Presentation about understanding the Generation Y thinks, acts and what they find important.

1. Recruiting tomorrow’s talent EB Masterclass Brussels, 20110519 Gen. Y, from a lazy bunch to a business must

2. Not defined by year of birth, but by state of mind ABCD E F G HIJKLMNOPQRSTUVW X Y Z E G X Y Z

3. He can be Generation Y

6. they can’t focus

7. are hard to keep

8. have too many demands

9. don’t live to work

10. don’t know what they want

11. …= prejudices

13. are digital natives

14. work fast and efficient

15. want to do things in group (team)

16. ambassadors

17. tomorrow’s talent

19. Recruiting a generation requires knowing… how they think how they work what they find important

20. 1. How they think

22. 1 hour

23. What are the channels about and what did you see?(Source: Kessels & Smit, the learning company)

24. The story continues…

25. JoeFie,Vndg nr dCLch jbbgewst.Hbvlmuntjes & penne mrgnjb %-/ Vlpapiereingvldmrzeverstnde me ni.Gn id wrm :-s GlkkgMarnickv RCA gzn,wan KLLL :”) Tm!x

26. Two kinds of people who should understand this…

27. Employers

28. Taxi drivers

30. 48% wants to own their own business(Source: De Tijd) 2. How they work

32. to be involved, to PARTICIPATE

33. to know WHY they are doing something

34. to work with technology

36. 3. What they find important

38. expertise

39. job security

40. social responsibility

41. benefits

42. and…(Source: Vlerick, Gen. Y – afgestudeerd en wat nu?)

43. …a brand

44. You are not only competing with other employers You are also competing with travel agents and schools

46. Generation Y doesn’t come to APPLY for a job They come to SELECT an employer

48. To win the War for Talent, you need to go to the source, learn to understand it and start investing

49. Why do I believe all of this is true…

50. MARNICK, 23 YEARS OLD I AM YOUR TARGET GROUP ;)

51. Questions?

52. MarnickVandebroek Employer Branding & Online Recruitment Consultant 0485/35 57 54 marnick@rca.be Find me on:

53. LET’S CREATE IMPACT