Presentation at 3D Forum at Korea Electronics Grand Fair, Seoul, South Korea, October 27, 2016.

1. Put Me in the
Story
Martha G. Russell, Stanford University
3D Forum
October 27, 2016
@mediaXStanford

2. Reefs of Ischia

5. Overview
Humans are wired for story
Digital story tools
Human perception and experience
Audience engagement and control
Narratives organize perception, thought and actions
Put me in the story

6. Homo Narrative
Sense-Making Mandate

7. Human are wired for story.
Story Neural Net has been
documented.
Sensory input is processed
through the brain
Brains have a
Make Sense Mandate

8. Storytelling puts the experience in context

9. Julia Sourikoff

10. Digital story tools
Tracking – content choices, movement, expression
Eye gaze
Empathic media
Sensing
Haptics – Shape shifting
Rendering
Displays – visual alignment
Acoustics – space, presence
Directional sound
Soundprints
Speech Recognition

15. Touch and Smell

18. “Virtual reality technology is becoming incredibly immersive, to the point
where we’ve shown that your brain processes it in much the same way it does
real-life experiences.”
“We absolutely need to consider how this medium will affect people.”

19. Human perception
Learning
Embodiment
Emotion
Presence

20. Learning
Activity to expertise
Medical and safety protocols
Walk-through

26. Embodiment
Identity
Transference
Empathy
Future Self
Transcendence

30. Emotion
Emotion detection
Designing for emotion
Tracking and Sensing
Getting it right – getting it wrong
Understanding digital identity

31. Emotion Detection

32. Tracking and Sensing

33. Digital self interacts with the imagined “other”
Digital Identity
http://cbau.com.au/wp-content/uploads/2013/04/
Screen-Shot-2013-05-04-at-3.45.42-PM.png

34. Presence

35. Chris Chafe

36. Soundprint

37. Audience engagement
Paradox of suspense
Audience as co-creator
Touch and small are coming
Audience is in control of the story

38. Paradox of Suspense
Cultivate Hopeful Uncertainty

39. Audience Controls the Story

40. Audience is in control

41. What is a 3D narrative?
Story
What is a story?
Storytelling
The story’s possibility space

42. Jeremy Bailenson

43. Narratives organize
perception, thought and actions
Human preference for narrative
Mindset influences
Narratives include:
Character
Setting
Conflict
Plot
Theme

44. • The listener’s
brain
determines
how a story is
heard
• Influence by
– framing
– participation
http://uphillwriting.org/wp-content/uploads/2011/11/Reality-Mirror.gif

45. Virtual Reality
Lets us experience dangerous things
that have not actually happened
Let’s us take & practice new roles
What the eyes see, the brain
believes.
http://www.noaa.gov/features/economic_0708/images/coralreef.jpg

46. Put Me in the Story
Thank you
Martha.Russell@stanford.edu
@MarthaRussell