4"():"",">(
?,8'*#,( E7( '@D,"( Y( #@-( %-8( ,%-L%:3%*' N%#.*3<5&56%<%&32( !%","(
A:"%0-L,0(0%D8(,-($,%#,4("%&'8>(P'"(E7(94*9@0%,4,"(%-8(<,4($*&),"#5(#*&'(
7"-,4%:->(?,"-&',"(-%"#(E7(<,4-&'%,#,"5(#%,(T%87@8%*","(E7(<%,$2=$8%05(
N
","(#%4(+,'4,4,(;,4-9,)8%<,">(R@D(J4,7#,(#@4@"5(<,4-&'%,#,",(R,4@"N
0,',"-L,%-,"(@7-E794*D%,4,">(/,"(R*$E'@++,4()@""-8(#7(@D(',78,(
0,84*-8(@+(]@0,$('="0,"($@--,".(
HD?'*3-%.%'&5D?'%4&%<'4&3%-$4*84,#4&Y-%&'R&*538')&$'*)D?%'&5D?'%4&%-'*35-I
:%&'H&3%6-534"&'$%-';%3?"$%&V'$5<43'<%4&'+%*%-'$5-5)*'<43'<4&4<5#%<'
+%*%5)L15&$'$%&'<5F4<5#%&'P)38%&'84%?32'
Golden
Rules
KWPG7PB(RBHWPNI'Z'
+7(P;7B[W>7P
Denken
G7HB;RPR!7;7PB'Z'
W(!RPHNRBHWP(
Handeln
7(CW+!NU(HPGHUH7P
Umfeld & Individuum
/%,-,(+%*%,-".%(-8@++8(@7-(#,"(/!"#$%&'()#%*0(<*"(?@48%"(A4,"0,$5(